The library’s image
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The library’s image

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presentation for public library staff development day

presentation for public library staff development day

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    The library’s image The library’s image Presentation Transcript

    • The Library’s Image Dr. Curtis R. Rogers, Communications Director 803-734-8928 crogers@statelibrary.sc.gov
    • What we’ll discuss today Image perception/perception of customers when coming into the library Why it’s important to have a consistent look. Signage audit/Signage policy Dress codes – looking professional. Library brand manual “If you see it’s broken, fix it.” “If you have time to lean, you have time to clean”
    • Library Image Perception
    • How do you want your community to perceive your library?
    • Signage Be consistent Conduct a signage audit Create a signage policy Create a signage template Be positive with wording Avoid negative statements
    • Signage Policy A signage policy dictates consistency in language, branding, design, and overall message promoting user awareness and a visual identity throughout the library. Why is this important to the image of the library?
    • Examples
    • Exercise Take 10 minutes: Put yourself in the place of the patron. Quickly walk around the library building and look for inconsistent/confusing signage. Also look for areas that could use cleaning or straightening up Share your suggestions
    • Discussion How did you feel when you put yourself in the place of the patron? Was there any confusing signage? Were there any areas that could be cleaner or less congested? What are your recommendations?
    • Professionalism Why have a dress code? In libraries with a great deal of interaction with the public, image is very important. Many people will be turned off by staff members who dress sloppily or wear clothing with potentially offensive images or words. This type of dress can also have a serious negative impact on employee performance as well. If a coworker proves to be a distraction, the other employees will have a hard time concentrating on their work.
    • Dress Code Components Some things that dress codes routinely ban include: tank tops, halter tops, or muscle shirts clothing with foul language or obscene images torn clothing sweat pants or sweat suits hats
    • Brand Manual http://www.webjunction.org/ content/dam/WebJunction/Do cuments/webJunction/HarrisCounty-Public-Library-SystemBrand-Manual.pdf
    • Reporting Problems “If you see it’s broken, fix it.” “If you have time to lean, you have time to clean” USE YOUR BEST JUDGEMENT!
    • Thank you! Questions? Comments?