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Strategies for Marketing Libraries using Free Online Tools
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Strategies for Marketing Libraries using Free Online Tools

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session handout for 2009 LIBRIS conference.

session handout for 2009 LIBRIS conference.

Published in: Technology, Business
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  • 1. Strategies for Marketing Libraries using Free Online Tools Do you use Facebook to market your library services? Do you promote the library with blogs or Twitter? This session will take a look at some research in the Web 2.0 marketing field as well as popular social media sites like YouTube to illustrate the importance of marketing library services using social media. 1) Reviewing the Statistics and Resources a) Leveraging Web 2.0 in Government –IBM Center for the Business of Government http://www.businessofgovernment.org/pdfs/ChangReport2.pdf b) Public Media 2.0: Dynamic, Engaged Publics – American University Center for Social Media http://www.centerforsocialmedia.org/documents/whitepaper.pdf c) New Media, New Influencers and Implications for Public Relations – Society for New Communications Research http://www.instituteforpr.org/files/uploads/New_Influencers_Study.pdf 2) In Plain English series (to learn more) a) http://www.youtube.com/user/leelefever 3) YouTube i) SCSL http://www.youtube.com/user/scstatelibrary ii) SCDCA http://www.youtube.com/user/SCDCATV iii) B&C Board http://www.youtube.com/user/BandCB 4) Facebook i) Difference in Facebook Page and Fan Page and Group ii) SCSL on Facebook http://www.facebook.com/profile.php?id=7093302003 iii) Look at Stats (insights) 5) Twitter Curtis R. Rogers, Ed.D., SC State Library Communications Director crogers@statelibrary.sc.gov 803-734-8928 www.statelibrary.sc.gov
  • 2. i) What is microblogging? http://en.wikipedia.org/wiki/Twitter ii) Tweetdeck www.tweetdeck.com 6) Meebo i) Instant Messaging www.meebo.com ii) How SCSL is using this for reference. www.statelibrary.sc.gov 7) Podcasting i) Feedburner and iTunes www.statelibrary.sc.gov ii) Audacity http://audacity.sourceforge.net/ Curtis R. Rogers, Ed.D., SC State Library Communications Director crogers@statelibrary.sc.gov 803-734-8928 www.statelibrary.sc.gov

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