Craig Rispin-Know First, Be First, Profit First

Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up

“Foresight and innovation are the only two things that can set you apart from your competition today.” Kevin Roberts, CEO of Saatchi & Saatchi Up

The Case for Foresight & Innovation Up

Foresight: Our “Unpredictable” Economic Crisis Was Predicted 12 Years Ago... Up

Nassim Nicholas Taleb The government-sponsored institution Fannie Mae, when I look at its risks, seems to be sitting on a barrel of dynamite, vulnerable to the slightest hiccup. But not to worry: their large staff of scientists deemed these events “unlikely”. Up

Nassim Nicholas Taleb Up

YouTube: Peter Schiff was Right! Up

The Case for Innovation Up

Apple #1 Innovator for 5 Years 149.7% Up

The Apple Store Up

Globalised Acceleration Quiz: Up

Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? Up

Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? Up

Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994? Up

Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994? We sent more text messages on New Years Eve than people on earth? Up

Globalised Acceleration Quiz: Today, we do more business trade worldwide in a single day than we did in all of 1974? We now make more phone calls worldwide in a single day than in all of 1984? There are more emails sent in a single minute today than in all of 1994? We sent more text messages on New Years Eve than people on earth? Speakers now use the word ‘Acceleration’ more in a single speech than in the entire last century? Up

People Re W -E ork va /L e r- ion lu ife at nt ect I n io on n C Acceleration Business Globalised Technology Up

Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Un-Bell Curve Re W Speed & Size -E ork va /L e r- ion lu ife at nt ect I n Marketing io on Unbreakable n C Megatrend Tech Acceleration Business Globalised Technology Cloud Outrageous Outsourcing Computing Crowdsourcing eMemory Virtual Innovation Open Security Business Imperative Source Scare Up

Speed & Size Up

Cray-1 US$8 million Speed & Size Up

Cray-1 US$8 million 80 MegaFLOPS Speed & Size Up

Sony PlayStation 3 US$400 218 GigaFLOPS Up

The $100 PC & SAP Workstation Up

Reqall.com

Evernote - eMemory Up

Unbreakable Tech - ioSafe Up

Virtual Business Be a Mayor, Business Person Just Game Playing You Say? $20 Billion of Real Dollars in ’09 Up

SecondLife.com Up

Security Scare Up

12 Reaching Global Executives: Megatrends in B2B Marketing 2009 Report

1 MEGATREND ONE The shift to 360º thought leadership A sked to rate the value of various marketing user communities) and passive (print) promotional activities on a five-point scale, meetings/ channels. conferences and research/surveys top the list. The way forward is clearly a heavier reliance on Today B2B providers view a broad array of creating a programme of thought leadership that sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging. white papers, as a valuable means of capturing attention and persuading decision makers. 1. How important are the following non-traditional categories of marketing activity to your organisation? This is not to say that traditional advertising (Mean score out of 5) has lost its appeal. Instead, the conclusion is that Meetings/conferences 3.85 organisations seeking to promote their businesses Research/surveys are increasingly relying on a range of channels, 3.76 White papers, executive summaries, articles including print. 3.61 Specifically, these cross-channel programmes Website advertising and sponsorship 3.40 engage, inform and motivate target markets across Rankings, economic analysis and original content a broad range of both active (meetings, webcasts, 3.25 Webcasts, podcasts and interactive forums 3.01 Source: 2006 sponsors survey (134 respondents)

Thought Leadership Deﬁned • The term was ﬁrst coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business • “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.” • “Thought leaders have a distinctively original idea, a unique point of view or an insight.”

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This is Where Thought Leaders Operate

“Thought leadership centers on earning trust and credibility. Thought leaders get noticed by offering something different—information, insights, and ideas, for instance. !Thought leadership positions you and your company as an industry authority and resource and trusted advisor by establishing your reputation as a generous contributor to your industry.”

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!"#$%"&'()*+),-"./'0*,1)&.2 !"#$%&"'%()'*+,+'$%-%./0+'$ This is Where Thought Leaders Operate

Innovation Imperative How Many of You Agree Innovation is Critical to the Future Success of Your Organisation? Do You Have a Formal Innovation Program? Do You Work Your Innovation Program Monthly? How About Weekly? Up

Age Gap Big Changes Ahead Up

Education Re-engineering Up

Truscott’s Kindy Page Up

Global Mobility Up

Free Agency as a Career Up

The Un-Bell Curve Up

Structure Shift Up

Structure Shift From Hierarchy Within to Networks Between Up

Innovation Imperative How Many of You Agree Innovation is Critical to the Future Success of Your Organisation? Do You Have a Formal Innovation Program? Do You Work Your Innovation Program Monthly? How About Weekly? Up

The End of Retirement Up

Would You Take a Reduction in Pay for a Signiﬁcantly More Fulﬁlling Job? Up

Top 6 ‘Fulﬁlling’ Things: More Flexible Hours to Fit Lifestyle Regular Access to a Personal Business/Life Coach Work on New & Varied Projects Have Time to Volunteer to Worthy Charity/Cause Start a New Business Venture Be Able to Bring Their Loved Pet to Work Up

People Massive Worker Shortage Re W -E ork - n va /L t er tio lu ife at In nec io n Con Business Technology Structure Shift 98% Jobs Eliminated Globalised Acceleration Up

Inter-Connection Up

Social Networking Systems Up

LinkedIn.com - Craig’s Network Up

Innovation Imperative: The Ultimate Survival Tool

What is Innovation?

“Innovation is creativity applied for a commercial gain.” Craig Rispin

“The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.” Max Mckeown - Financial Times 2008

Tom Peters (of In Search of Excellence) Says Innovation is Easy You’re Just Hanging Out with the Wrong People And Benchmarking is Crazy

Tom Peters: Innovation is Easy!

Open Innovation vs. Traditional R&D

Open Innovation Today, though, the internally oriented, centralized approach to R&D is becoming obsolete in many industries. Speciﬁcally, companies must now harness outside ideas to advance their own businesses while leveraging their internal ideas outside their current operations.” H. W. Chesbrough (2003)

Case Study: Open Innovation vs. Traditional R&D Dr. Ali Alwattar Project: More Durable Product New Product Dev. P&G Innovation Scorecard Traditional R&D Open Innovation Industries identified 1-2 5-10 Technology leads found 4-6 40-50 Performance in product 1 lead minimally helped 8 leads significantly helped Intellectual property 0 patents filed 3 patents filed Technologies transferred 0 made it out of lab 2 made it into new products

10 Types of Innovation

s Business Networks Human Core Model & Alliances Capital Processes 10 Types of Innovation Product & Product Service Performance System Offering Channel Brand Customer Management Promise Experience

Innovation Outcomes Survey

Innovation Outcomes Survey 1. Improved quality

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes 6. Reduced materials

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes 6. Reduced materials 7. Reduced environmental damage

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes 6. Reduced materials 7. Reduced environmental damage 8. Replacement of products/services

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes 6. Reduced materials 7. Reduced environmental damage 8. Replacement of products/services 9. Reduced energy consumption

Innovation Outcomes Survey 1. Improved quality 2. Creation of new markets 3. Extension of the product range 4. Reduced labour costs 5. Improved production processes 6. Reduced materials 7. Reduced environmental damage 8. Replacement of products/services 9. Reduced energy consumption 10. Conformance to regulations

“It’s all about who gets to the future ﬁrst.” Kevin Roberts, CEO of Saatchi & Saatchi

Why Innovate Now?

Kenneth I. Chenault, CEO/Chairman American Express “A difﬁcult economic environment argues for the need to innovate more, not to pull back”

Because in an accelerating world - doing nothing is riskier than innovating!

Great Innovations that Came from the Previous Recessions

Apple’s iPod/iTunes

Southwest Airlines

Southwest Airlines Blended Winglet Innovation=Cost Savings Too!

ith Southwest Airlines w ine irl te t A bsi Firs We Blended Winglet Innovation=Cost Savings Too!

Jet En Clean gine Pr ith ing S essur Southwest Airlines w ine irl te t A bsi Fuel aves Costs 1.9% e on Firs We Blended Winglet Innovation=Cost Savings Too!

2 Biggest Excuses for Not Innovating Money Time

Can’t Afford to Innovate? You Can’t Afford Not To!

Don’t Have Time to Innovate? You Can’t Afford To Put It Off!

Open Innovation “Cake” Five Ingredients: Permission Time Space Education Process

#1 Apple “Craig fail quickly!”

#2 Google “Craig manage the ideas funnel.”

The Innovation Process Idea Idea Assessment Generation and Development Commercialization Evaluation The Innovation Funnel: For every 1,000 new ideas, 100 have potential, 10 get developed, and 1 becomes a success!

Google’s Innovation Program Why Would You Want to Work Anywhere Else? What % of Time Would You Commit to Innovation?

Ideas and Creativity are the Raw Materials of Innovation But Few People Have Ever Attended a Creative Thinking or Innovation Course Brainstorming is the One Method Most Mentioned But There are Many, Many More Thinking Systems: Edward de Bono’s 6 Thinking Hats, Lateral Thinking Metaphorical Thinking, SCAMPER, TRIZ

Cook Your Innovation Cake Preheat the Oven Gather Your Ingredients Measure & Mix Bake Icing

Preheat

Preheat - TED.com

Gather

Gather - 2020 Forum

Gather - Idea Jam

Measure & Mix

Bake - Rapid Prototyping

Starwood’s New Aloft Hotel Up

The Icing? Implementation

Rispin’s Recommended Innovation Resources www.TED.com - Worldview Shifting www.InnovationTools.com - 100’s of Inno Tools Books: Circle of Innovation - Tom Peters 10 Faces of Innovation & The Art of Innovation - Tom Kelly Business Week Magazine - Innovation Section Podcast - Harvard IdeaCast

Crowdsourcing - James Surowiecki Crowdsourcing is a term for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undeﬁned, generally large group of people, in the form of an open call.

Threadless.com

The STEEP Forces Driving Cloud Computing S T E E P Up

The STEEP Forces Driving Cloud Computing Social F O Technological R Economic C E Environmental S Political & Legal Up

What is Cloud Computing? Up

“Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.” Up

Cloud Computing - The Buzz Up

Cloud Computing - Gartner Up

Cloud Computing - Gartner Gartner states that Cloud computing is "changing the way the IT industry looks at user and vendor relationships." Up

Cloud Computing - Recent Results Up

Cloud Computing - Recent Results Amazon Web Services Growth - Source: www.JackofAllClouds.com Up

The STEEP Forces Driving Cloud Computing Adoption Social F O Technological R Economic C E Environmental S Political & Legal Up

Social Forces Up

Social Forces “Connected Generation” Up

Social Forces 1382% “Connected Generation” Up

Technological Forces Up

Technological Forces Processors Services/Apps Storage Bandwidth Up

Technological Forces - Storage Up

Technological Forces - Processor Costs Up

Technological Forces Cloud Computing Mainframes Smart Phones Minicomputers We’ve Come Mobile Computing Full Circle Workstations Internet PC’s Client/Server Up

Big Really Soon: Augmented Reality Powerful Displays Tapping into the Cloud Minority Report 2002 Up

Economic Forces - The GFC The GFC is Driving Cloud Adoption Up

Economic Forces - The GFC “They’re saying that they don’t want to have The GFC is Driving Cloud Adoption cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it isn’t going to go anywhere.” Up

Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption. Up

Environmental Forces Forrester Research estimates IT power costs now at 11% of total power costs for organisations. It could quickly reach 22-25%. Growing costs to the environment and the “At that pointdrives Cloudbe asking big questions bottom line CEOs will Computing adoption. if they aren’t already. Many companies will be looking to outsource their growing power and cooling costs - driving many to Cloud Computing offerings.” Up

Environmental Forces - Power Concerns Up

Environmental Forces - Power Concerns Outdated hardware uses signiﬁcantly more power and cooling costs. Up

In Conclusion Cloud Computing now delivering real ﬁnancial results for providers STEEP Forces are driving adoption We’re at the beginning of the market Invest in the Cloud to compete in the future Up

Know First • Be First • Profit First Craig Rispin Business Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up

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Craig Rispin-Know First, Be First, Profit First

by Craig Rispin, CSP

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