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Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012
 

Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012

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Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012

Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012

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    Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012 Craig Rispin Keynote-Victoria Small Business Festival 16 Aug 2012 Presentation Transcript

    • Know First • Be First • Profit First Craig RispinBusiness Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up
    • PeopleBusiness Technology Up
    • People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
    • Karl Fisch - TheFischBowl.blogspot.com Up
    • Discuss with a Partner:What Did You Find MostSurprising in the Video “Did You Know?” Up
    • People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
    • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Un-Bell Curve W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
    • Your mobile phone hasmore computing power than all of NASA in 1969. http://www.flickr.com/photos/43533334@N07/5153726732
    • How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/4G Subscribers Up
    • Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 120 ~120MM+ Mobile Internet 100 iPhone + iTouch + iPad Launched 6/07 Desktop Internet 80Subscribers (MM) Netscape* Launched 12/94 60 Mobile Internet ~32MM NTT docomo i-mode 40 Launched 6/99 Desktop Internet 20 ~27MM AOL* v 2.0 Launched 9/94 ~9MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8 Data as of CQ3:10.
    • 380MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 Up
    • 468MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates Up ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
    • iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves “Siblings” in Dust First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad 1,400 70,000 iPad iPad iPad iPhone iPhone iPhone iPod iPod iPod 20,000 1,200 60,000 Global Unit Shipments (000) Global Unit Shipments (000) 1,000 50,000 15,000 800 40,000 10,000 600 30,000 400 20,000 5,000 200 10,000 000 000 1 11 2 22 3 33 4 44 5 55 6 6 7 7 8 8 Quarters After Launch Quarters After Launch Quarters After Launch Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9 Up
    • Security Metering AccessControl Money Body Engines
    • PayPal Here Up
    • Partner Questions:What’s you smartphone favorite appand why?Have you checked what your websitelooks like from multiple mobiledevices?Do you have a mobile strategy foryour business? Up
    • Mobile Marketing: Is There Any Choice for Small Business? Up
    • Mobile istransformingevery stage ofthe purchase funnel
    • Is Your Website Optimised For Mobile? 50% of web traffic will come through mobile devices by 2014Image: http://www.bravenewcode.com/product/wptouch-pro/?utm_campaign=wptouch-home-top&utm_medium=web&utm_source=bravenewcode
    • Responsive WebsiteContent and designsare consistent acrossall devicesLayout changes basedon the size of thebrowserAutomaticallyoptimised for futuredevices Up
    • Mobile Appbuilt to run natively ona dedicated operating system (OS) generally best forfunctions that use the device’s sensors Up
    • Low- involvement,low-cost items predominateamong mobile buyers
    • 94% of all textmessages are read; most will open the message before deleting them Messages are morelikely to be read withinminutes of sending themBulk SMS can prove to be relatively cheap
    • SMS Is The Preferred Way To Receive Coupons Among Mobile Users Overall
    • Use of SMS MarketingNews updatesEmergency notificationsPromotionsContestsSMS couponsCustomer serviceLead generation Up
    • Rules and Regulations for SMS“Under the Spam Act 2003 it is illegal to send, orcause to be sent, unsolicited commercial electronicmessages. The act cover email, instant messaging,SMS and MMS of a commercial nature. It does notcover faxes, internet pop-ups or voice telemarketing.”– ACMAThings to take into consideration: Get permission first Provide options for communication methods and the ability to unsubscribe Up
    • QR codes can also be aneffective trigger for mobile coupons
    • 9 Best Practices For Mobile1. Keep it quick2. Simplify Navigation3. Be thumb-friendly4. Design for visibility5. Make it accessible6. Make it easy to convert7. Make it seamless8. Use mobile site redirects9. Listen, learn and iterate
    • SEO Up
    • http://pagespeed.googlelabs.com/ craig@futuretrendsgroup.com ▼ | My favorites ▼ | English ▼ | Sign out Search e.g. "adwords" or "open source"Page Speed Home Docs FAQ Gallery Community Download Featured video Page Speed, the Web Performance Tool and Apache module Now available as a Chrome extension and Page Speed Online! Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools. Page Speed tools family Page Speed is a family of tools for optimizing the performance of web pages. The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate the performance of your web pages and to get suggestions on how to improve them. Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in any browser, without downloading an extension. It also features Page Speed Mobile analysis, which lets developers analyze their site as viewed by a mobile browser, and get suggestions specific to mobile optimization. The mod_pagespeed Apache module automatically rewrites pages and resources to improve their performance. How Page Speed works The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices known to reduce page load time. mod_pagespeed, the Apache module, automatically optimizes resources on a web page. Page Speed downloads Reduce the time it takes to load your web pages and keep Internet users engaged with your site. Reduce your bandwidth and hosting costs and improve the web! Help make Page Speed better! Contribute to the open source project. Up
    • http://pagespeed.googlelabs.com/ craig@futuretrendsgroup.com ▼ | My favorites ▼ | English ▼ | Sign out Search e.g. "adwords" or "open source"Page Speed Home Docs FAQ Gallery Community Download Featured video Page Speed, the Web Performance Tool and Apache module Now available as a Chrome extension and Page Speed Online! Page Speed is an open-source project started at Google to help developers optimize their web pages by applying web performance best practices. Page Speed started as an open-source browser extension, and is now deployed in third-party products such as Webpagetest.org, Show Slow and Google Webmaster Tools. Page Speed tools family Page Speed is a family of tools for optimizing the performance of web pages. The Page Speed browser extensions, available for Chrome and Firefox, allow you to evaluate the performance of your web pages and to get suggestions on how to improve them. Page Speed Online is a new web-based tool that allows users to analyze pages at any time, in any browser, without downloading an extension. It also features Page Speed Mobile analysis, which lets developers analyze their site as viewed by a mobile browser, and get suggestions specific to mobile optimization. The mod_pagespeed Apache module automatically rewrites pages and resources to improve their performance. How Page Speed works The Page Speed extensions and Page Speed Online run performance tests based on a set of best practices known to reduce page load time. mod_pagespeed, the Apache module, automatically optimizes resources on a web page. Page Speed downloads Reduce the time it takes to load your web pages and keep Internet users engaged with your site. Reduce your bandwidth and hosting costs and improve the web! Help make Page Speed better! Contribute to the open source project. Up
    • http://pagespeed.googlelabs.com/ www.FutureTrendsGroup.com Analyze Performance Up
    • www.google.com/analytics/ US English Search HOME PRODUCT SUPPORT EDUCATION PARTNERS BLOGEnterprise-class web analytics made Access Analyticssmarter, friendlier and free.Google Analytics is the enterprise-class web analytics solution that gives you rich insights New to Google Analytics?into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use Sign Up Nowfeatures now let you see and analyze your traffic data in an entirely new way. With GoogleAnalytics, youre more prepared to write better-targeted ads, strengthen your marketinginitiatives and create higher converting websites. MOBILE TRACKING DATA EXPORT API ADVANCED ANALYSIS Track web-enabled phones, Integrate business information TOOLS mobile websites and mobile and develop applications that Perform advanced data apps. access Google Analytics data. analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.PRODUCT TOUR NEWS & HIGHLIGHTS STRATEGIC SOLUTIONS Google Analytics Blog Feed Extend the power of Google Up
    • Know First • Be First • Profit First Craig RispinBusiness Futurist & Innovation Expert www.FutureTrendsGroup.com craig@futuretrendsgroup.com Up