Why bother? Advocacy. Social media. Dr. Curtis R. Rogers Communications Director SC State Library
4 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009 http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/ Leveraging Web 2.0 in Government - 2008 http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315
4 important resources - continued New Media, New Influencers and Implications for Public Relations http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/ The Global Online Media Landscape http://www.slideshare.net/nielsenwire/the-global-online-media-landscape
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Newsletter/email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!