Using social media to reach the public

Using Social Media to Reach the Public
Dr. Curtis R. Rogers, Communications Director
SC State Library crogers@statelibrary.sc.gov
2011 SC Municipal Clerks & Treasurers Institute
September 15

Agenda
Overview (interactive vs. talking head)
Video
Questions & Answers
Examples
Group Exercise with Review

What are your
first thoughts?

How is local government changing?

Have a Social Media Policy
Be sure to have a social media policy for your office!
SC Budget & Control Social Media Policy - http://www.state.sc.us/dio/SocialMediaPolicy.pdf
SC State Library Social Media Policy - http://slidesha.re/akC65J
Find more examples at Social Media Governance -http://socialmediagovernance.com/policies.php?f=5

http://blog.hubspot.com

Review of SC County Government Web Sites for Social Media Logos (August 2011)

Learning exercise
Think about Social Media, the communities you serve, and your office workflow.
In small groups, take ____ minutes to discuss:
How to get more involved.
How to make social media more effective.
What are your next steps?
Each group selects a note taker/speaker to report on what was discussed.
Reports – each group will have 2 minutes to report on your discussion.

Your homework assignment:

Resources
How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
GovLoop – Social Media for Government Employees
DISCUS – South Carolina’s Virtual Library
Use your local public library!

Be flexible
Flickr:Ingorrr

Don’t be hostile to new technology
Flickr:Lara604

Flickr:woodleywonderworks
Treat new technology like they would.

Keep up!
Flickr:whiteafrican

Play & Experiment
Flickr:TheLightworks

Flickr:lovelypetal

Thank you!
Dr. Curtis R. Rogers,
Communications Director
803-734-8928
crogers@statelibrary.sc.gov

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Using social media to reach the public

by Curtis Rogers on Sep 01, 2011

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Using social media to reach the public — Presentation Transcript