Think Before you Post - Using Social Media in the WorkplacePresentation Transcript
Using Social Media in theWorkplace-Dr. Curtis R. Rogers, CommunicationsDirector, SC State Library | firstname.lastname@example.org
• Library card sign up/Overview of library services• Social Media for PR• Thinking Differently about Social Media• Do’s and Don’ts• Resources• Q&A
“The days of shouting and imposing your message on the masses are gone.” – Erik Qualman, Author of Socialnomics
• What types of social media are out there? Social media sites• How are state will change. agencies and Concepts will not. organizations using Be flexible. them?• Why is social media different from traditional forms of communication (i.e. email, telephone, press releases)?• How is it effective?
How does yourorganization usesocial media toconnect withcustomers?
Interact with people in social media, or risk becoming irrelevant.
Don’t Do Friend your Use for work boss or related colleagues research Share personal Understand opinions about your social your workplace media policy or coworkersDid you see Sara’s Leak Promote orbachelorette party confidential share workpictures on Facebook? work related relatedSo Mike is looking for information resourcesa new job while we’rethinking about Learn how topromoting him? Stay logged in use social all day (unless media you’re in PR) effectively Communicate Waste time or with followers, get distracted *friends and *family
• Doing social media so it matters by Laura Solomon• Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder.• Mining the social web by Matthew A. Russell.• The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay.• ROI of $ocial media : how to improve the return on your social marketing investment by Guy
1. What are some innovative ways you COULD use social media for your organization?2. What are some ways you SHOULD NOT use social media for your organization?3. What do you think is the best social networking tool and why?