Social media and advocacy

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presentation for American Library Association annual conference - Washington, DC

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Social media and advocacy

  1. 1. Advocacy.<br />Social media.<br />Why bother?<br />Dr. Curtis R. Rogers<br />Communications Director <br />SC State Library<br />
  2. 2. 5 Important resources <br />Public Media 2.0: Dynamic, Engaged Publics – February 2009<br />http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/<br />Leveraging Web 2.0 in Government - 2008<br />http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315<br />A Guide to Using Web 2.0 in Libraries<br />http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf<br />
  3. 3. 5 important resources - continued<br />New Media, New Influencers and Implications for Public Relations - 2008<br />http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/<br />The Global Online Media Landscape – April 2009<br />http://www.slideshare.net/nielsenwire/the-global-online-media-landscape<br />
  4. 4. Newsletter <br />(email marketing)<br />Facebook<br />Twitter<br />YouTube<br />Blogging<br />5 things to do<br />
  5. 5. Newsletter & email marketing<br />Constant Contact<br />Editorial calendar<br />Monthly (minimum)<br />Hit the high points!<br />Get to the point!<br />
  6. 6. Email Marketing Resources <br />http://www.verticalresponse.com/non-profits/<br />http://www.mailchimp.com/articles/email_marketing_guide/<br />http://www.emailmarketingprofessional.com/<br />http://www.constantcontact.com/index.jsp<br />
  7. 7. Facebook<br />Create a FB page<br />Send updates<br />Integrate other tools<br />YouTube<br />Twitter<br />
  8. 8. Facebook resources <br />Facebook Pages: Facebook Pages Insider's Guide<br />http://www.facebook.com/note.php?note_id=12261944821<br />
  9. 9. http://www.slideshare.net/scstatelibrary/south-carolina-state-library-social-media-policy-final<br />
  10. 10.
  11. 11. Twitter <br />Make your background specific – use logo/branding<br />50/50 rule<br />@Retweet<br />#hashtags<br />Hootsuite.com<br />Tweetdeck.com<br />iPhone: twitpic; <br />twitteriffic<br />
  12. 12. Twitter resources<br />http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/<br />http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html<br />http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html<br />
  13. 13. YouTube<br />Set up a channel<br />Cross promote<br />Interviews<br />Why I love my library<br />Flip video camera<br />Use a Mac/ iMovie<br />
  14. 14.
  15. 15.
  16. 16. YouTube/Video resources<br />http://www.youtubevideoguide.com/How_to_YouTube.pdf<br />www.Blip.tv<br />www.Vimeo.com<br />Why I Love My Library (at SC Book Festival)<br />http://www.youtube.com/watch?v=vZvFwJR5aTc<br />
  17. 17. Blogging<br />Blogger<br />Wordpress<br />Tumblr<br />Blog Weekly<br />Solicit comments<br />Action alerts<br />Advertise on web site<br />
  18. 18. Blogging resources<br />http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/<br />http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html<br />http://casl.wordpress.com/<br />
  19. 19. Thank you<br />Advocate for libraries any way you can!<br />Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com<br />

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