Strategies for
Marketing
Libraries using
Free Online Tools
Do you use Facebook to market your library services? Do you promote the library with blogs or Twitter?
This session will take a look at some research in the Web 2.0 marketing field as well as popular social
media sites like YouTube to illustrate the importance of marketing library services using social media.
1) Reviewing the Statistics and Resources
a) Leveraging Web 2.0 in Government –IBM Center for the Business of Government
http://www.businessofgovernment.org/pdfs/ChangReport2.pdf
b) Public Media 2.0: Dynamic, Engaged Publics – American University Center for Social Media http://
www.centerforsocialmedia.org/documents/whitepaper.pdf
c) New Media, New Influencers and Implications for Public Relations – Society for New
Communications Research
http://www.instituteforpr.org/files/uploads/New_Influencers_Study.pdf
2) In Plain English series (to learn more)
a) http://www.youtube.com/user/leelefever
3) YouTube
i) SCSL http://www.youtube.com/user/scstatelibrary
ii) SCDCA http://www.youtube.com/user/SCDCATV
iii) B&C Board http://www.youtube.com/user/BandCB
4) Facebook
i) Difference in Facebook Page and Fan Page and Group
ii) SCSL on Facebook http://www.facebook.com/profile.php?id=7093302003
iii) Look at Stats (insights)
5) Twitter
i) What is microblogging? http://en.wikipedia.org/wiki/Twitter
Curtis R. Rogers, Ed.D., SC State Library Communications Director
crogers@statelibrary.sc.gov 803-734-8928 www.statelibrary.sc.gov

ii) Tweetdeck www.tweetdeck.com
6) Meebo
i) Instant Messaging www.meebo.com
ii) How SCSL is using this for reference. www.statelibrary.sc.gov
7) Podcasting
i) Feedburner and iTunes www.statelibrary.sc.gov
ii) Audacity http://audacity.sourceforge.net/
Curtis R. Rogers, Ed.D., SC State Library Communications Director
crogers@statelibrary.sc.gov 803-734-8928 www.statelibrary.sc.gov