Australian Self-Medication Keynote Craig Rispin 13 Nov '12
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Australian Self-Medication Keynote Craig Rispin 13 Nov '12

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Australian Self-Medication Keynote Craig Rispin 13 Nov '12

Australian Self-Medication Keynote Craig Rispin 13 Nov '12

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Australian Self-Medication Keynote Craig Rispin 13 Nov '12 Australian Self-Medication Keynote Craig Rispin 13 Nov '12 Presentation Transcript

  • Discuss with a Partner:What Did You Find MostSurprising in the Video “Did You Know”? Up
  • Up
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  • “If change ishappening on theoutside faster than on the inside the end is in sight.” -Jack Welch Up
  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Transparency W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • Speed & Size Up
  • Cray-1 US$8 million Speed & Size Up
  • Cray-1 US$8 million 80 MegaFLOPS Speed & Size Up
  • SonyPlayStation 3 Up
  • SonyPlayStation 3 US$400 Up
  • SonyPlayStation 3 US$400218 GigaFLOPS Up
  • SonyPlayStation 3 US$400218 GigaFLOPS Up
  • Up
  • Millimetre-Scale Computer Up
  • Edible Chip - Proteus Biomedical Up
  • Edible Chip - Proteus Biomedical Up
  • Edible Chip - Proteus Biomedical Up
  • Partner Interviews: Up
  • Partner Interviews:Do you believe in this vision of futuretechnology? Up
  • Partner Interviews:Do you believe in this vision of futuretechnology?If so, why? If not, why not? Up
  • Partner Interviews:Do you believe in this vision of futuretechnology?If so, why? If not, why not?What impacts do you think it mighthave on organisations or on society inthe future? Up
  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Transparency W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
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  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Un-Bell Curve W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • Age GapBig Changes Ahead Up
  • Age GapBig Changes Ahead Up
  • Age GapBig Changes Ahead Up
  • AUSTRALIA’S GENERATIONAL PROFILE FERTILITY RATES (BABIES PER WOMAN) LIFE EXPECTANCY AT BIRTH MEDIAN AGE OF PARENTS (NEW BIRTHS) MEDIAN AGE FIRST MARRIAGE Australia 1971: 3.0 Today: 1.9 1982: Male - 72.1 Female - 78.8 1982: Fathers - 30.0 Mothers - 26.9 1984: Male - 24.8 Female - 22.3 Current OECD Avg: 1.7 Current world Avg: 2.5 Today: Male - 79.4 Female - 83.9 Today: Fathers - 33.1 Mothers - 30.7 Today: Male - 30.1 Female - 27.7 TECHNOLOGY TIMELINE 1923: First radio broadcast 1956: First Australian 1980: Pacman 1982: 1991: 1998: 2006: Facebook 2010: Google puts Pacman 2010: 2012: in Australia. Radio takes television broadcast. launched & as a Commodore WWW is launched. 143 million opens to the public. game on its logo to celeb- iPad launched - 800 million 38 years to reach a global TV takes 13 years to computer game 64 launched - Takes 4 years to internet Takes 12 months rate Pacman’s 30th sells 1 million active audience of 50 million reach a global audi- sells 7 million sells 1 million get 50 million users to get 50 million anniversary. 126 million units in 4 weeks Facebook ence of 50 million copies units in 4 years people online users people play it in 1 day accountsPOPULATION BYYEAR OF BIRTH 350 000300 000 The “echo boom” - record Highest 1971 birth numbers reflected the fertility birth birth rate ever reach 276,361 - years of the Boomers numbers 250 000 recorded - 1961 not beaten until 2007 Lowest birth rate ever (3.5 per woman) recorded in 2001 (1.7) Generation Alpha 200 000 Post WWII baby boom Generation Y Generation X Generation Z 150 000 War Boomers babies Builders 100 000 Born before 1946 Born 1946-1964 Born 1965-1979 Born 1980-1994 Born 1995-2009 2.99 million 5.59 million 4.81 million 4.83 million 4.60 million 50 000 % of pop: 13% % of pop: 23% % of pop: 21% % of pop: 21% % of pop: 20% % of the workforce % of the workforce % of the workforce % of the workforce % of the workforce Today: 2% // 2020: 0% Today: 36% // 2020: 17% Today: 44% // 2020: 36% Today: 18% // 2020: 35% Today: 0% // 2020: 12% ’35 ’45 ’55 ’65 ’75 ’85 ’95 ’05 1930 1940 1950 1960 1970 1980 1990 2000 2010 AustralianPrime Ministers: Scul Lyons Menz Curtin Chifley Menzies Holt Gorton McM Whit Fraser Hawke Keating Howard Rudd Gillard Key: - Liberal / National - Labor United States Presidents: Hoover Roosevelt Truman Eisenhower JFK Johnson Nixon Ford Carter Reagan GH Bush Clinton GW Bush Obama Key: - Republican - Democrat Australian Population: 6.5 million 7 million 10 million 13 million 16 million 19 million 23 mil World Population: 2 billion 3 billion 4 billion 5 billion 6 billion 7 billion © Copyright 2012 McCrindle Research Pty. Ltd. Source: McCrindle Research, ABS. McCrindle Research Pty. Ltd. Suite A39, Level 4 Phone: +61 2 8824 3422 ABN: 99 105 510 772 24-32 Lexington Drive Fax: +61 2 8824 3566 www.mccrindle.com.au Bella Vista NSW 2153 info@mccrindle.com.au Up
  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Transparency W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • Your mobile phone hasmore computing power than all of NASA in 1969. http://www.flickr.com/photos/43533334@N07/5153726732
  • How Big is Mobile Today? Up
  • How Big is Mobile Today?7B People in the World Up
  • How Big is Mobile Today?7B People in the World6B Mobile Subscribers Up
  • How Big is Mobile Today?7B People in the World6B Mobile Subscribers1B 3G/4G Subscribers Up
  • Despite Tremendous Ramp So Far,Smartphone User Adoption Has Huge Upside Global Smartphone vs. Mobile Phone Subscriptions, Q4:11 7,000 6.1B Mobile Phone Subscriptions 6,000 5,000 Global Subscriptions (MM) 4,000 3,000 2,000 953MM Smartphone Subscriptions 1,000 0 Smartphone Mobile Phone Source: Mobile phone subscriptions per Informa (as of Q4:11), Smartphone subscriptions estimate based on Morgan Stanley Research’s estimated smartphone user as % of total mobile user at the end of 2011 (16%). Note: While there are 1B global 3G subscribers as of Q4:11, not all of them were smartphone users. One user may have multiple mobile 11 subscriptions, therefore actual user #s may be lower than subscriber #s. Up
  • Apple iPhone + iTouch + iPad Ramp – The Likes of Which We Haven’t Seen Before iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 120 ~120MM+ Mobile Internet 100 iPhone + iTouch + iPad Launched 6/07 Desktop Internet 80Subscribers (MM) Netscape* Launched 12/94 60 Mobile Internet ~32MM NTT docomo i-mode 40 Launched 6/99 Desktop Internet 20 ~27MM AOL* v 2.0 Launched 9/94 ~9MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 8 Data as of CQ3:10.
  • 380MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 Up
  • 380MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7 Up
  • 468MMobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch 100 ~85MM Mobile Internet Desktop Internet 80 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94Subscribers (MM) 60 Mobile Internet ~31MM NTT docomo i-mode 40 Launched 6/99 ~18MM Desktop Internet 20 AOL* v 2.0 Launched 9/94 ~8MM Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates Up ~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research. 7
  • iPods Changed Media Industry iPhones Ramped EvenFaster iPad Growth (3x iPhone) Leaves “Siblings” in Dust First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad 1,400 70,000 iPad iPad iPad iPhone iPhone iPhone iPod iPod iPod 20,000 1,200 60,000 Global Unit Shipments (000) Global Unit Shipments (000) 1,000 50,000 15,000 800 40,000 10,000 600 30,000 400 20,000 5,000 200 10,000 000 000 1 11 2 22 3 33 4 44 5 55 6 6 7 7 8 8 Quarters After Launch Quarters After Launch Quarters After Launch Source: Apple, as of CQ1:12 (8 quarters post iPad launch). 9 Up
  • Security Metering AccessControl Money Body Engines
  • Partner Questions: Up
  • Partner Questions:What’s your favorite smartphone Appand why? Up
  • Partner Questions:What’s your favorite smartphone Appand why?Do you have a mobile strategy atyour organisation? Up
  • Partner Questions:What’s your favorite smartphone Appand why?Do you have a mobile strategy atyour organisation?What’s your big idea for an App? Up
  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Transparency W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • South Korean Kids Get Robot Teachers Up
  • Robotic Surgery Has Doubled in 5 Yrs Up
  • People W or Sh k/L s ift ife ife ce L n e S ci AccelerationBusiness Globalised Technology Up
  • Education Re-Engineering Global Co- Mobility Working Digi-natives People End of Retirement Structure Shift W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • Innovation Imperative: In Times of Massive Change Innovation Isn’t a Risk It’s a Requirement
  • I Asked Jack Welch...Jack, do you really think foresight andinnovation are required in business? Up
  • I Asked Jack Welch...Jack, do you really think foresight andinnovation are required in business?“No, Craig, but survival isn’t either...” Up
  • Faculty Profiles | Search | Academic Areas | Centers | Awards & Honors James G MarchJack Steele Parker Professor of International ContactManagement, Emeritus Organizational Behavior (650) 353-0587 MARCH@stanford.eduJames March studies organizations. His recent research has focused on understanding risk taking, decision making,learning, and leadership in organizations such as business firms, public bureaucracies, and educational institutions.James G. March is Professor Emeritus at Stanford University, where he has been on the faculty since 1970. He holdsappointments in the Schools of Business and Education and in the Departments of Political Science and Sociology.Before that, he was on the faculty of the University of California, Irvine, and the Carnegie Institute of Technology. Hereceived his B.A. degree from the University of Wisconsin and his M.A. and Ph.D. from Yale University. He is the fatherof four children and (depending on how you count them) somewhere between five and 16 grandchildren.
  • Exploitation vs Exploration Up
  • Exploitation vs ExplorationExploitation: Up
  • Exploitation vs ExplorationExploitation: Ongoing execution of learned successful behaviours - business as usual. Up
  • Exploitation vs ExplorationExploitation: Ongoing execution of learned successful behaviours - business as usual.Exploration: Up
  • Exploitation vs ExplorationExploitation: Ongoing execution of learned successful behaviours - business as usual.Exploration: Search for new ideas and behaviours to revitalise business. Up
  • Education Re-Engineering Global Free Mobility Agency Age Gap People End of Retirement Transparency W Speed & Size or Sh k/L s ift ife ife ce L n eMarketing S ci UnbreakableMegatrend Tech Acceleration Business Globalised Technology CloudOutrageousOutsourcing Computing Coworking CoIT Virtual Innovation Robots Mobile Business Imperative Rise Madness Up
  • 12 Reaching Global Executives: Megatrends in B2B Marketing Up
  • 1MEGATREND ONE The shift to 360º thought leadership A sked to rate the value of various marketing user communities) and passive (print) promotional activities on a five-point scale, meetings/ channels. conferences and research/surveys top the list. The way forward is clearly a heavier reliance on Today B2B providers view a broad array of creating a programme of thought leadership that sponsored programmes, such as conferences and takes advantage of multiple-entry-point messaging. white papers, as a valuable means of capturing attention and persuading decision makers. 1. How important are the following non-traditional categories of marketing activity to your organisation? This is not to say that traditional advertising (Mean score out of 5) has lost its appeal. Instead, the conclusion is that Meetings/conferences 3.85 organisations seeking to promote their businesses Research/surveys are increasingly relying on a range of channels, 3.76 White papers, executive summaries, articles including print. 3.61 Specifically, these cross-channel programmes Website advertising and sponsorship 3.40 engage, inform and motivate target markets across Rankings, economic analysis and original content a broad range of both active (meetings, webcasts, 3.25 Webcasts, podcasts and interactive forums 3.01 Source: 2006 sponsors survey (134 respondents)
  • Thought Leadership Defined
  • Thought Leadership Defined• The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business
  • Thought Leadership Defined• The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business• “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”
  • Thought Leadership Defined• The term was first coined in 1994, by Joel Kurtzman, editor-in-chief of the magazine, Strategy+Business• “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”• “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
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  • This is WhereThoughtLeadersOperate Up
  • 9ofthetop11effectivewaysofgettinga ofinvolveThoughtLeadershipMarketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show 3.7 Case studies describing successful customer solution implementations 3.7 Article in the business or trade press 3.4 Invitation to a Webinar, seminar, or workshop 3.4 Analyst firm recommendation (such as Gartner/IDC/Forrester) 3.3 Search engine hits when doing research or surfing the Web 3.2 White paper offered on the Internet 3.1 Electronic newsletter from the service firm 2.9 Conference sponsorship 2.8 Direct mail brochure 2.5 Email from a sales representative from the service firm 2.3 Phone call from a sales representative from the service firm 2.3 TV or print advertisement 2.3 Vendors blog 2.3 Online advertisement 2.2 Sporting or cultural event sponsorship 2.0 Source: ITSMA, How Customers Choose Study, North Ameri
  • Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a NewsletterAbout Entrepreneur Of The Year Igniting innovation Do you know an outstanding entrepreneur? Exceptional – the 2011 Today, more than ever, the entrepreneurialErnst & Young Entrepreneur Of The Year is the spirit is alive in the corporate world. What can Ernst & Young Entrepreneur Of Nominate them now for the 2011 Ernst &first and only truly global award of its kind, your organisation do to cultivate this spirit of The Year magazine Young Entrepreneur Of The Year awards. ReadEntrepreneur Of The Year celebrates those who innovation and retain “intrapreneurial” thinkers? our nomination guide and complete ourare building and leading successful, growing Find out more. registration of interest form, or contact yourand dynamic businesses, recognising them regional Entrepreneur Of The Year programthrough regional, national and global awards manager.programs in more than 140 cities in 50countries. Find out more at ey.com/au/eoy This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- book. Up
  • Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of 75% The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a NewsletterAbout Entrepreneur Of The Year Igniting innovation Do you know an outstanding entrepreneur? Exceptional – the 2011 Today, more than ever, the entrepreneurialErnst & Young Entrepreneur Of The Year is the spirit is alive in the corporate world. What can Ernst & Young Entrepreneur Of Nominate them now for the 2011 Ernst &first and only truly global award of its kind, your organisation do to cultivate this spirit of The Year magazine Young Entrepreneur Of The Year awards. ReadEntrepreneur Of The Year celebrates those who innovation and retain “intrapreneurial” thinkers? our nomination guide and complete ourare building and leading successful, growing Find out more. registration of interest form, or contact yourand dynamic businesses, recognising them regional Entrepreneur Of The Year programthrough regional, national and global awards manager.programs in more than 140 cities in 50countries. Find out more at ey.com/au/eoy This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- book. Up
  • “Foresight and innovation are the only two things that can set you PHOTOGRAPHER: DUNCAN COLE SOURCE: WWW.SAACHIKEVIN.COM apart from your competition today.” Kevin Roberts, CEO of Saatchi & Saatchi 5
  • Download My Free iPhone/Android App! Scan with a QR Code Scanner like “ScanLife” from the Apple App Store Or Just Go To: www.bit.ly/CraigApp on your smartphone web browser Up