Social Media and Advocacy

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Social Media and Advocacy

  1. 1. Why bother?<br />Advocacy. Social media.<br />Dr. Curtis R. Rogers<br />Communications Director <br />SC State Library<br />
  2. 2. 4 Important resources <br />Public Media 2.0: Dynamic, Engaged Publics – February 2009<br />http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/<br />Leveraging Web 2.0 in Government - 2008<br />http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315<br />
  3. 3. 4 important resources - continued<br />New Media, New Influencers and Implications for Public Relations<br />http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/<br />The Global Online Media Landscape<br />http://www.slideshare.net/nielsenwire/the-global-online-media-landscape<br />
  4. 4. Newsletter <br />(email marketing)<br />Facebook<br />Twitter<br />YouTube<br />Blogging<br />5 things to do<br />
  5. 5. Newsletter/email marketing<br />Constant Contact<br />Editorial calendar<br />Monthly (minimum)<br />Hit the high points!<br />Get to the point!<br />
  6. 6. Email Marketing Resources <br />http://www.verticalresponse.com/non-profits/<br />http://www.mailchimp.com/articles/email_marketing_guide/<br />http://www.emailmarketingprofessional.com/<br />http://www.constantcontact.com/index.jsp<br />
  7. 7. Facebook<br />Create a fan page<br />Send updates<br />Integrate other tools<br />YouTube<br />Twitter<br />Charity feature<br />
  8. 8. Facebook resources <br />http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/02/how_to_setup_a_facebook_fan_pa.html<br />http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/<br />http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html<br />
  9. 9. Twitter <br />Make your background specific<br />50/50 rule<br />Retweet<br />Hootsuite.com<br />iPhone: twitpic <br />
  10. 10. Twitter resources<br />http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/<br />http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html<br />http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html<br />
  11. 11. YouTube<br />Set up a channel<br />Cross promote<br />Interviews<br />Why I love my library<br />Flip video camera<br />Use a Mac/iMovie<br />
  12. 12. YouTube/Video resources<br />http://www.youtubevideoguide.com/How_to_YouTube.pdf<br />www.Blip.tv<br />www.Vimeo.com<br />Why I Love My Library (at SC Book Festival)<br />http://www.youtube.com/watch?v=vZvFwJR5aTc<br />
  13. 13. Blogging<br />Blogger<br />Wordpress<br />Blog Weekly<br />Solicit comments<br />Action alerts<br />Advertise on web site<br />
  14. 14. Blogging resources<br />http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/<br />http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html<br />http://casl.wordpress.com/<br />
  15. 15. Thank you!<br />Advocate for libraries any way you can <br />Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com<br />

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