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Social Media and Advocacy

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Transcript

  • 1. Why bother?
    Advocacy. Social media.
    Dr. Curtis R. Rogers
    Communications Director
    SC State Library
  • 2. 4 Important resources
    Public Media 2.0: Dynamic, Engaged Publics – February 2009
    http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/
    Leveraging Web 2.0 in Government - 2008
    http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315
  • 3. 4 important resources - continued
    New Media, New Influencers and Implications for Public Relations
    http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/
    The Global Online Media Landscape
    http://www.slideshare.net/nielsenwire/the-global-online-media-landscape
  • 4. Newsletter
    (email marketing)
    Facebook
    Twitter
    YouTube
    Blogging
    5 things to do
  • 5. Newsletter/email marketing
    Constant Contact
    Editorial calendar
    Monthly (minimum)
    Hit the high points!
    Get to the point!
  • 6. Email Marketing Resources
    http://www.verticalresponse.com/non-profits/
    http://www.mailchimp.com/articles/email_marketing_guide/
    http://www.emailmarketingprofessional.com/
    http://www.constantcontact.com/index.jsp
  • 7. Facebook
    Create a fan page
    Send updates
    Integrate other tools
    YouTube
    Twitter
    Charity feature
  • 8. Facebook resources
    http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/02/how_to_setup_a_facebook_fan_pa.html
    http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/
    http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
  • 9. Twitter
    Make your background specific
    50/50 rule
    Retweet
    Hootsuite.com
    iPhone: twitpic
  • 10. Twitter resources
    http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/
    http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html
    http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html
  • 11. YouTube
    Set up a channel
    Cross promote
    Interviews
    Why I love my library
    Flip video camera
    Use a Mac/iMovie
  • 12. YouTube/Video resources
    http://www.youtubevideoguide.com/How_to_YouTube.pdf
    www.Blip.tv
    www.Vimeo.com
    Why I Love My Library (at SC Book Festival)
    http://www.youtube.com/watch?v=vZvFwJR5aTc
  • 13. Blogging
    Blogger
    Wordpress
    Blog Weekly
    Solicit comments
    Action alerts
    Advertise on web site
  • 14. Blogging resources
    http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/
    http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html
    http://casl.wordpress.com/
  • 15. Thank you!
    Advocate for libraries any way you can 
    Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com