Craig Rispin Keynote - Australian Veterinary Association 2013 Convention

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Craig Rispin Keynote - Australian Veterinary Association 2013 Convention

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Craig Rispin Keynote - Australian Veterinary Association 2013 Convention

  1. 1. Know First • Be First • Profit FirstCraig RispinBusiness Futurist & Innovation Expertwww.FutureTrendsGroup.com
  2. 2. Survival of theVeterinary Profession?
  3. 3. FLASHBACK-1998Where were you?What was your work/lifelike in 1998?
  4. 4. Just imagine what it will be like15 years from now...
  5. 5. Globally - From All Accounts:Education Costs are SoaringStarting Wages are DecliningYou’re Working Harder & Longer HoursYou’re Not Making What You’re WorthGovernment Support is DecliningAny More? - Share with a Partner
  6. 6. “Some of the trends are, quitefrankly, alarming.”- Ian Spinks, president and generalmanager of Bayer Animal Health
  7. 7. Karl Fisch - Educational Futurist
  8. 8. Discuss with a Partner:What Did You Find MostSurprising in the Video?
  9. 9. “If change ishappening on theoutside fasterthan on the insidethe end is insight.”-Jack Welch
  10. 10. UpPeopleBusiness TechnologyLifeSciencesWork/LifeShiftGlobalisedAccelerationAge GapEducationRe-EngineeringGlobalMobilityFreeAgencyEnd ofRetirementUn-Bell CurveOutrageousOutsourcingMarketingMegatrendPracticeManagement 2.0InnovationImperativeSpeed & SizeCloudComputingRobotsRiseCoworkingUnbreakableTechMobileMadness
  11. 11. Your mobile phone hasall of NASA in 1969.more computing power than
  12. 12. How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/LTE Subscribers
  13. 13. 20406080100120Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19Quarters Since LaunchSubscribers(MM)iPhone + iTouch NTT docomo i-mode AOL Netscape8iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since LaunchNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.Desktop InternetAOL*v 2.0 Launched 9/94Mobile InternetNTT docomo i-modeLaunched 6/99Mobile InternetiPhone + iTouch + iPadLaunched 6/07~120MM+~32MM~9MMDesktop InternetNetscape*Launched 12/94~27MMApple iPhone + iTouch + iPad Ramp –The Likes of Which We Haven’t Seen Before
  14. 14. 20406080100Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19Quarters Since LaunchSubscribers(MM)iPhone + iTouch NTT docomo i-mode AOL Netscape7iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since LaunchNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.Desktop InternetAOL*v 2.0 Launched 9/94Mobile InternetNTT docomo i-modeLaunched 6/99Mobile InternetiPhone + iTouchLaunched 6/07~85MM~31MM~8MMDesktop InternetNetscape*Launched 12/94~18MMMobile Internet Ramping Faster than Desktop Internet Did –Apple Leading Charge380M
  15. 15. 20406080100Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19Quarters Since LaunchSubscribers(MM)iPhone + iTouch NTT docomo i-mode AOL Netscape7iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since LaunchNote: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.Desktop InternetAOL*v 2.0 Launched 9/94Mobile InternetNTT docomo i-modeLaunched 6/99Mobile InternetiPhone + iTouchLaunched 6/07~85MM~31MM~8MMDesktop InternetNetscape*Launched 12/94~18MMMobile Internet Ramping Faster than Desktop Internet Did –Apple Leading Charge468M
  16. 16. Search for “ios apps vet”:2,850,000 resultsSearch for “ios apps pet”:123,000,000 resultsSearch for “ios apps equine”:346,000 results
  17. 17. MoneyAccessBodyEnginesMeteringControlSecurity
  18. 18. alth Awareness…NOW…(Nike+ / Jawbone UP)Always-On Tracking + Syncing + Analytics /Quantified SelfThe Quantified Self
  19. 19. The Quantified Herd Coming Next...
  20. 20. Bio-Sensors Boom - Link to Mobiles
  21. 21. Ultra-Sensitive Electrical Biosensor UnlocksPotential for Instant Diagnostic DevicesSource: University of California, Santa Barbara April 17, 2012
  22. 22. Partner Questions:What’s your favorite mobile App and why?If you could create a Vet App that doesanything what would it do?How important do you think this mobiletrend is to your industry or practice?Do you have mobile strategy at yourpractice or organisation?
  23. 23. UpPeopleBusiness TechnologyLifeSciencesWork/LifeShiftGlobalisedAccelerationAge GapEducationRe-EngineeringGlobalMobilityFreeAgencyEnd ofRetirementUn-Bell CurveOutrageousOutsourcingMarketingMegatrendPracticeManagement 2.0InnovationImperativeSpeed & SizeCloudComputingRobotsRiseCoworkingUnbreakableTechMobileMadness
  24. 24. Life Sci - Meet Juan Enriquez
  25. 25. Up
  26. 26. Up
  27. 27. Up
  28. 28. 3D Printed Organs
  29. 29. BioSteel
  30. 30. NASA’s Space Elevator Concept
  31. 31. UpPeopleBusiness TechnologyLifeSciencesWork/LifeShiftGlobalisedAccelerationAge GapEducationRe-EngineeringGlobalMobilityFreeAgencyEnd ofRetirementUn-Bell CurveOutrageousOutsourcingMarketingMegatrendPracticeManagement 2.0InnovationImperativeSpeed & SizeCloudComputingRobotsRiseCoworkingUnbreakableTechMobileMadness
  32. 32. “Dr. Parkinson is perhaps the mostprominent of the city’s 2.0 doctors,who are rethinking the health caremodel along 21st-century lines.”- The New York Times
  33. 33. Dr. Jay Parkinson on Huff Post Live
  34. 34. Dr. Jay Asks:“I’m friends with my patients on Facebook- they can IM me, or book an appointmenton my iPhone App.Don’t you run your practice this way too?”Discuss with a Partner
  35. 35. Here’s My Practice 2.0Google Apps for Business- $50/user per year replacement for M$ OfficeGoogle Apps Marketplace- Hundreds of Business Apps installed in secondsGoogle+ Hangouts for free Voice/Video Calls- Hangouts-on-Air adds 1,000 viewers + YouTubeApple iPhone & iPad Mini
  36. 36. UpPeopleBusiness TechnologyLifeSciencesWork/LifeShiftGlobalisedAccelerationAge GapEducationRe-EngineeringGlobalMobilityFreeAgencyEnd ofRetirementUn-Bell CurveOutrageousOutsourcingMarketingMegatrendPracticeManagement 2.0InnovationImperativeSpeed & SizeCloudComputingRobotsRiseCoworkingUnbreakableTechMobileMadness
  37. 37. Reaching Global Executives:12Megatrends in B2B Marketing
  38. 38. sked to rate the value of various marketingactivities on a five-point scale, meetings/conferences and research/surveys top the list.Today B2B providers view a broad array ofsponsored programmes, such as conferences andwhite papers, as a valuable means of capturingattention and persuading decision makers.This is not to say that traditional advertisinghas lost its appeal. Instead, the conclusion is thatorganisations seeking to promote their businessesare increasingly relying on a range of channels,including print.user communities) and passive (print) promotionalchannels.The way forward is clearly a heavier reliance oncreating a programme of thought leadership thattakes advantage of multiple-entry-point messaging.The shift to 360º thought leadership1. How important are the following non-traditional categoriesof marketing activity to your organisation?(Mean score out of 5)Meetings/conferencesResearch/surveysWhite papers, executive summaries, articles3.763.853.611M E G A T R E N D O N EA
  39. 39. Thought Leadership DefinedThe term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business“Thought leaders are individuals or organisations that arerecognised by peers, customers and industry experts assomeone who deeply understand the business they are in, theneeds of their customers, and the broader marketplace in whichthey operate.”“Thought leaders have a distinctively original idea,a unique point of view or an insight.”
  40. 40. 9ofthetop11effectivewaysofgettingaofinvolveThoughtLeadershipMarketingHow would you rate the effectiveness of the following marketing vehicles in getting your attention?Mean Rating (N~344)Speech or presentation at a conference or trade showCase studies describing successful customer solution implementationsArticle in the business or trade pressInvitation to a Webinar, seminar, or workshopSporting or cultural event sponsorshipOnline advertisementVendors blogTV or print advertisementPhone call from a sales representative from the service firmEmail from a sales representative from the service firmDirect mail brochureConference sponsorshipElectronic newsletter from the service firmWhite paper offered on the InternetSearch engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)Speech or presentation at a conference or trade showCase studies describing successful customer solution implementationsArticle in the business or trade pressInvitation to a Webinar, seminar, or workshopSporting or cultural event sponsorshipOnline advertisementVendors blogTV or print advertisementPhone call from a sales representative from the service firmEmail from a sales representative from the service firmDirect mail brochureConference sponsorshipElectronic newsletter from the service firmWhite paper offered on the InternetSearch engine hits when doing research or surfing the WebAnalyst firm recommendation (such as Gartner/IDC/Forrester)2.02.22.32.32.32.32.52.82.93.13.23.33.43.43.73.7Source: ITSMA, How Customers Choose Study, North America, 2007
  41. 41. UpPeopleBusiness TechnologyLifeSciencesWork/LifeShiftGlobalisedAccelerationAge GapEducationRe-EngineeringGlobalMobilityFreeAgencyEnd ofRetirementUn-Bell CurveOutrageousOutsourcingMarketingMegatrendPracticeManagement 2.0InnovationImperativeSpeed & SizeCloudComputingRobotsRiseCoworkingUnbreakableTechMobileMadness
  42. 42. Will Robot Pets Ever Takethe Place of Real Pets?
  43. 43. Robots Rise - Robot Pets in the Future?
  44. 44. No Way...But They Will HaveFun Together!
  45. 45. Download My eBook Free - http://is.gd/think

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