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RI Advice Connect Hamilton Island 15 April 2014
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RI Advice Connect Hamilton Island 15 April 2014

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Craig Rispin Keynote Speaker for RI Advice Connect Hamilton Island 15 April 2014 on the future of customers, marketing, technology, productivity.

Craig Rispin Keynote Speaker for RI Advice Connect Hamilton Island 15 April 2014 on the future of customers, marketing, technology, productivity.

Published in: Business, Technology

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  • 1. CraigRispinCSP Sunday 13 April (Proprietors Day) Time 9.30 – 3.30pm Workshop Sessions & Proprietors Meeting 4:50 – 5:50pm Cocktails and canapés (proprietors only)
  • 2. “The temptation of business is always to feed yesterday and to starve tomorrow.” - Dr. Peter Drucker
  • 3. People Business Technology Life Sciences W ork/Life Shift Acceleration Age Gap Education Re-Engineering Global Mobility Digital Customers End of Retirement Emerging Models Outrageous Outsourcing Marketing Megatrend Innovation Imperative Speed & Size Cloud Computing Robots Rise Coworking & Collaboration Massively Mobile Security Scare Big Data
  • 4. We Live in a Time of Accelerating Change
  • 5. Karl Fisch - Educational Futurist
  • 6. Discuss with a Partner: What Did You Find Most Surprising in the Video?
  • 7. Did You Know? Most of Those Facts are Out of Date...
  • 8. “If change is happening on the outside faster than on the inside - the end is in sight.” -Jack Welch
  • 9. Digital Customers
  • 10. What’s the First and Last Thing She Does Everyday?
  • 11. And Her Baby?
  • 12. Is a Digital Native from Birth...
  • 13. And Sally’s Granny?
  • 14. Life Changing Device at 99 Years
  • 15. And Sally’s Company?
  • 16. Requires New Hires to Update Linkedin.com Profiles on Their First Day
  • 17. She’s Tracking Her Fitnessth Awareness… NOW… (Nike+ / Jawbone UP) Always-On Tracking + Syncing + Analytics / Quantified Self
  • 18. Google Glass
  • 19. And That’s Today... In 5 Years What Will Customers Be Like?
  • 20. Google X Project Contact Lens
  • 21. Digital Customers Like Digital Solutions (and Personalised Service Too) High-Tech/High-Touch Customers
  • 22. Customers in 5 Years Forecast:
  • 23. Customers in 5 Years Forecast: Data Driven - Real Time Information on Vendors Transparency Abounds
  • 24. Customers in 5 Years Forecast: Data Driven - Real Time Information on Vendors Transparency Abounds Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions
  • 25. Customers in 5 Years Forecast: Data Driven - Real Time Information on Vendors Transparency Abounds Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law
  • 26. Customers in 5 Years Forecast: Data Driven - Real Time Information on Vendors Transparency Abounds Expert Seeking - Looking for Experts to Simplify and Advise, Provide Clear Solutions Legislated Access - Most Forms of Comms to Customers Controlled by Customers by Law Brand Loyalty - Continues to Evaporate New Brands Grow Rapidly
  • 27. Reaching Global Executives: 12Megatrends in B2B Marketing
  • 28. sked to rate the value of various marketing activities on a five-point scale, meetings/ conferences and research/surveys top the list. Today B2B providers view a broad array of sponsored programmes, such as conferences and white papers, as a valuable means of capturing attention and persuading decision makers. This is not to say that traditional advertising has lost its appeal. Instead, the conclusion is that organisations seeking to promote their businesses are increasingly relying on a range of channels, including print. user communities) and passive (print) promotional channels. The way forward is clearly a heavier reliance on creating a programme of thought leadership that takes advantage of multiple-entry-point messaging. The shift to 360º thought leadership 1. How important are the following non-traditional categories of marketing activity to your organisation? (Mean score out of 5) Meetings/conferences Research/surveys White papers, executive summaries, articles 3.76 3.85 3.61 1M E G A T R E N D O N E A
  • 29. Thought Leadership Defined The term was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business
  • 30. Thought Leadership Defined The term was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.”
  • 31. Thought Leadership Defined The term was first coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine, Strategy+Business “Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understand the business they are in, the needs of their customers, and the broader marketplace in which they operate.” “Thought leaders have a distinctively original idea, a unique point of view or an insight.”
  • 32. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  • 33. 9'of'the'top'11'effective'ways'of'getting'a' of'involve'Thought' Leadership'Marketing How would you rate the effectiveness of the following marketing vehicles in getting your attention? Mean Rating (N~344) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) Speech or presentation at a conference or trade show Case studies describing successful customer solution implementations Article in the business or trade press Invitation to a Webinar, seminar, or workshop Sporting or cultural event sponsorship Online advertisement Vendor's blog TV or print advertisement Phone call from a sales representative from the service firm Email from a sales representative from the service firm Direct mail brochure Conference sponsorship Electronic newsletter from the service firm White paper offered on the Internet Search engine hits when doing research or surfing the Web Analyst firm recommendation (such as Gartner/IDC/Forrester) 2.0 2.2 2.3 2.3 2.3 2.3 2.5 2.8 2.9 3.1 3.2 3.3 3.4 3.4 3.7 3.7
  • 34. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager.
  • 35. Home 2011 program 2010 National winners 2010 National finalists Judges Champions Previous winners Sponsors Contact Community of interest To receive regular updates on the 2010 program, join the Ernst & Young Entrepreneur Of The Year community of interest. Monthly newsletters Read previous issues of our monthly Entrepreneur Of The Year Connections newsletter. Select a Newsletter Exceptional – the 2011 Ernst & Young Entrepreneur Of The Year magazine This year’s magazine is filled with thought provoking and inspirational stories, including profiles of our 2010 Entrepreneur Of The Year national winners. Read the Exceptional magazine e- About Entrepreneur Of The Year Ernst & Young Entrepreneur Of The Year is the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognising them through regional, national and global awards programs in more than 140 cities in 50 countries. Find out more at ey.com/au/eoy Igniting innovation Today, more than ever, the entrepreneurial spirit is alive in the corporate world. What can your organisation do to cultivate this spirit of innovation and retain “intrapreneurial” thinkers? Find out more. Do you know an outstanding entrepreneur? Nominate them now for the 2011 Ernst & Young Entrepreneur Of The Year awards. Read our nomination guide and complete our registration of interest form, or contact your regional Entrepreneur Of The Year program manager. 75%
  • 36. Profitable Productivity Through Automation & Outsourcing
  • 37. Top Technologies Transforming Business 1. Google Apps for Business - $50/yr Replacement for M$ Office
  • 38. Top Technologies Transforming Business 1. Google Apps for Business - $50/yr Replacement for M$ Office 2. Google Apps Marketplace - - Install Incredible Apps in Seconds
  • 39. Top Technologies Transforming Business 1. Google Apps for Business - $50/yr Replacement for M$ Office 2. Google Apps Marketplace - - Install Incredible Apps in Seconds 3. SquareSpace for Mobile Responsive Websites - Perfect for Your Thought Leadership Site
  • 40. Top Technologies Transforming Business 1. Google Apps for Business - $50/yr Replacement for M$ Office 2. Google Apps Marketplace - - Install Incredible Apps in Seconds 3. SquareSpace for Mobile Responsive Websites - Perfect for Your Thought Leadership Site 4. IFTTT.com - If This Then That - Automate the Web, Social Sites, Smartphone
  • 41. Outrageous Outsourcing
  • 42. Case Study of CFP Created His Thought Leader Master Message:
  • 43. Case Study of CFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?”
  • 44. Case Study of CFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance
  • 45. Case Study of CFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance Determined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads
  • 46. Case Study of CFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance Determined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads Used Fiverr to Create PowerPoint Template and Presentation Flyer Layout
  • 47. Case Study of CFP Created His Thought Leader Master Message: “Will Your Money Last as Long as You Will?” Researched Longevity Conferences, Dates, Organiser Details, # of Delegates Using Elance Determined There Were 50 Conferences per Year, with an Average of 350 Delegates - 17,500 Leads Used Fiverr to Create PowerPoint Template and Presentation Flyer Layout Hired On-Demand VA Service to Market and Answer Requests to Speak