Social media and advocacy

Advocacy.
Social media.
Why bother?
Dr. Curtis R. Rogers
Communications Director
SC State Library

5 Important resources
Public Media 2.0: Dynamic, Engaged Publics – February 2009
http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/
Leveraging Web 2.0 in Government - 2008
http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315
A Guide to Using Web 2.0 in Libraries
http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf

5 important resources - continued
New Media, New Influencers and Implications for Public Relations - 2008
http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/
The Global Online Media Landscape – April 2009
http://www.slideshare.net/nielsenwire/the-global-online-media-landscape

Newsletter
(email marketing)
Facebook
Twitter
YouTube
Blogging
5 things to do

Newsletter & email marketing
Constant Contact
Editorial calendar
Monthly (minimum)
Hit the high points!
Get to the point!

Email Marketing Resources
http://www.verticalresponse.com/non-profits/
http://www.mailchimp.com/articles/email_marketing_guide/
http://www.emailmarketingprofessional.com/
http://www.constantcontact.com/index.jsp

Facebook
Create a FB page
Send updates
Integrate other tools
YouTube
Twitter

Facebook resources
Facebook Pages: Facebook Pages Insider's Guide
http://www.facebook.com/note.php?note_id=12261944821

http://www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final

Twitter
Make your background specific – use logo/branding
50/50 rule
@Retweet
#hashtags
Hootsuite.com
Tweetdeck.com
iPhone: twitpic;
twitteriffic

Twitter resources
http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/
http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html
http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html

YouTube
Set up a channel
Cross promote
Interviews
Why I love my library
Flip video camera
Use a Mac/ iMovie

YouTube/Video resources
http://www.youtubevideoguide.com/How_to_YouTube.pdf
www.Blip.tv
www.Vimeo.com
Why I Love My Library (at SC Book Festival)
http://www.youtube.com/watch?v=vZvFwJR5aTc

Blogging
Blogger
Wordpress
Tumblr
Blog Weekly
Solicit comments
Action alerts
Advertise on web site

Blogging resources
http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/
http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html
http://casl.wordpress.com/

Thank you
Advocate for libraries any way you can!
Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com

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Social media and advocacy

by Curtis Rogers on Jun 17, 2010

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Social media and advocacy — Presentation Transcript