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Using social media to enhance constituent services

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Presentation for South Carolina Association of Countywide Elected Executives 2011 Fall Academy August 23rd-August 26th, 2011 …

Presentation for South Carolina Association of Countywide Elected Executives 2011 Fall Academy August 23rd-August 26th, 2011

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  • 1. Using Social Media to Enhance Constituent Services
    Dr. Curtis R. Rogers, Communications Director
    SC State Library crogers@statelibrary.sc.gov
    South Carolina Association of
    Countywide Elected Executives
    2011 Fall Academy Agenda
    August 23rd-August 26th, 2011
  • 2. agenda
    Overview (interactive vs. talking head)
    Video
    Questions & Answers
    No scheduled break
    Examples
    Resources - show and tell
    Group Exercises with Review
  • 3. Bloom’s Taxonomy
    What you’re actually going to be doing today when you learn about new ways of communicating with your communities.
  • 4.
  • 5. What are your
    first thoughts?
  • 6. How is local government changing?
  • 7.
  • 8.
  • 9. But how do you find the time?
  • 10. Easy answer/difficult to do…
    STOP DOING WHAT NO LONGER IS EFFECTIVE OR WORKS AND CHANGE HOW YOU DO THINGS!
  • 11.
  • 12.
  • 13. http://blog.hubspot.com
  • 14. Social Media Resources Exercise
    In small groups, take ____ minutes to discuss what social media/web 2.0 resources you really like and rely on.
    Have one person be the note taker and be sure to get the URLs correct if you remember them.
    One person will from each group will report.
  • 15. Profile vs. page vs. group
    How is it working for you?
    Examples of use (show & tell)
    Keeping up with questions/comments/responding
    Q&A
  • 16. #hashtags & @signs
    How is it working for you?
    Examples of use (show & tell)
    Keeping up with questions/comments/responding
    Q&A
  • 17. Hootsuite – social media management tool
    Manage multiple accounts, schedule tweets and posts.
    Tweetdeck (another management tool)
  • 18. Channels, creating videos, uploading, playlists, insights, friends, subscribing…
    How is it working for you?
    Examples of use (show & tell)
    Keeping up with questions/comments/responding
    Q&A
  • 19. Review of SC County Government Web Sites for Social Media Logos (August 2011)
  • 20. Learning exercise
    Think about Social Media, the communities you serve, and your office workflow.
    In small groups, take ____ minutes to discuss:
    How to get more involved.
    How to make social media more effective.
    What are your next steps?
    Each group selects a note taker/speaker to report on what was discussed.
    Reports – each group will have 2 minutes to report on your discussion.
  • 21. Your homework assignment:
  • 22. Resources
    How to Embrace Social Networking in Local Government by Pamela Weaver Antil. ICMA press. http://tinyurl.com/3pl4zht
    5 Objections to Social Media in Government … and their Responses by Kieran Harrop. http://tinyurl.com/43883hz
    DISCUS – South Carolina’s Virtual Library
    Use your local public library!
  • 23. Be flexible
    Flickr:Ingorrr
  • 24. Don’t be hostile to new technology
    Flickr:Lara604
  • 25. Flickr:woodleywonderworks
    Treat new technology like they would.
  • 26. Keep up!
    Flickr:whiteafrican
  • 27. Play & Experiment
    Flickr:TheLightworks
  • 28. Flickr:lovelypetal
  • 29. Thank you!
    Dr. Curtis R. Rogers,
    Communications Director
    803-734-8928
    crogers@statelibrary.sc.gov