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Leadership Excellence April 2011


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  • Podia ser só amizade, paixão, carinho,
    admiração, respeito, ternura, tesão.
    Com tantos sentimentos arrumados
    cuidadosamente na prateleira de cima,
    tinha de ser justo amor, meu Deus?
    Porque quando fecho os olhos, é você quem eu vejo;
    aos lados, em cima, embaixo, por fora e por dentro de mim.
    Dilacerando felicidades de mentira,
    desconstruindo tudo o que planejei,
    Abrindo todas as janelas para um mundo deserto.
    É você quem sorri, morde o lábio, fala grosso, conta histórias,
    me tira do sério, faz ares de palhaço, pinta segredos,
    ilumina o corredor por onde passo todos os dias.
    É agora que quero dividir maçãs, achar o fim do arco-íris,
    pisar sobre estrelas e acordar serena.
    É para já que preciso contar as descobertas, alisar seu peito,
    preparar uma massa, sentir seus cílios.
    “Claro, o dia de amanhã cuidará do dia de amanhã
    e tudo chegará no tempo exato. Mas e o dia de hoje?”
    Não quero saber de medo, paciência, tempo que vai chegar.
    Não negue, apareça. Seja forte.
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Excellence L E A D E R S H I PTHE MAGAZINE OF LEADERSHIP DEVELOPMENT, MANAGERIAL EFFECTIVENESS, AND ORGANIZATIONAL PRODUCTIVITY APRIL 2011 Humble Inquiry Why Leaders Fail Collective Henrik Ekelund CEO BTS Leadership “Leadership Excellence is an exceptional Unite Diverse Groups way to learn and then apply the best and latest ideas in the field of leadership.” —WARREN BENNIS, AUTHOR AND USC PROFESSOR OF MANAGEMENT w w w . L e a d e r E x c e l . c o m
  • 2. Excellence L E A D E R S H I P THE MAGAZINE OF LEADERSHIP DEVELOPMENT, MANAGERIAL EFFECTIVENESS, AND ORGANIZATIONAL PRODUCTIVITYVOL. 28 NO. 4 THE GLOBAL LEADERSHIP DEVELOPMENT RESOURCE A P R I L 2 0 11 Scenic Hazard Most leaders who are standing in the tee box enjoy a telescopic vision or scenic vista, yet all they can see in the fore- ground is the pox of sand traps and ocean waves with many ways to fail and few safe places to drive business, save strokes, or make money. JAMES QUIGLEY AND GARY D. BURNISON Turn Vision into Reality Personal Leader Brand STEPHEN LANGTON Beyond Perception Great companies become Go beyond having a Collective Leadership Stay connected to what real communities. . . . . . .11 leader point of view. . . . 16 Unite diverse groups in a matters the most . . . . . . . .7 common purpose. . . . . . . 3 STEVE ARNESON SANDI EDWARDS CHIP R. BELL AND Employee Bill of Rights Sudden Leader Loss EDGAR H. SCHEIN Every person deserves to JOHN R. PATTERSON Most organizations have certain rights. . . . . .12 Humble Inquiry Cultivate Innovation are very ill-prepared . . . .17 For leaders, helping others It requires you to exercise HENRIK EKELUND is complicated. . . . . . . . . . .4 JOE FOLKMAN bold leadership. . . . . . . . . 8 Practice Makes Perfect Put and keep the company Employee Commitment MARK NYMAN The grass is not always SHEILA MURRAY BETHEL on the right course. . . . . 13 Function Misalignment greener elsewhere. . . . . .18 Align the purpose Effective Leadership You can take three steps to JONAS AKERMAN with the strategy. . . . . . . . 5 IRA CHALEFF enhance authenticity. . . . 9 Effective Simulations 10 key elements of success- Courageous Followers E. TED PRINCE ful simulations. . . . . . . . .13 Would we stand up DANA C. ACKLEY Money Makers for or to our leaders. . . . .19 Very few managers or Glass Walls IRVING BUCHEN leaders create revenue. . . .5 Break through to a BEVERLY KAYE AND brighter future. . . . . . . . .10 Why Leaders Fail Avoid 10 dead-ends. . . . .14 BEVERLY CROWELL LARRY SENN Coaching for Engagement Leader’s Job #1 MARC MICHAELSON AND DAVE ULRICH AND Tap into discretionary Align strategy and culture. . .6 JOHN ANDERSON NORM SMALLWOOD energy and effort. . . . . . .20
  • 3. Volume 28 Issue 4 E . D . I . T . O . R ’ S N . O . T . E Leadership Excellence (ISSN 8756-2308) is published monthly by Executive ExcellencePrinciple-Centered Publishing, LLC (dba Leadership Excellence), 1806 North 1120 West, Provo, UT 84604. Editorial Purpose: I feel that I’ve come full circle. Our mission is to promote personal and organi- zational leadership based on constructive values, sound ethics, and timeless principles. Basic Annual Rate: by Ken Shelton C o m i n g F u l l C i r cl e US $99 one year (12 issues)) Also in March I visited the offices of The Corporate Bulk Rates (to same address) Full Circle Group, aiming to deliver on the Ask about logo and custom editions I and foreign bulk rates. N MARCH LEADERSHIP Excel- promise of effective leadership and business lence co-sponsored the Prin- performance. Developing effective leader- Article Reprints: ciple-Centered Leadership ship is now a strategic priority, says partner For reprints of 100 or more, please contact the editorial department at 801-375-4060Conference at Utah State University Hunts- Bill Adams. “Given the high impact that or email Permission PDF US: $ School of Management, home of the effective leadership has on performance, itCovey Center for Leadership. is tempting to treat leadership development Internet Address: In 1984, we started publishing Leadership as an activity separate from running the Submissions & Correspondence:Excellence under the banner of the Institute business. Our unique approach engages All correspondence, articles, letters, and requests to reprint articles should be sent to:for Principle-Centered Leadership—as a organizations in leader development within Editorial Department, Executive Excellence,joint-venture alliance with the Covey Leader- the context of business performance. This inte- 1806 North 1120 West, Provo, Utah 84604; 801-375-4060, or Center. That same year, I started writing gration is our governing principle, andtwo books with Stephen R. Covey: 7 Habits when this principle is put into practice, it Customer Service/Circulation: For information on products andof Highly Effective People and Principle-Center- helps organizations develop leadership as a services call 1-877-250-1983 ored Leadership. While 7 Habits sold more competitive advantage. email: (one of the top 20 best-selling Again in March, I welcomed Executive Excellence Publishing:nonfiction books of all-time), the home a son, Chris, who had been Ken Shelton, CEO, Editor-in-Chief Sean Beck, Circulation Manageridea of PCL may be more useful as a serving two years in Sweden, andleadership development paradigm. (within two days) welcomed two Contributing Editors: Chip Bell, Warren Bennis, Dianna Booher, In a nutshell, PCL is based on the granddaughters (Kora and Zoey) Kevin Cashman, Marshall Goldsmith, Howardnotion that Universal Principles ulti- into the world. This, indeed, is Guttman, Jim Kouzes, Jim Loehr, Tom Peters, Norm Smallwoodmately govern in life and leadership. coming full circle.As Covey has proven, when people I selected the great golf art of The table of contents art is a detail from 2010 U.S. Open Championship, The 9th Hole, Pebbleseek to develop a value system, Linda Hartough for the cover this Beach Golf Links (image cropped) © Lindathey identify the same basic values Linda Hartough month because all of us face a hard, Hartough, and is courtesy of the artist and art print publisher Greenwich Workshop.when four conditions are met: you tough situation like the ninth hole atget enough people interacting; there is a Pebble Beach. Whether we are new-born or For additional information on artwork by Linda Hartough, please contact:spirit of trust and openness; people are born again or coming full circle, the cycle of Greenwich Workshop 151 Main Streetinformed about the problems and issues; life and leadership presents challenges. The Saymour, CT 06483and they feel they can communicate freely vision or vista may be appealing, but in the 1-800-243-4246 www.greenwichworkshop.comand synergistically. And these universal val- foreground we see nothing but rough traps.ues deal with four dimensions: physical or Full view of table of contents art.economic; social or relationship; mental, tal- L e a r n i n g / L D E l i t eent, or intelligence; spiritual or meaning. Congratulations to CLO 2011 LearningElite “If leaders don’t build their value sys- Organizations: Accenture, Alexian Brotherstems on bedrock principles and try to live Medical Center, Allied Barton Securityby them—acknowledging that they fail Services, Almac Group, Amdocs, AT&T,much of the time, but striving to get back in Banner Health, Bristol-Myers Squibb, CAalignment—they’ll have dysfunctional cul- Technologies, Cerner., Defense Acquisition Copyright © 2011 Executive Excellence Publishing. No part of this publication may be reproduced ortures,” notes Covey. University, Deloitte, Department of Veterans transmitted without written permission from the “As leaders alienate themselves from Affairs, EMC., Emory University, Farmers publisher. Quotations must be credited.moral conscience based on natural laws and Insurance Group, FedEx, Genentech, Generalcorrect principles, they are influenced more Mills, Grant Thornton, IBM, InterContinentalby the social conscience of political correct- Hotels Group, J. C. Penney Co., Life Timeness, popularity, and public relations. In Fitness, Loblaw Cos., Lowe’s Cos., ManTechevery great culture or organization, people Intl., McDonald’s, Nationwide Insurance,speak up when they see misalignments NetApp, New York Presbyterian Hospital,between principle and practice, and try to NIIT USA, Orkin, Procter & Gamble,close the gap. Leaders may know intuitively Prescription Solutions/ UnitedHealth Group,that they are off track, but lack an informa- Qualcomm, RWD Technologies, Scotiabank,tion system that tells them how far off track Sidley Austin, Spectra Energy, St. Peter’sthey are. They tend to under-correct with a Health Care Services, Vanguard, and Vi. LEsuperficial LD program, or over-correct bydownsizing—harming the culture.” So, base your LD on bedrock principles. Editor since 1984 2 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 4. LEADERSHIP ARCHETYPES project; their carefully selected teams make it happen. Ideas are developed through frequent meetings and interac- Collective Leadership tions and an open culture of collabora- tion. Long-term success depends on Go from platitude to practice. constant innovation and reinvention. 5. General and soldiers. Soldiers focus How do you track common interpre- on well-defined and scripted tasks, mo- tations of rather abstract mental models? tivated by hierarchical structure and How do you concretize collective leader- the prospects of promotion. Extensive ship? To make the As One diagnostic training is needed for recruits to under- robust, we had to find an answer. Tra- stand the culture and to learn specific ditional leadership theory wasn’t helpful. skills. The generals’ authority—their The twin poles of command-and-control ability to command respect—is just as by James Quigley and Stephen Langton and hierarchy on the one hand and col- important as their mission. Without it,C OLLECTIVE LEADERSHIP—THE ABILITY to unite diverse groups of peoplein a common purpose, to achieve laboration and flat-and-fluid structure on the other could not tell the whole story. the organization disintegrates. 6. Architect and builders. Leaders need a team of skilled followers to bring theirteamwork on a grand scale—is the Eight Models or Archetypes blueprint to life. Builders are masterlifeblood of successful organizations. Using a self-organizing map (SOM), craftsmen and innovators capable ofEvery project, strategy, meta-goal or we drew out the relationships among finding new solutions to technical andvision depends on effective teams, on our 60 case studies and compiled a set practical problems. Interdependent linkscollaboration. A leader is nothing without of eight distinct archetypes: in a project management chain, theyfollowers; no manager is an island. 1. Landlords and tenants. In this strive to achieve milestones mapped to Statements like these have been command-and-control, top-down model, deliberate work cycles. As each link ismade and reprised in management leaders control access to valuable or completed, they’re one step nearer tobooks for decades. The idea that work- scarce resources and dictate the terms realizing the architect’s grand together is a good thing, that it gets for followers’ participation. The land- 7. Captain and sports team. Oncecomplex tasks done—and that it is lords’ power base grows with the num- players, leaders know the rules of thenecessary for both organizations and game. They combine the practical skillssociety—is as old as it’s elementary. of followers with the ability to motivate But what does collective leadership look and improvise, often adapting to newlike? What are the models for effective challenges in real time. Members of theleaders and followers? How can you team have a strong sense of sharedensure the whole will be greater than the identity and see each other as equals.sum of the individual parts? Here, things There is minimal hierarchy. Leaders,get blurry. Applying the theory of col- like followers, get their hands dirty.lective behavior to modern manage- 8. Senator and citizens. This model isment is still a work in progress. a democracy. The leader’s style is consen- Three years ago, we started a major ber of tenants they attract and retain. sual: problems are tackled through freeproject to bring collective leadership be- At best, the relationship is mutually and open debate. The senator leader isyond the platitudes into practice. We reinforcing: tenants commit to the rules; the guiding intelligence who overseesreviewed hundreds of perspectives on landlords ensure those rules are fair. decision-making, but followers workcollaboration and collective action drawn 2. Community organizer and volun- independently. In return for their per-from several disciplines and made case teers. Leaders bind the activities of fol- sonal freedom, citizens willingly com-studies of 60 examples of collective lead- lowers together through an inspirational mit to the constitution and to respon-ership in diverse organizations across story and provide the rationale for the sibilities they owe to the collective.geographies. The result was As One, a cause. Leaders don’t, however, tell fol- Landlord and Tenants, Conductor andnew service offering to our clients. lowers what to do. The decentralized Orchestra, and General and Soldiers are Designed to help minimize and man- organization functions more by philoso- variations on the command-and-controlage the intangible people risks of strategy phy than by rigid rules and structures. theme; the other five archetypes areexecution, As One identifies and measures 3. Conductor and orchestra. Highly more agile and adaptive. None is inher-three conditions for collective leadership: trained members perform, with care ently weaker or stronger—but might be1) Shared Identity—people see themselves and precision, repetitive and scripted in certain situations. An organizationas members, not as outsiders; 2) Direction- tasks. Protocol-driven, they’re about intent on continuous innovation would-al Intensity—people feel impelled to do doing essentially the same things but n’t operate well as Conductor andwhat’s needed to achieve the organiza- in new, better, and more efficient ways. Orchestra or General and Soldiers.tion goal; and 3) Common Interpretation The leader motivates the team by the The SOM provides a taxonomy for—people have common mental models of promise of helping them achieve their collective leadership and puts manage-how work will get done. personal best. There’s little room for ment in a practical, how-to context. LE All three factors are equally impor- improvisation—but room for excellence. James Quigley is CEO of Deloitte Touche Tohmatsu Limited,tant. To fail to correct deficiencies in any 4. Producer and creative team. In this co-chairman of the Deloitte Center for Collective Leadership, and co-author of As One: Individual Action, Collective Powerone is to make the strategic bet less safe. archetype, the leader has the vision and (Portfolio). Stephen Langton is Managing Director of theIt was, however, in the development of the power to bring together a team of Deloitte Center for Collective Leadership, Deloitte Touche Tohmatsu Limited. Visit measurement tool for the third that highly inventive and skilled indepen-our efforts were most concentrated. dent individuals. Producers guide a ACTION: Practice collective leadership.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 3
  • 5. CAPABILITY LEARNING uation. The person being asked for help 1. Learning how to ask the right ques- must be sensitive to the vulnerability of tions. Different questions have different the help seeker and ensure that he or impacts. Do we want respondents: a) to Humble Inquiry she does not make matters worse by continue their story (humble inquiry), or It’s the key to helping. belittling the seeker, giving premature b) to become more diagnostic by asking advice, jumping to conclusions about many “why” and “what did you do” what might be helpful, or reinforcing questions, or c) do we want to confront by Edgar H. Schein the one downness of the seeker. And, the them: “Have you thought about doing seeker must be clear about what he or this?” (advice in the form of questions). she needs, not asking something irrele- Knowing when to ask what type of S INCE LEADERS ARE SUP- posed to set direction, display wisdom, and tell vant just to test the potential helper. The biggest trap for the seeker is to ask the wrong question; the biggest trap for the question and assessing the impact of different questions requires practice. As leaders, we tend to use confrontativetheir followers what to do, we’ve become giver is to answer that wrong question. questions. We think that being a leaderobsessed with leadership competencies For help to be helpful, the leader seek- means knowing what to do and offeringthat emphasize action, direction, and ing help must reveal the real problem, guidance and advice. In the new world,charisma. That works in a simple world and those being asked to help must often formal leaders won’t know thewhere leaders can figure out what to enable the leader to reveal the real answer and need to create a helping sit-do. Alas, that is not the world of today. problem. Hence, a relationship of trust uation in which they and others solve In a world of complexity, globalism, must either exist or be built. the problem together (mutual helping).multiculturalism, dispersion, and social Humble inquiry is the most reliable 2. Learning what role to take in theresponsibility, formal leaders won’t know way to test or build a relationship of helping situation. Do we want: a) to beenough to be decisive, will depend trust. By humble, I mean that the helper the expert and provide information or amore on the knowledge and skill of must ask a question to which he or she service, b) to be the doctor who willcolleagues, will manage networks of does not already know the answer. If diagnose the problem and offer a pre-people from different cultures, and will we are asking just to check our expec- scription, or c) to enable the client tofactor in new priorities in decision tation or presupposition or assumption solve his/her own problem by beingmaking. These requirements force us more of a process focus anew on Greenleaf’s concept If the seeker clearly wants informa-of servant leadership and my concept of tion or a service, we provide it, but wethe leader as a giver and receiver of help. must be sure that what the seeker asks Leaders can’t give direction if they for is, in fact, the problem to be solved.don’t understand the complex realities Often in building the helping relation-of the situation, which means: 1) seek- ship, we discover that since the situa-ing help from many others to provide tion is complicated we have to take onthe information needed, 2) creating sit- more of a doctor role. If human systemsuations in which others are motivated are involved, we also discover that weto provide such information, and 3) can never learn enough about thehelping others implement the desired or hypothesis, we won’t learn what the client’s system to offer answers orcourses of actions. Leaders need to person seeking help needs or wants. If advice, but we can become a processseek, offer, provide and accept help— the seeker is the leader or boss, the sub- consultant, a role in which we focus onand often they are not very good at it. ordinate or peer has to ask some hum- helping the client to solve his/her own ble questions. If the group member or problem. In this case, the helper andKey to Successful Helping subordinate comes to the boss for help, client become a team working together Helping is complicated, since in most the leader or boss must humbly inquire to diagnose and figure out what to do.cultures being a competent adult means what is really being asked. We often assume that the leader mustnot needing help. To ask for help puts the By inquiry I mean that the first steps in give the answer or be the doctor; in theperson one-down and puts the potential the helping process must be questions, espe- multicultural new world, leadershiphelper temporarily one-up. To ask for cially by helpers. Even if the seeker asks a will require more of a process consulta-help makes you vulnerable. To be asked question, if helpers do not engage in tion role, since only the team membersfor help makes you powerful. To offer some humble inquiry, they won’t know will have the knowledge and capacityhelp when it has not been asked for is whether what was asked was the real pro- to solve the problem. Leadership will in-displaying power. The situation is ini- blem on which help is needed. Inquiry volve a constant shifting of roles as the tasktially unbalanced. Normal social pro- does not have to be a set of questions. demands change. All team members needcesses are balanced and equitable. We Showing an open attentive demeanor, to ask for and provide help as needed.know our roles and the rules of tact encouraging the seeker by staying Leadership becomes a distributed that most conversations are equi- silent, or saying tell me more will reveal From this view, teamwork can then betable in terms of the social economics. When relevant information. If the seeker feels seen as perpetual mutual helping, requir-one person speaks, others pay attention! listened to, that equilibrates the social ing each team member to engage inAsking for help or offering it when it is situation. It builds a momentary helping humble inquiry with other members.not asked for disrupts this process. And relationship in which both parties can Mutual helping is a critical leadershipfor a leader to ask for help is a double dis- more easily say what is on their minds. skill—and humble inquiry is the key toruption of leader/follower expectations. creating mutual helping relationships. LE So what can go wrong? The person Master Tw o N e w S k i l l s Edgar H. Schein is the author of Helping: How to Offer, Giveasking for help must trust the potential Two sets of skills are involved in and Receive Help (Berret-Koehler). Visit not to take advantage of the sit- developing helpful relationships: ACTION: Engage in humble inquiry. 4 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 6. MANAGEMENT ALIGNMENT to be available whenever someone wants CAPABILITY FINANCIAL their services but also be lean enough that Function Alignment their people are being fully utilized. As with technology tools, managing utilization Money Makers Align with the purpose and strategy. versus availability often feels like a no- Do your leaders have it? win situation. In fact, trying to do both is a no-win. Functions must be clear by Mark Nyman about the primary drivers of business by E. Ted Prince success to determine where they apply utilization or availability as organizing I N GOOD AND BAD ECON- omies, functions such as HR, Finance, and IT principles. And support organizations need a clear method for prioritizing their work and who they respond to L EADERSHIP DEVELOP- ment approaches should include businessare in a continual cycle of growing then first to keep the business running. acumen within their ambit, and theseshrinking and centralizing only to decen- 4. Solutions looking for problems. Too approaches need models with thetralize. They are reengineering, down- many improvement efforts are solutions power to predict leadership acumen.sizing, outsourcing, or creating shared looking for problems. Many functions, in Do your executives have what itservice organizations. One day they are being proactive with good intentions, takes to create capital? My goal is toasked to increase responsiveness, the next identify a concept that they find com- assess the business acumen of managersthey’re asked to cut cost and improve effi- pelling, get management support, and and leaders; predict their impact on theciency. Most change efforts focused on implement the concept without under- financial outcomes; predict the finan-support functions have unin- standing the relevance or cial impact of teams; predict financialtended negative results. For application on day-to-day impact using metrics that appear inexample, when the HR func- work. Creating work for oth- financial statements; and translate thesetion makes what they feel are ers tends to create the biggest into predictions of valuation impact.positive changes, line leaders credibility gap between func- My work is a part of the emergingoften have a negative view. tions and those they serve. So, discipline of behavioral finance. ThisWhile they value the contri- always identify what business shows how cognitive biases impactbution of the HR people need you are meeting. Other- decision-making. We enable the pre-assigned to them, they don’t wise, your leaders may see diction of financial impact by identify-value the contribution of the your work as an added bur- ing how the cognitive biases offunction. Why? The changes HR makes to den or distraction from real work. managers impact financial outcomes.improve the function do not help the line 5. Accountability confusion. This Business acumen can be measured—leaders improve business results. occurs when functions police budgets, and its impact predicted. One aspect of When functions try to improve with- policies, and procedures that belong to our work shows what behaviors charac-out aligning with the organization as the line and become accountable for terize managers with exceptional capabili-the primary outcome, they tend to hurt issues that belong to the line. It’s ties for creating capital—the personalitiesrather than help business performance. alarming how many functions desire of people who excel at making money. this responsibility. It creates misalign- We’ve developed three core psycho-Five Types of Misalignment ment, victims out of those who are metric assessment instruments: Five types of misalignments occur: being policed, and becomes a rationale • Financial Outcome Assessment (FOA) 1. Optimizing the function. Often a for the line not taking responsibility measures the financial signature of man-function will implement changes that and accountability for results. agers—their propensity to create capital.make their work more efficient or easi- Solutions to misalignment involve • Executive Outcome Assessment (EXOA)er while making it harder for the orga- understanding requirements (what effec- measures the behavioral characteristicsnization to achieve its goals. Support tive support looks like) and determin- that lead to specific outcomes—how afunctions must know who they are con- ing what responses drive the most value. manager’s behavior impacts financialnected to and how their actions and improve- This includes looking at the work you outcomes in practice in his situation.ments will impact the core business. When are doing and understanding how to • Corporate Financial Outcome Assess-you are in a support role, most of the best position the work for the good of ment (CFOA) measures the financialrequirements need to flow from the the business. The most lasting solution mission based on behavioral data. Thisbusiness needs out rather than from the comes from understanding business enables us to evaluate alignment andsupport organization to the business. purpose and strategy and aligning all measure competitive prowess from a 2. Standardization versus custom- functions to the same end result. Most behavioral perspective.ization. Standardization is a common leaders see the need for alignment but Since many executives have experi-solution in cost-cutting initiatives and don’t address what is being aligned. enced these assessments, we can nowstreamlining functions. When properly Alignment implies direction or a reference look at the behaviors associated withapplied, it creates great value and cost point to align everything else with. capital creation and financial impactsavings. But when business drivers Support functions that are aligned and correlate the financial signatures ofcall for customization, standardization to the business have clear priorities managers with leadership outcomes.results in rework, shadow organiza- and those working in the functiontions, and other drains on people’s clearly see the role their work plays. LE Exceptional Money-Makers Are Raretime. The belief that work is scalable is We focus on the most exceptional Mark Nyman is an expert on HR Transformation with Resultsnot enough of a reason to standardize. Based Leadership. Call 801-492-6955 or visit types of propensity for capital creation. 3. Utilization versus availability. Most managers do not create capital—theyFunctional groups are often challenged ACTION: Align functions with business strategy. consume it (only 12 percent create capital).L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 5
  • 7. Four personality types have excep- LEADERSHIP ALIGNMENT up in several ways. Cultural traits wetional capabilities in creating capital commonly see that create barriers to(yet even within these groups, only a change include turf issues, trust issuessmall subset excel in creating capital): Leader’s Job One or people working in silos. These all • Alchemists are introverted and street- Align strategy, structure and culture. get in the way when changes requirewise, meaning they distrust logic. They collaboration across the enterprise.invariably create a new high-value There is also a need for more agilityproduct that creates new market seg- and innovation than ever before. by Larry Sennments. To qualify for this characteristic, Acquisitions are a part of thethe person is usually intensely introvert- growth strategy for many companiesed and streetwise. Usually the compa-ny founded by this person does well,even though the founder is highly C EOS AND SENIOR TEAMS have a lot—usually too much—on their and it is well known that the biggest reason for shortfall in acquisitions and mergers is “cultural clash”. So, if thatintroverted, because the product is rev- plates, especially today. So, what are is the strategy, creating an acquisitionolutionary enough that it attracts more the blue chips, the highest value things friendly and aware culture is anmarket interest and sales support that for CEOs to focus on? We believe there imperative. Other companies are seek-the founder himself can’t attract. are three powerful drivers of perfor- ing to change their structure, such as • Visionaries are extremely forward mance that deserve their attention. moving from a holding company orlooking and strongly oriented to giving 1. Purpose and direction—connect- decentralized model to a “one compa-up the present for a far-off future. If ing people at all levels to the mission ny” shared business model. In both sit-they are too altruistic or too individual- and their declared strategy for fulfill- uations, the cultural traits that needistic, they will fail to generate revenue. ing that mission. strengthening are trust and collabora-They can be only mildly altruistic or 2. Structure and enabling processes tion for the greater good.mildly individualist; however, being —creating the best organization struc- To eliminate the Jaws of Culture, wemildly visionary is insufficient—the ture and supporting system to drive advise CEOs to focus on the culture topsychological impulse to look forward that strategy. support the strategy, beginning at themust be intense; otherwise, the person 3. An enabling culture—ensuring the senior team because those leaders setwill not show exceptional money-mak- behaviors in the organization are the the example for the rest of the organi-ing and capital creation propensity. specific ones needed to make the struc- zation. One CEO who did this to great • Customer analysts are strongly sales ture and strategy work. success is Zappos CEO Tony Hsieh. Heoriented, rather than product oriented. While this appears to be regularly points out that heHowever, if they are too strongly sales- a reasonable agenda, sever- had to get the culture rightoriented, they won’t have a high al factors make this difficult to succeed at creating thepropensity to create capital. They are to do. First, these drivers best customer experience.also strongly financially oriented. This are vital but not time Why? Because it is thedoes not mean that they will have urgent, and culture is the behaviors of employeesfinancial qualifications; in fact, usually hardest to shift into align- that affect the experiencethey will not. Rather their zone of psy- ment. Most CEOs and their customers have. Hsieh ischological comfort is exceptionally top teams can effectively an example of a CEO whostrong in dealings with finances. adjust their strategies. focused on culture to sup- • Generals are disciplined planners, but They’re also good at devis- port his service strategyif they are too strongly planning oriented, ing new organizational and by doing so created athey are too slow in adapting to market con- structures. But as Ed Schein, one of the distinctive competitive advantage.ditions and thus lose market opportuni- pioneers in culture, said, “An organi- In order to make their culture aties. In addition, these managers can’t zation’s culture is its response to the launching pad for success, CEOs andbe extremely consensual or command- way things used to be.” their teams should define or revisitoriented in their styles. If they become In other words, the culture lags and their organizations’ cultural defini-too strong in these areas, they lose the can become the anchor out the back of tions. Do the value statements coverpropensity to create capital. the boat. We call this the Jaws of Culture. the kinds of behaviors the company Where a manager or leader falls on We all encounter those jaws at one time needs to win at this moment in time? Ifthe money propensity scale depends or another when we go to implement a not, they need to be adjusted. If theon their behavioral characteristics and change and it doesn’t go easily. cultural definitions are fine but thetheir intensity. You can use the results Culture represents the collective norms behaviors don’t match, CEOs need toof these assessments to boost your self- and behaviors in the organization. Most first find ways to ensure the team atawareness so that you can improve companies have solid core values and the top is living and modeling theyour financial and valuation impact— cultural traits that have made them desired behaviors. This is becauseand thus align better with the financial great. They also have historic habits organizations become shadows of theirmission of the organization and with that haven’t changed with the times. leaders. Special training processes andits valuation goals. Seek training in Those habits can get in the way, espe- reinforcement systems can be used tobusiness acumen. Complete the assess- cially when strategy or structure/pro- bring the desired culture to all levels inments, link your behaviors to business cess changes or when higher levels of the organization. LEoutcomes, and create self-awareness as performance are needed. If not system- Larry Senn, Ph.D., is Chairman of Senn Delaney, shaping cul-to how this can improve your impact. LE atically addressed, these cultural barri- tures that enhance spirit and performance. Call 562-426-5400,E. Ted Prince, Ph.D., is CEO of the Perth Leadership Institute. ers act like jaws in the culture that can email or visit This article is adapted from his interview in The CEO Forum.Call 352-333-3768 or visit chew up strategies and initiatives.ACTION: Boost your money-making capability. In terms of cultural traits, this shows ACTION: Align strategy, structure, and culture. 6 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 8. LEADERSHIP SERVICE which the signs are faint, leaders must get close to customers and employees to separate perception from reality. Beyond Perception Although it sounds simple, it can be difficult to do. Leaders who have spent Perception becomes reality. their careers climbing a pyramid to reach the pinnacle can become insulat- ed and even isolated if they don’t sepa- opportunities for growth. Others are rate who they are from what they do. by Gary D. Burnison innovating to capture consumer inter- They often become engrossed in the est in global markets. And, it’s not just inverted pyramid that suddenly appears C ONSIDER THIS STORY: technological innovation. I think of A group of settlers Nestlé, which launched its first floating in a remote village of supermarket on the Brazilian Amazon, above them—layers of constituencies, including the media, special interest groups, stockholders, financial analysts,Outpost were preparing for winter. a retail barge that extends its reach to and so on. At the intersection of the twoThe group’s leader, unschooled in the more than 800,000 customers. pyramids is the CEO, who must notold ways, guessed that the winter This global view contrasts sharply only look over the horizon, but relent-would be cold and that people should with the perception of those who have lessly execute today, for that deter-gather firewood. One day, he traveled relied more on Western economies for mines the starting point for the nearest town and called the growth. Those CEOs are more subdued. That means being connected to whatNational Weather Service, which con- As they wait for consumers to crank up matters the most. This is what Mulcahyfirmed his suspicion: the winter was their spending again, the cup is not called “logging the miles,” traveling toindeed going to be cold. The leader only half empty, but leaking steadily. meet with employees and customers inordered more firewood to be collected, So who’s right and who’s wrong? It person. It’s a high-touch style of lead-and checked in with the NWS again a depends upon your perception. In this ership that allows not just communica-week later, which amended its fore- case, however, throw away percep- tion from the leader, but dialogue withcast—not only for a cold winter, but a tion—the classical lens of West versus the people who are the closest to thevery cold winter. So the people of East or developed versus emerging has marketplace. As she observed, “I don’tOutpost gathered even more wood. think people can get the sense of the When the leader checked in with leadership dynamic of the companythe NWS a third time, the prediction without the ability to touch and seewas now for a very, very cold winter. and interact on a personal basis.”Finally, having asked for every branch Her comments bring to mind theand twig to be gathered, the leader observation by Muhtar Kent, CEO ofasked the NWS how they could be so The Coca-Cola Company. His first tasksure. The answer: “The people of Out- in changing the culture into one of con-post are gathering a lot of firewood.” nection was to visit major and minor In a directionless economy, it is very markets and to meet customers. It waseasy for perceptions to become reality. the same tactic he used when he was inThe levers of growth are not as appar- blurred. The world’s axis has tilted and charge of Asia for Coca-Cola. “The firstent as they were in the days of con- the compass spins in all directions. thing I did was to go to every countryspicuous consumption and fast credit. Leadership, however, is timeless and (39). Back then, most of our people Myopically focusing on the decline can’t wait for clarity. It is about making didn’t even know the names of ourin Western consumer sentiment, you and seizing opportunity—not by sitting biggest customers,” Kent recalled.will undoubtedly perceive an econo- home consumed by pundits and prog- The experiences of Kent and Mulcahymy that, while officially out of the nosticators, but by leaders listening should serve as a wake-up call for CEOsgreat recession, is barely growing. If and learning from those who matter and other leaders to consider whereso, you are probably preparing for a most: customers and employees. they are spending most of their time. Iflong cold winter of anemic growth. Some months ago, on the eve of her they dwell at the intersection of the Not every leader, however, sees retirement as chairwoman of Xerox, I pyramid tips, they will be squeezed. Ifthings the same way. This past sum- met with Anne Mulcahy. She recalled they overly rely on perceptions, itmer, I spent much of my time on the her early days as CEO of Xerox when undoubtedly will be myopic and cer-road in Europe, talking to leaders from the company teetered on the brink of tainly will be filtered. If that happens,Paul Bulcke, CEO of Nestlé, to former bankruptcy. As the new CEO in those they shouldn’t be surprised if theyPrime Minister of Hungary Gordon days, Mulcahy was pulled in countless spend most of their time hunkeringBajnai. My mission was twofold: to be directions until she received some sage down for a long, cold winter.with employees and clients outside of advice from Warren Buffett: “There is Those who empower others whilethe United States and to engage in dis- only one way you are going to get results, venturing out themselves to listen andcussions with other leaders on what and that’s by keeping your customers loyal learn will discover astonishing newthey see, hear, and experience. and your people engaged and motivated. levers of growth. For them, there will In every conversation, I was struck Get everything else out of the way.” be pockets of spring where potentialby the bifurcation in perceptions. For By focusing on customers and employ- blooms and opportunity grows. LEthose who lead global enterprises, the ees—Mulcahy accomplished the near- Gary D. Burnison is CEO of KornFerry International andproverbial glass is half full and contin- impossible: saving Xerox. author of No Fear of Failure. Visit to fill. They are investing and hir- The mission for leaders today is noing and expanding because they see different. In a directionless economy in ACTION: Focus on customers and employees.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 7
  • 9. CHANGE INNOVATION of their accomplishments that represent examples of the vision and purpose. And, they make certain their actions are Cultivate Innovation consistent with the vision and purpose. Boldness happens when employees do not fear error. Boldness would not It all requires bold leadership. be daring were there not potential for error. Leaders foster a healthy attitude toward failure. When Thomas Edison mostly a superstition. It does not exist was asked about failure associated with in nature. Avoiding danger is no safer in his quest for invention he said: “I never the long run than outright exposure. Life is failed once. It just happened to be a either a daring adventure or nothing.” 2,000-step process.” Edison held over The remove rather than add approach 1,000 patents. How you deal with error by Chip R. Bell and John R. Patterson means leaders focus on eliminating all can communicate volumes about your that exists in the work world that fuels commitment to fostering innovation.I N TODAY’S INNOVATION-DEPRIVED ECON- the opposite of boldness—timidity, omy, proactive leaders adopt theproverb: “Fortune favors the bold but hesitance, doubt, and reserve. Boldness is borne of purpose. Stok- When you meet error with rebuke, you send a different message than when you see error as an opportunity forabandons the timid.” ing the flames of boldness begins with learning and problem-solving. Once we consulted with a financial a wide-eyed focus on a dream or pur- As part of encouraging bold leader-services company as their leaders con- pose rather than a squint-eyed look at ship, recognize that employees don’t resistsidered launching a change manage- the task or job. Caution comes from change as much as they resist the predic-ment effort that would foster a more being mired in day-to-day activity. As tion of pain over which they have no con-innovative approach to their market- the trees block your forest vista, you trol. Helping employees view change asplace. Every meeting, phone call and are soon left blind to aspirations and opportunity not threat requires candidemail was painted the color of timidi- dreams. “I came to my last job,” said communication as well as an atmos-ty. “Why the extreme caution?” we one retired leader, “with a great sense phere of inclusion. The more employ-asked them at the end of another do- of purpose. But, I got so enmeshed in ees are in the know and find theirnothing-but-talk meeting? The COO fingerprints on change initiatives, thereplied, “We’ve been in a bunker mind- more they will replace fear with fervor.set so long we’ve forgotten that chutz- Without risk, there’s no creativity.pah has been the key to our success.” However with risk come honest mis- A steady diet of cut-backs, layoffs, takes. It is easier to gently rein in anand budget crunches has introduced overzealous, go-the-extra-mile employ-an abundance of caution into most lead- ee than to find one with an enthusiasticers. The Great Recession trimmed their attitude in the first place. Fostering dar-wings—turning them into activity-seek- ing is a manifestation of trust—theers instead of results-makers. greater the trust, the greater the freedom. Now’s the time for leadership bold- But, with freedom comes with respon-ness. The key to progress and growth sibility. The bold leader’s job is to coachis innovation—and innovation is never what I had to do that I soon forgot what I employees to feel more comfortablespawned in a culture of reticence. had hoped to be. It was not until I was with more and more responsibility.“Boldness has genius, power, and ready to retire that I realized I had got- Examine policies and procedures.magic in it,” wrote Scottish explorer ten more defensive and less daring.” Are employees clear on what is a thouW.H. Murray. “Until one is committed, Boldness is a choice based on a com- shalt not law versus an it would be betterthere is hesitancy, the chance to draw mitment to a future state. It’s not a reac- if you didn’t guideline? Are rules of thumbback, and always ineffectiveness.” tion but deliberate action. It is pro-action at and rules of law treated the same? Are Innovation is counter cultural, against its finest—a step toward the light. It is metrics so abusive that employees feelthe grain, and unconventional. It is borne of a noble reach beyond the that leaders are pulling plants out of thesometimes cut from unfamiliar cloth. mediocre of the moment and the ordi- dirt to determine if they are growing? AreWhile the specific output of innova- nariness of the status quo. Daring with- employees publicly given the benefit oftion might not be that controversial, it out recklessness requires awareness of the doubt? Do they get more coachingsprings from a restless, unsettled place a purpose or vision and a desire to or more critiquing? How many timesthat today’s leaders must occupy if move in the direction of that future. do employees get praised for excellentthey are to inspire innovation. It is the Bold leaders have a valued dream that efforts that failed to work? Are employ-habitat of ground-breaking pioneers serves as the compass for their courage ees commended for seeking assistanceand norm-breaking entrepreneurs. and an inspiration to associates. from others, including other leaders?Inventors and artists of all types reside Bold leaders, intent on fosteringthere as well. And, the company or innovation, talk often about mission and Responsible Freedomcountry that leads the innovation vision. They focus on what they want a People need guidelines, not unlimitedspace corners the marketplace. unit or organization to BE, not just DO. license. The leader who says, “Just go Leading boldness is not about some- Such leaders communicate the whys do whatever you think is best,” isthing leaders add as much as some- when making assignments, not just the demonstrating abdication, not encour-thing they remove. Boldness resides in whats and whens. They affirm heroes by aging boldness. But guidelines needus all. Helen Keller wrote: “Security is telling their stories—especially the details elbow room for people to adapt to the 8 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 10. situation. Risk taking is not a blank check LEADERSHIP STRATEGIES more aware and sensitive to how theirto be foolhardy and reckless. Sensible risk part fits into the whole. You also havetaking comes from knowing how to people who can step in and help, in abalance great performance with responsi- Effective Leadership variety of areas, when needed. Deepble stewardship. It is “owner-thinking.” If Three strategies for tough times. training is one of the best uses of youremployees are to make front-line deci- times while business is slow. Also, assions like owners, they need the benefit the economy turns around you willof owner-type information. by Sheila Murray Bethel have a competitive edge and reap the “A lot of us think that success is benefits of having highly trained staff.about the boldness of the gamble,” • Leadership Lesson: The sense ofsays Harvard Business School profes-sor Nancy Koehn. “Success is aboutunderstanding what’s bold about the bold- I T IS NEVER EASY TO LEAD, and in these turbulent times it is harder than shared responsibility is the end product of training in tough times. 3. Be a hope giver. Here is whereness, about knowing how to keep the ever before. The big question is, what your ability to use aspirational languagerisk from coming back to bite you, and can you do today to be a more effective comes to the forefront. Your words canabout knowing what your organization leader? How can you help your people inspire or discourage, hurt or help, di-will get from taking such a big step.” through these tough economic times? vide or connect, cause fear or give hope. Boldness does not mean the absence of Here are three actions you can take to Once again, gather your teamsfear. People who are daredevils think relieve employee stress, increase pro- together and reassure them that it maythey are invincible. Their arrogance ductivity, and enhance your leadership not be easy, but pulling together is thecauses them to miss seeing the signals authenticity. only way to survive in these toughand cues needed as guidance to suc- 1. Focus on A priorities. We are all times. Have a discussion about whycess. Sometimes hotdogs get lucky; in bombarded daily by bad news that your enterprise exists and have thetime, they crash and burn. Innovation- affects our self-confidence, attitude group clarify your statement of pur-focused leaders help associates respect fear and work product. One of your most pose. Ask each person to share ideasand channel it. They provide outlets for important leadership skills is to help about how you benefit your cus-people to talk about their apprehen- people stay focused on the tasks that tomers. Ask them to define what theysions and deliver support and encour- are the anchor of your business. These believe brings you all together in aagement when people have doubts. are the basics and almost always bring shared sense of purpose. Examine your reward and recogni- the highest results. Help your team American Express lost 11 employeestion practices. Which is more valued: emphasize best practices on 9/11. On 9/12 Kennethcreativity or compliance? Being resourceful and the most valuable Chennault, CEO, knew thator being always right? Who gets praised processes and procedures in he would need to commu-or promoted—and for what? Former 3M their job description. nicate a strong dose of hopeCEO Lew Lehr said: “If you place too A recent client asked me in the face of such an over-many fences around people they can to help improve company whelming tragedy. Nineeasily become pastures of sheep. How morale. The first thing we days later he brought themany patents are assigned to sheep?” did was gather the various entire New York City staff Surround your unit with bold people. teams together. Each team to Madison Square GardenSeek the council of others who exhibit had a leader that guided for a team meeting. He tolddaring. Invite card-carrying mavericks them through a short exer- them that it would taketo your meetings. Read biographies of cise in which each person courage and hard work, butpioneers who overcame personal limi- listed the most productive and impor- he was confident that they would alltations to achieve greatness. Visit orga- tant things they do in their job. They pull through together. His calmnizations famous for breakthrough then evaluated the least effective activ- demeanor, quiet grace, and words ofthinking—R&D facilities, art studios, ities and quickly saw where to put hope, gave his followers the confi-and culinary institutes. While your their energies and effort. As they dence they needed to carry on.approach needs to be relevant to your cleared away less important tasks, and • Leadership Lesson: Feelings of opti-unit, others can offer insightful suggestions. focused on basics they felt more mism and expectation are greatly enhanced As an old expression notes: Only dead assured and much of their stress was by your ability to help followers step outsidefish swim with the current. Smart fish swim relieved as they got to work on their of themselves and serve a higher all directions, but the pull of the cur- “A” list of jobs. Yes, times are tough. It takes excep-rent does not influence their choice. • Leadership Lesson: Help your people tional leadership to move your teamInnovation never comes from follow- focus on A priorities, all else can wait for forward. If you help everyone keep aing the herd. Bold leaders bent on culti- better times. Get back to the basics and better perspective on which to focusvating innovation live the vision, drive results will follow. priorities, train them to support onefear out, and encourage employees to 2. Train Train Train. As they say in another, and use aspirational languagethink and feel like owners. The byprod- sports, “go deep on the bench”. Which to uplift and give hope, you are usinguct is the assurance of business creativ- translates into: train, retrain and cross- three of the most powerful 21st centuryity that brings the best and brightest to train your followers so that they have leadership skills. LEthe marketplace leading to valued a broader depth of appreciation for all Sheila Murray Bethel, Ph.D., is CEO Bethel Leadership Institute,progress and consistent growth. LE parts of your business. You will be speaker, author of A New Breed Of Leader, 8 Qualities That building a strong team of players who Matter Most in the Real World, and Global Leadership, ChangeChip R. Bell and John R. Patterson are customer loyalty consultants and Customer Service Expert. Visit,and authors of Wired and Dangerous: How Customers Have Chang- understand not only their jobs but email, or call 925-935-5258.ed and What to Do About It. Visit those of their fellow workers.ACTION: Exercise bold leadership in innovation. The benefit is that everyone becomes ACTION: Adopt these three priorities.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 9
  • 11. CAPABILITY BREAKTHROUGHS blinded him to the need to develop his skills that you didn’t need when you staff. Once he identified his assump- relied on old strengths—like hard work tion, he could see that to handle his and cheerfulness—alone. Breaking Glass Walls current demands he needed to devel- op the talent that reported to him. Carl down your glass walls gives you access to more of your performance potential. C h a l l e n g e a s s u m p t i o n s . asked a promising direct to take over Tr y Self-Coaching some of his duties. And it paid off! The man stepped up to the plate with If you don’t have a coach, try this: by Dana C. Ackley enthusiasm and effectiveness, delighted First, ask yourself some questions: with the trust that Carl placed in him. What do I admire most in others? Who are Second, Carl assumed his cheerful- my heroes? When have I been proudest of C ARL IS A HIGH-POTEN- ness would win the day. Since cheerful- tial leader. He is ness had brought him so much success, smart, good looking, and he worried when he wasn’t cheerful. myself? The answers will tell you some- thing about your espoused beliefs and values. These are the thoughts youhas a cheerful personality that draws When he was upset with underperform- have that you would like to believepeople to him. He is well regarded at ers, for example, he tried to deny his guide your behavior. (“I’m a no-non-work. Some think he has it all together. feelings. This strategy created problems. sense guy. I tell it like it is. You always I know better. I’ve spent 40 years When a direct report was under-per- know where you stand with me.”)working with highly successful people. forming, Carl needed to notice his feel- Next, consider your behavior over theI hear about their successes, and about ings of displeasure so that he could past week. Take a hard look at discrep-where they get stuck. And they all get take appropriate developmental action, ancies between your stated beliefs andstuck at some point. What gets in their hopefully while the situation was still your behavior. For example, maybeway? Paradoxically, it’s often the one salvageable. When lost in his cheerful- you value courage, but avoid necessarything that’s made them so successful. ness, Carl let poor performance go too conflict. Maybe you compliment some- Here’s how it works: Behaviors that long. His job also required him to deal one you should be taking to you get what you want get repeated. with tough personalities. Sometimes Note the times that you don’t behaveWith enough success and repetition, in alignment with your stated values.these behaviors become habits. When These times signal the presence of hid-a behavior becomes habitual, it falls den assumptions (glass walls) that areout of your awareness. You do it auto- channeling your behavior in unintend-matically, without thinking whether ed directions, blocking you from reach-you should or not. You assume it is the ing the results you’re seeking. Theseright thing to do. For example, you hidden assumptions, not your stated values,might assume that in order to become are guiding your behavior. (Maybe yousuccessful, you need to work hard. really think that people aren’t strong Assumptions bring order out of enough to take what you have to say.chaos, enabling you to narrow the Ask yourself what might be makingcountless choices available to you you believe that. Or you may worryevery time you act, without forcing his cheerfulness diffused the situation; that someone might not like you if youyou to examine each possibility every at other times, Carl needed to be tough told them what you think, and believetime. They bring predictability and himself. Showing resolve, perhaps with being liked at all times is crucial to success.)efficiency. Questioning assumptions a splash of annoyance, would be more Ask what might be compelling youevery time you make a choice about useful. But Carl hated to feel annoyed, to act as you do when a behavior con-how to act would defeat their purpose. since feeling annoyed created a sense flicts with your espoused values. This But as circumstances change, the of failure. Breaking through this glass question can bring your hidden assump-assumptions you hold may no longer wall involved learning to recognize that tions to light. These are your glass valid. Yet, your outdated assump- annoyance—even anger—could promote Give yourself permission to betions continue to guide your behav- needed outcomes, such as not letting a imperfect. Taking a close look at your-ior—off course, functionally barring bully intimidate him or others. self isn’t easy. Accepting your imperfec-you from getting where you want to What about you? What are your glass tions will free you up to work on them.go. Unseen yet powerful, they have lit- walls? You can let them control your behav- Your past success doesn’t guaranteeerally become glass walls. ior, or you can take control, changing your future success. As you progress, you assumptions that were once valid, but will confront new situations that requireCarl’s Glass Walls no longer serve you well. Identifying changed responses. The hardest part of Although he seemed to have every- assumptions that create glass walls isn’t change is identifying limiting assump-thing going for him, Carl was actually easy (they’re invisible—outside aware- tions, or glass walls. Once you achievestruggling. He worked overtime to suc- ness); nor is it for the faint of heart. that, learning new skills and responsesceed, but felt that he wasn’t measuring up. Talking with an executive coach or becomes much more manageable. As In our work together, we discov- other trusted advisor is one approach. you do so, you’ll break through to aered two glass walls: Your organization might provide lead- brighter future, perhaps with a key to First, Carl assumed that the solution ership skill development (including an the executive wash room. LEto any problem was to work harder. executive coach) to enable you to learn Dana C. Ackley, Ph.D., is CEO of EQ Leader, an executiveOver a series of promotions, he had about your glass walls. Once you learn coaching and leader development firm, and author of EQaccumulated increasing responsibili- about them, you are empowered to Leader and BreakGlassWall Programs. Email, or visit that exceeded what any one per- make a choice about how to handleson could do. His drive to work hard them. Then you can begin building ACTION: Challenge your assumptions. 10 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 12. FLASH FORESIGHTA New York Times, Wall Street Journal and USA Today BestsellerHOW TO SEE THE INVISIBLEAND DO THE IMPOSSIBLEIn his new best selling book, Flash Foresight: How to Seethe Invisible and Do the Impossible (HarperBusiness;January 2011; hardcover), Daniel Burrus takes theconcept of looking into the future and transforms itinto a new paradigm for running highly successfulbusinesses now and in the future.Order Your Copy Today at “I love this book! It’s as much fun to read as it is inspiring to learn from. Buy it, read it, and put it to use—in a flash!” — ALAN M. WEBBER, CO-FOUNDER, FAST COMPANY MAGAZINE
  • 13. LEADERSHIP VISION mandate a new level of cooperation and collaboration. People are being asked to achieve results in cultures Turn Vision into Reality where the hierarchical structure no longer applies—by influencing others, Use the L3 ‘State of Being’ approach. often across boundaries with no direct line control of resources. The drum- beat of do more with less is now compli- work can be—ought to be—activity that cated by the need to form alliances. expresses your values, gives meaning Any kind of achievement requires the to your life, and brings you satisfaction. crossing of boundaries, often bringing im- You, Inc. is headed by your top probable partners together for an exchange management team—Physical Health and of knowledge, skills and resources across Energy, Emotional Intelligence, Values and disciplines, cultures, and units. Examine by Marc Michaelson and John Anderson Beliefs areas—that make up your “nat- your current experience with collabo- ural resources.” If this team isn’t oper- ration. Think about how things areW E INVITE YOU TO ENVISION YOUR organization as a best place to work,with a highly engaged and productive ating effectively, you suffer from lack of drive, motivation, productivity, and energy. Five departments report to You, going, what you could do to improve, and actions that have the best chances for creating impact and improvement.workforce. Envision leaders and man- Inc.: Learning, Family, Social, Career, Seven different partnerships requireagers aligning to the vision, mission, and Financial. If any de- maintenance. Three insideand values. Envision leaders, managers, partment is underperform- your firm: Direct Reports,employees, partners, and customers ing, you won’t operate Co-workers and Otherbuilding collaborative advantage. En- smoothly or optimally. To leaders and managers. Andvision all employees engaged and moti- manage the multiple four outside: Customers,vated to reach their potential. Envision demands, you need a Suppliers, Competitors anda place where people lead themselves Personal Life Plan, or Total Consultants. The challengewell, build high performance teams, Life Leadership Plan that of leadership is growth,and create the very best place to work. addresses every aspect of and building partnerships Now, use the L3 Leadership Model to your life. The wheel of life is is the key. Sharing costs,turn vision into reality. The model explores made up of an inner hub risks and credit for success-three integrated attributes that deter- and an outer ring. In the es rather than competingmine how you lead and who will follow: hub are Physical (Body), Psychological internally is the formula for success. L1 Leading Self: Total life leader- (Mind) and Values (Spirit). These are Of these seven Partnerships, chooseship, personal mastery, and work/life your natural resources. How well you one from inside and one from outsideintegration (You Inc.). L1 is grounded maintain these resources determines and characterize where the relationshipin your personal values and reflects what you achieve. is today, where you would like it to beyour authenticity, integrity and bal- Here are four keys to L1, the Four P’s and what specific actions you couldance. It is how you conduct your life— of self-leadership: Purpose: Know what take to move it in the desired direction.the harmonious blending of all facets is important to you and where you are L3 Leading Others: Creating the Bestof your life: body, mind and spirit, going. Performance: Understanding Place to Work culture of high engage-family, social, career, and financial. It how you are performing in all depart- ment, retention, performance and pro-begins with an internal sense of self- ments of work and life. Planning: Map ductivity. L3 becomes the culture of theconfidence, emotional intelligence, out a direction to improve, maintain, work team, department, division orand balance that cultivates an authen- and lead all areas of work and life. company. L3 Leadership Power is nottic leadership presence. This quiet con- Problem Solving: Use your resources position power or influence power, butfidence effortlessly engages followers and skills to make needed changes. rather Regenerative Power. Engaging,who will support you by offering Think about what you value most, mobilizing, and motivating others totrust, passion, calculated risk, emo- how satisfied you are, and how you are realize their own L3 Leadership Powertional intelligence, and other support- performing. This enables you to for- fuels the leadership engine. This powerive attributes that provide high mulate an L1 Leadership POV (Point creates a culture of self-responsibility,performance and productivity. It is of View)—a Vision, Mission, and Plan. trust, and risk-taking based on peoplemore about who you are than your L2 Leading with others: Cultivating who lead themselves well. These peo-position, training, or personality traits. and sustaining collaborative advantage. ple make stronger leaders, who create Personal leadership is a state of being Your position in L2 reflects the founda- stronger teams, and together build—it is who you are, what you believe, tion of L1 and frees you to work with high-performance organizations.and how you behave. It’s the sum total individuals and teams from a position Great managers are key to the selec-of your attitudes and beliefs, actions, of mutual self-interest. When you man- tion and retention of talented andand values. The greater your self-mas- age well in the L1 portion of your life, engaged employees. Their ability totery, the greater your success. Leader- you can forge productive relationships select for, clarify expectations around,ship doesn’t depend on pay or position, in all aspects. When you approach an deploy with an eye for peak perfor-but on character, integrity, authenticity, interaction from a position of creating mance, and develop staff to emphasizeand belief in yourself. Life and work possibilities, you give permission for natural talents leads to an engagedare interrelated—you not only work to others to follow. Collaboration becomes staff that produces bottom-line but, given the right conditions and the way you live in relation to others. In a best place to work, how peopleopportunities, will live to work. Your Today’s networks of relationships are treated adds to competitive advan-L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 11
  • 14. tages. Such workplaces receive more LEADERSHIP RIGHTS the strategy process and involve people.qualified applications, experience a 3. Timely and useful performancelower turnover, reduce health care feedback. Everyone deserves feedback.costs, enjoy higher customer satisfac- Employee Bill of Rights Employees have a right to know howtion and loyalty, foster greater innova- It’s every leader’s responsibility. they’re doing, and how they can gettion, creativity and risk-taking, better. Leaders need to conduct perfor-outperform competition, and have mance reviews in a way that’s honest,higher sustained profits. fair and robust. This alone would cause by Steve Arneson When you invest in your people, a lot of leaders to step up their game!you invest in your success. We see a 4. Opportunity to contribute ideaspositive relationship between training,motivating, and empowering employ-ees and gains in productivity, employee E VERY LEADER IS UNIQUE. Leaders bring differ- ent experiences to their and innovation. All employees have the right to offer suggestions and ideas. Leaders must create a safe environmentsatisfaction and financial performance. roles, motivate differently, and have their where employees feel comfortable chal- Leaders can create a Best Place to own style. There is no one way to lead. lenging the status quo. Leaders mustWork Culture by first creating a culture In fact, one challenge of working for solicit ideas and listen to them.of trust. In the L3 model, trust is com- different leaders is adapting to their 5. Frequent, honest communication.posed of three dimensions: Credibility, mannerisms or approaches. Leaders must tell employees what theyRespect, and Fairness. Credibility means It’s good that leaders are unique. But know, when they know it. Communicationmanagers regularly communicate with unique is one thing; ineffective is anoth- must be clear, frequent, and candid.employees about direction and plans— er. We all know managers who are use- Leaders who can’t or won’t communi-and solicit their ideas. It involves coor- less, if not counter-productive, as leaders. cate honestly won’t be tolerated.dinating people and resources. It’s the They don’t inspire or develop their peo- 6. Empowerment—everyone deservesintegrity management brings: words are ple; worse, they alienate and de-motivate to be empowered. Leaders should setfollowed by appropriate actions. Respect good employees. No one deserves a bad high (but fair) expectations and give em-involves providing employees with the manager, yet they are everywhere. But ployees the resources and time to doequipment, resources, and training they what if we could change that? great things. Employees must be allow-need, and appreciating good work and What we need is a set of leadership ed to do it their way as much as possible;extra effort. It includes making partners standards—and a mandate that all lead- an empowered team is an engaged team.of employees, fostering a spirit of col- ers must follow them. What if there were 7. Recognition for great performance.laboration. Fairness suggests sharing a set of universal rules, prin- All employees like to beeconomic success and recognition equi- ciples or behaviors for lead- recognized for hard work.tably. Decisions on hiring and promo- ing others? What if leaders Leaders must praise peopletions are made impartially, and the were held accountable to when they do great thingsworkplace seeks to free itself of dis- them? What if employees and recognize team accom-crimination, with clear processes for had universal expectations for plishments (people respondappealing and adjudicating disputes. their leaders? Having a set well to positive reinforcement). As companies become great, the work- of universal rights and 8. Career becomes a community. Employees accountabilities might make People want to learn, growtake pride in their job, their team, and for some interesting behav- and move their careers for-company. People take pleasure in their ior change, help us identify ward. Leaders must helpwork—and in the people they work bad managers, and have people stretch, grow andwith—in a deep, lasting way. standard consequences for bad behavior: move up, even if it means exporting ignore one employee right, and you’re talent across the company. LeadersL e a d e r s h i p L e g a c y—L1, 2 a n d 3 reprimanded; break two, and you lose can’t hoard talent or keep people in Whatever your position, if you your bonus; break three, you’re fired. the same role for years.influence change in the lives of those That would get leaders’ attention! 9. A mature, professional workplace.around you, you are engaged in an act Everyone wants to work in a first-classof leadership. And you are creating a Employee Bill of Rights firm where everything is done with strongleadership legacy—the sum total of the Here are 10 rights that every employ- values and a high degree of excellence.difference you make in people’s lives. ee should expect from their leaders: Leaders must value diversity, lead by When you honor the tenants of L1 and 1. Clear and compelling vision. Every example, and do the right thing.L2, you create L3 Leadership Capacity, the employee deserves a sense of purpose and 10. Respect as an individual. Nobasic elements being: Integrity—the a chance to “sign up” for something harassment or stupid rules. Employeesquality or condition of being whole or meaningful and inspiring. Leaders need deserve to be treated respectfully, andundivided, complete; Authenticity—being to paint a clear picture of why the team valued for their talents. Leaders willauthentic, trustworthy, genuine; Balance exists. Those who can’t explain the pur- say “thank you” (a lot), and work hard—a harmonious or satisfying arrange- pose shouldn’t be leading the group. to bring out the best in everyone.ment or proportion of parts or elements. 2. Opportunity to participate in set- All leaders are obliged to advance By acting with integrity and authentici- ting strategy. Every employee gets a the art of the craft. Ensuring these 10ty and modeling total life integration, you say in how the vision will be realized. rights is a good place to start. LEset the tone for peak performance. LE Strategy equals how, and leaders must Steve Arneson, Ph.D., is a leadership coach and speaker,Marc Michaelson and John Anderson are principals of Glowan figure out how to solicit and listen to input President, Arneson Leadership Consulting, and author ofConsulting Group. Marc is a consultant, trainer, executive coach,and author. John has served as a GM, CEO, and is author of about the strategy. After all, employees Bootstrap Leadership. Visit; the Corporate Rapids. Visit doing the work have a sense of how itACTION: Create a leadership legacy. can best be done. Leaders need to open ACTION: Set your own bill of rights. 12 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 15. CAPABILITY PRACTICE as leaders; what strong execution looks CAPABILITY SIMULATION like; and how to build skills and moti- vate others moving forward. Practice Makes Perfect Effective Simulations C a s e I n Po i n t : S o d e x o Getting the company on course. Who, what, when, where and why. A $20 billion on-site services and employee motivation solutions compa- by Henrik Ekelund ny with more than 380,000 employees, by Jonas Akerman Sodexo serves 50 million people daily. When Michel Landel took over as CEO U NVEILING A NEW strategy? Everyone knows the drill—cue in 2005, Sodexo was primarily known for food services, despite being the third largest outsourcing company S UPPOSE YOU ARE BUCK- ling in for a flight in a new Boeing 777. Thethe town hall meeting. Create a big with expertise in such disparate areas pilot announces: “Our flight time todaysplash at the annual conference. Send as medical equipment maintenance, will be six hours at an altitude of 33,000out emails, webcasts, brochures, even defense, senior care, and education. feet. By the way, this is the first timelogoed shirts with the strategy boiled Landel introduced a strategy to better I’ve ever flown a 777. Wish me luck.”down to a pithy statement. reflect current demand from Sodexo Before setting foot in the real world, There’s a better, faster way to achieve customers and capture market oppor- pilots, military personnel, and disastergenuine employee alignment and effective tunities. He engaged top Sodexo lead- response teams use intense simulationsexecution of that strategy. Savvy lead- ers in the strategy, pushing them to learn how to respond to challenges.ers are now focusing on strategy execu- beyond their food-services comfort Given the risks and costs, why wouldtion as well as strategy development, zone to envision themselves as part of we place leaders and teams in situationsknowing that practice is the key. a valued service provider for all non- without enabling them to try things out? While having the right strategy in core client services. A custom simulation of an enterprise,place is mission-critical, poor execu- In March 2009, the Sodexo unit or process, using real-world com-tion can sink a company and a CEO’s Management Institute was tasked with petitive dynamics, places leaders in acareer. In the end, execution is every- engaging 940 managers and VPs in the context where they step out of theirthing, and CEOs have less new strategy. They launched normal roles and gain exposure to thetime than ever to get it right. the CLIMB (Change, Leadership, big picture. Participants make decisions Senior leaders have identi- IMplementation, Behaviors) pro- in a risk-free environment, enabling themfied strategic alignment and gram. CLIMB incorporates to experience critical interdependencies,speed of execution as the most online learning, face-to-face best practices for execution, and leverspressing challenges. CEOs are sessions, and a customized, to optimize performance indicators.rarely fired because they lack competitive simulation devel- Increasingly leaders turn to simula-a strategy, but because they fail oped with BTS. The goal: Get tions to build strategic alignment andto effectively engage people in its 940 managers living and experi- execution capability when faced with:execution. This starts with encing the new strategy. implementing a new strategy and keybuilding agreement among the leader- After being organized into groups of performance objectives; acceleratingship team members—getting everyone 100, CLIMB participants complete a strategy execution and innovation;on the same page. As Jack Welch said, four-month online/virtual preparation improving business acumen and finan-“Getting every employee’s mind into process and then participate in VirtuoSo, cial decision making; transformingthe game is a huge part of what the the heart of the program, featuring a sales teams into business results accel-CEO’s job is all about.” virtual as well as a three-day onsite erators; developing leaders who are Those top managers often internal- simulation. Teams are formed to serve focused on front-line execution; imple-ize the strategy in different ways, as the Senior Leadership Team, then menting a culture change aligned towhich influences the implementation. guide the three-year simulated lifecycle strategy; integrating merged companies;The differences can lead to inconsis- of an enterprise based on Sodexo. and modeling complex value chainstent execution, lackadaisical imple- Managers are convinced of its effec- for collaborative cost elimination.mentation, conflict, and turf wars. tiveness, and employees are hooked. Once placed in a simulation, usersWithout alignment at the top, a strate- Simulations provide rapid alignment, are soon grappling with issues andgy can splinter into a million pieces. build confidence in the strategy’s suc- decisions that they must make now. A How can leaders motivate people cess, and help CEOs drive better year gets compressed into a day orfor success when strategic change is results faster. less. Competition among teams spursoften synonymous with fear, uncertain- “TheVirtuoSo simulation, provides a engagement, invention and discovery.ty, and doubt? “Why should I adopt safe environment for risk taking, The more customized the simulation,the new strategy?” is a question that enables participants to see real-time the more experience participants canevery CEO must answer crisply and impacts of their decisions, and offers a bring back to the job. With customiza-convincingly. Senior executives and competitive environment that gets our tion, you can accelerate specific results,frontline managers need to understand people involved and committed,” said especially when you leverage 10 keysix points: why the new strategy is Elisabeth Carpentier, VP of HR. A new elements of effective simulation: 1)necessary; the impacts of the new wave of participants is already sched- highly realistic with points of realismstrategy and how they apply to daily uled to attend the CLIMB program. LE targeted to drive experiential learning;work; changes required for the organi- 2) dynamically competitive with deci- Henrik Ekelund is CEO of BTS. Visit and the leader’s department or sions and results impacted by peers’division; how they may have to shift ACTION: Improve execution through simulation. decisions in an intense, yet fun, envi-L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 13
  • 16. ronment; 3) illustrative, not prescriptive LEADERSHIP FAILURE ways not to need people at all—notor deterministic; focused on new ways just now but never. When such a grimof thinking; 4) catalyzes discussion of crit- work environment is managed in bru-ical issues with learning coming from Why Leaders Fail tal fashion by lousy bosses, we regressdiscussion within teams and among Av o i d t h e s e 1 0 d e a d - e n d s . to the workhouse world of Charlesindividuals; 5) business-relevant feedback, Dickens who called them “bullies ofto relate the simulation experience to humility.” To this day, we have notkey strategic priorities; 6) delivered with heeded one of Deming’s laws: drive by Irving Buchenexcellence, including group discussion, fear from the workplace.humor, coaching and competition that 3. Speaking only English. A bi-lin-make the experience interactive, intri-guing, emotional, fun, and satisfying; 7)user driven: progress is controlled by M ANAGING FAILURE has become a gual culture, resisted for decades in America, was only reluctantly accept- required leadership tal- ed recently when we discovered thatparticipants and accommodates many ent. Instead of focusing on how we are many of our customers and voters arelearning and work styles; 8) designed for doing, we now ask what can go wrong. Hispanic. Because of our insistence ona specific target audience, level and busi- In place of standard progress reports, speaking and writing English, weness need; 9) outcome focused, so changes we recalibrate our metrics to detect inadvertently strip from language itsin mindset lead to concrete actions; and slippage. Instead of focusing on what function of being a culture carrier and10) builds community: networks are cre- our competition is up to, we want to lost access to multi-cultural sources atated and extended through chat rooms, know what is coming out of left field. work. How to rescue linguistic varietythreaded discussions, and issue-focused In place of hiring only American as part of our embrace of diversity hase-mail groups. MBAs, we seek graduates who speak remained an obstacle to creating a Simulations are even more powerful Mandarin, Hindi, or Portuguese. multi-cultural workplace. We need toin combination. Comprehensive simula- In the process, two disturbing pat- reclaim the mosaic that is distinctlytion and experiential learning programs com- terns surface. The first profiles the American, support English as a worldbine live and online experiences. The structural lapses of companies and language, and recover and value alldeepest alignment, mindset shift, and what has not worked well. The second the languages of workers as our globalcapability-building occurs over time identifies leaders whose executive grass roots. CEOs have to lead thethrough a series of well-designed activ- decisions have led us down the garden charge by learning a new languageities. Maximize impact by involving path. Although ideally interfacing both and by providing language instruction.leadership and linking engagement and would be mutually defin- 4. Clinging to tried-and-skill building to organizational goals. ing, the issue of leadership true best practices. Often Well-designed simulations accelerate steals the spotlight. what gets us out of the boxthe time to value of initiatives. A new What then are the 10 becomes the new box.strategy can be delivered to a global most dead-end directions Whatever value best prac-workforce and execution capability can of failed leaders? tices offer as a model, itsbe developed quickly, consistently, and 1. Limiting the range of emulation is offset by hav-cost-effectively. Back on the job, partici- competition to the near and ing them often serve pre-pants own the new strategy and share the known. CEOs favor and maturely and inadvertentlytheir enthusiasm and commitment. monitor a world they as a ceiling of how far we Use simulations to align vision, exe- know. Familiar ground is can go. At best it is a tem-cute strategy, and accelerate to results. their comfort zone. They porary state of perfection.In July 2008, when Paul Maritz became seldom look overseas or acknowledge But it needs tracking. Each best prac-CEO of VMware, he realized that to wild cards. They inhabit a mental tice should be given a date when itignite growth, VMware needed to lead Maginot line. They have not assigned first was elevated to fame as well as itsthe industry through the anticipated anyone to track patents or monitor the departmental or divisional source.IT transformation. Maritz and Tod new hires of competitors. In their That would serve to benchmark excel-Nielsen, Co-President, Applications search for the new and experimental, lence, to measure how long we havePlatform, VMware, worked with BTS they read the same journals, attend the been coasting, and to ask those sourceson a custom simulation that provided a same conferences. Few are members of what they have done for us lately. Thehigh-impact, experiential program for the World Future Society or Copen- CEO has to use best practices as pres-building alignment and execution capability. hagen Future Studies Group. The ivory sure points not to meet but to exceed. Simulations drive strategic align- tower has few windows at the top and 5. Remaining vanilla. Many univer-ment, business acumen, leadership devel- never a 360-degree view. sity classrooms are known by elabo-opment and sales force transformation. 2. Allowing fear, insecurity and boss- rate signage—bearing the name of aAn experiential learning program cements ism to rule the culture. With productiv- corporation who has endowed orstrategic alignment and builds execu- ity in the driver’s seat and downsizing bought that room as a way of ation capability. Results can be measured its accelerator, company loyalty has acknowledging the alumni they’vein company alignment, team effective- virtually disappeared. Trying to moti- hired for years. Often, the contribu-ness, revenue growth, and share price. vate and appeal to such maternal or tions are extended to endowed chairs. You don’t need to fly blind. You can paternal commitments falls on deaf Tenure is now doubled, as such profes-sit back and relax, knowing your pilot ears. People work hard because they sors are also tenured in that chair forhoned his flight skills in simulation. LE have to. They do not want be victims their academic life. Such a cozy mutual of the faceless, unfeeling statistics of admiration society dramatizes theJonas Akerman is President of BTS. Visit productivity. Unemployment remains extent to which organizations hireACTION: Use simulations to drive desired results. high because managers have found from the same universities, often from 14 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 17. the CEO’s alma mater. If leaders value paternalistic image of father knows own company, struggles to remaindiversifying their teams and perspec- best—of a caring parent or benevolent viable. In many cases, CEOs offer sus-tives, they can’t keep returning to the overseer. But such overlords had clay tainability as a token contribution. Butsame old watering trough. The MBA, feet, their charismatic golden wings to others it has become a more inte-for all its accreditation standardiza- were made of tin or wax, they were grated goal. Leadership now requirestion, is not the same from one univer- found to have their hands in the cook- raising the ante of competition, adjust-sity to another. So diversifying hiring ie jar, they betrayed trust and lofty ing to a global economy and acceptingbroadly enables companies to offer causes, they alienated and lost follow- a world in which they are no longermany flavors—not just vanilla. ers—in short they made mistakes, they top dog and their standing is not 6. Planning only for familiar and were not infallible, and they tarnished assured or respected. But the secondfavorable futures. Bad planning gets charisma perhaps forever as an infalli- task is harder. It requires a newleaders in greater trouble than not ble sign of authentic leadership. mode—collaboration—and the accep-planning at all. CEOs need not one Disillusioned followers, however, tance of being a member of an interna-but two executive teams: the conven- saved the day. In effect, they devel- tional collective that confesses they aretional group of VPs; and the strategic oped a new leadership code and both responsible for the problem, oftenplanning group. The timelines of each guidelines as conditions of followship, innocently, but now charged with theare different but overlap. The first is such as a new insistence on knowing solution. The first executive step is toshort term: one year with focus on what CEOs know. Bad or dumb deci- expand and factor into the parametersquarterly reports for stockholders. The sions led to challenging the executive of individual companies the plight ofsecond is mid to long term: minimally monopoly on information, followed by the planet earth; to raise moral con-five years. The former deals with mis- a critique of the entire decision-mak- sciousness and explain what that meanssion, the latter with vision. These two ing process. Transparency to the future of all thoseforecasts need to be aligned, requiring and access were called for. who inhabit the earth; andvigilant coordination by the CEO. Since Equal access to information to inculcate a new workplanning has become so slippery, re- marked the end of uncriti- ethic of coopetition.quiring so much guess work, all plan- cal charismatic leadership If these 10 failures werening has become contingency planning— and accelerated efforts to used to evaluate currenta world of best guesses and estimates. get rid of such hangover leaders, few would survive.Intuition has ascended as forecasting rulers from the past. Evaluate your leadershas become more art than science and 9. Not experimenting with against this list andthe CEO has been reinvested with the different leadership models. describe how CEOs couldgreater fallibility of being a visionary. The egos of CEOs and the be pried away from play- 7. Not teaming everything. Team hero worship they encour- ing it safe; requiringperformance is one area of unquali- age lead them to conclude that they are always a level playing field; not firingfied success, often compensating for equal to all tasks. But no leader is 360 all the lousy bosses; shaping a multi-lapses at the top. Leaders, companies or that good; to believe so is the ulti- lingual acceptable Tower of Babel;and individuals may fail, but teams mate blind spot of hubris. One obvious questioning its infallible problem-solv-rarely do. Somehow they overcome or corrective is rotational leadership of CEOs ing tool kits and best practices; hiringmute diversity conflicts; and identify and their teams. Such rotation would look-alikes and me-tooers; practicingand eliminate unproductive slippage serve not only as a systematic ongoing safe forecasting; knee-jerking withbetween divisions. Teams increase internal chain of command, but also as technology; humoring the egos ofcompany use of various talent assess- a succession plan in the event of the hubris and narcissism; failing to exper-ment tools and create a rare environ- CEO’s departure. The general shift in iment with rotational leadership,ment for workers to apply those talents leadership models is directional—from hybrid amalgams, and cyborgs of thein ways that reinforce the differences vertical to horizontal, from a Pharaoh singularity; and failing to call for aof others. Teams are also a leadership holding all the cards to power sharing, new moral ecological commitment.incubator, often training leaders better from a monopoly at the top to differ- Cleaning house may not appear tothan the official LD program, as theo- entiated, distributed and dispersed be so drastic. The worry is allowing thery is made to function in reality and leadership. There is not one but many momentum of failure to continue and toleadership roles are rotated. leaders, all aligned to goals, all first shape the next crop of dead-enders. 8. The CEO as Savior. Charisma among equals, all carrying the compa- What is needed is not just a wake-upimparts an aura of being naturally ny flag. The principle of experimental call across the board but also an histor-endowed—being born to the task and leadership models is enabling the com- ical jolt from the future that their daysrole—hailed as a calling. It is reserved pany to make as many decisions as it of leading business as usual are num-for leaders because it inspires loyal can. The correctives of checks and bal- bered. We have to get off the merry-support, sanctions a cause of salva- ances are built into the process. go-round, stop going up a downtion, and is selfless. Followers certify 10. Failing to communicate, embrace, escalator, and develop successionthe power of those leaders to com- and manage the new world order. All plans for professionals to take over.mand, that their causes or missions American leaders face a hard sell. On Their debt to current CEOs would beare noble and unique; leaders return the one hand, their basic task is to sur- basically negative. Their legacy wouldthe favor by conferring upon loyal vive—to be productive and profitable be enshrining their dead-ends into thesupporters a shared halo of charisma. in a more competitive global market. Ten Commandments of Failure. LEIn the past, such halos were reserved On the other hand, they’re asked to be Irving Buchen is a faculty member of Capella University.for pioneers of business and giants of statesmen and alert their employees Visit who brought about miracles. and customers to the condition of aThat was followed by adopting a precarious planet which, like their ACTION: Evaluate your leaders on the 10 points.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 15
  • 18. LEADERSHIP BRAND were consistent with our criteria. But, one stood out as reflective of a PLB: As a leader, I’m here to serve others and Personal Leader Brand serve a meaningful purpose. I am inspired by the risks we take to deliver greater G o b e y o n d h a v i n g a l e a d e r s h i p P O V. transparency and value to our customers, to shift the accepted ethical boundaries of the financial services industry. I believe there is always a better way to do business, place of Starbucks, the easyness of and superior returns will come with our Staples, the low price of Walmart are customers’ interests at heart. I hope to be brand identities that communicate to recognized as a leader with courage, who customers and investors. Brand power puts the interests of her team and the orga- comes from the outside/in. nization before her own. I strive to make by Dave Ulrich and Norm Smallwood A leadership POV is internally focused the decisions that are right. —it’s about who I am as a leader. A per- Note that she focuses less on herselfO NE WAY WE HELP GOOD LEADERS GET sonal leader brand is outside/in and better is by inviting them to pre- focuses on how my leadership impactspare a statement that reflects their per- others. When a crisis hits, a leader with and more on the service she provides. Her identity is not from the inside/out but from the outside/in.sonal point of view (POV) on leadership, a personal POV focuses inside to get Leaders may acquire strengths likeconsidering such issues as what lead- grounded on values, strengths, and authenticity, judgment, emotional intel-ers believe, how they aspire to behave, style. This leader has authenticity and ligence, credibility; however, until theyand who they are and want to become. emotional intelligence to handle the apply their strengths in ways that create We’ve enabled individuals to reflect crisis. But the leader with a personal value for others, they won’t develop a PLB.on their leadership in several ways: leader brand perspective asks how the 2. Brand is carried through narrativewe’ve shown film clips of inspiring crisis will affect others—employees, cus- and story. A leadership POV offersleaders who articulate their dreams, tomers, investors, and communities? insights and perspectives on what theand then invite the individual to craft This leader’s job is to ensure that the leader needs to know and do. A PLBa personal vision; we’ve asked them response to the crisis serves these stake- offers a story that captures not onlyto do a time log and probe the extent what is known and done, but also the emo-to which their actions reflect their tion and feeling behind it. Brand has anintentions; we’ve given them feedback emotional pull that signals what mat-assessments that identify their predis- ters. We wear branded clothing to sendpositions and style, then helped them a message about who we are. We drivecreate a personal position statement a branded car to communicate ourand a career development plan; and identity. A brand has a personal andwe’ve coached them to be more public narrative and story.authentic and true to whom they want Leaders who shift from a POV to ato become. These efforts have been brand do more than discuss what theyrewarding for leaders as they define should know and do to what they feel andwho they are, what matters most to holders. The outside focus determines value and ultimately who they are. Theirthem, and where they are going— what is the right thing to do; the inside PLB offers a narrative about their identity.resulting in leadership visions, mis- perspective is about having the charac- In helping companies craft a brandsions, aspirations, and POVs. ter and energy to do the right thing the that reflects its culture, we often ask, Lately, we’ve recognized that these right way. Both inside and outside per- What are the top three things your compa-efforts complete only half of a success- spectives matter, but the sequence ny wants to be known for by your best cus-ful leadership journey. Self-aware lead- must be first outside, then inside. tomers in the future? The responses shifters may have personal insight and By focusing outside first, leaders ensure strategy, mission, and vision statementsintensity, but unless it is directed in the that their POV will benefit someone else. into firm brand and culture. Likewise,right ways, it won’t have sustainable Sometimes leaders may have a POV we ask leaders, What are the top threeimpact. A leadership POV needs to founded on their strengths, but unless things you as a leader want to be knownbecome a personal leader brand (PLB). they strengthen others, they won’t be for? This question isn’t just about what as valuable or as sustainable. In the the leader knows and does, but theBuilding a Leader Brand movie, “The Bucket List” we learn that identity the leader hopes to create. This A PLB has four characteristics: the Egyptians believed that the gate- identity forms the leadership story that 1. Brand focuses outside first, then on keepers of heaven ask new arrivals two shapes a personal brand narrative.the inside. Most leadership development questions about their lives: Did you 3. Brand elicits trust that customersstarts by looking inside. Most POVs be- find joy? Did you bring joy to others? pay for. A hotel we frequent changedgin with “I” statements: I believe, I aspire The first question is about building on its ownership to a different and moreto, I want, I hope, I will . . . These state- your strengths to find joy—it is about respected lodging brand. When wements have passion, inspiration, and the self, not others. The second question returned after the name change, wepurpose. But they’re incomplete. A shifts the focus to helping others find paid a 25 percent premium for basical-brand metaphor focuses on the outside, not joy. In leadership, this means turning a ly the same room, services, and loca-inside. Brand value shows up in the POV into a brand that serves others. tion. Branded food in malls, airports,mind of the customer. The pizzazz of We recently asked leaders to write and stadiums nets an increase of 20 toApple, the experience of Disney, the their personal POV. Most statements 25 percent revenue per square foot. 16 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 19. Branded clothes, pens, shoes, and cars PEOPLE LOSS not committed to developing and pro-sell for more. Brand also creates intan- moting from within the ranks—or whengible market value as investors have planning is geared only to executives.more confidence in future prospects. Sudden Leader Loss Managing succession requires mobi- Leaders who focus on their brand Most firms are left unprepared. lizing all employees to reach goals.elicit greater productivity from employ- Employees need to have a clear under-ees, more confidence from customers, standing of the direction, strategy, andand increased security for investors. by Sandi Edwards how their roles contribute to success.Employees who work for leaders with Today’s younger generation expecta strong PLB know more clearly what opportunities to learn, grow, and con-is expected from them and how tomeet the leader’s expectations. Oneleader was known for his passion for T HE MUCH PUBLICIZED departure of Apple tribute; they need to understand where and how their talents fit. SM provides CEO Steve Jobs demon- the platform to ensure people are focusedinnovation and creativity; his employ- strates that while such news can send on targets that enhance performance.ees were willing to take risk, offer new charges through the stock market, Planning for a smooth managementideas, and challenge the status quo to Apple was prepared for such a change. succession is vital: And yet getting toprespond to their leader’s brand. As Jobs goes out on medical leave, COO leaders to focus on SM is a challenge: Another leader, known to her cus- Tim Cook steps in to handle operations. even great leaders may not want totomers for her dedication to service, When we surveyed more than 1,000 consider a worst-case scenario, andspends much of her time directly with senior managers, we found that only finding, growing and retaining leaderscustomers, reads and responds to cus- one in five organizations is prepared to deal in waiting isn’t easy. For the past twotomer concerns, and shops as a hidden with the sudden loss of key leaders (14 per- years, managers have focused on costshopper to have a customer experience. cent are well prepared, 61 percent are cutting and survival. Now it’s time for Brand implies a partnership between somewhat prepared). More than half of investment in sustainability and com-the firm and its customers. Leaders respondents said their companies petitive advantage, based on the effec-who coach, collaborate, and communi- implement succession management at tive use of talent—having the bestcate are partners with those they lead. the senior executive level, fewer than 40 people in pivotal leadership roles, pre-They co-create an agenda for the future percent include mid-level man- pared to step in. Manyand co-deliver on the shared agenda. agers and skilled professionals in executives are reconsidering 4. Brand is sustainable. Brands have succession planning. Only 11 retirement, having seenimpact beyond any time period, prod- percent include first-line their savings drop duringuct, or ad campaign. Lasting brands supervisors, and just 12 per- the recession. So, it’s chal-endure because they are patterns, not cent of SM programs are lenging to know whichevents. These brands do not emerge integrated with TM pro- leaders are planning tomerely by rhetoric or design, but by grams such as performance retire in the near term.consistent actions over time that com- management and employee To create a sound succes-municate and embed a brand promise. development. sion plan, take nine steps:Brand recall comes when the brand The findings point to a 1) create and articulate cur-endures over time and place. looming management succes- rent and future SM strategy; Too many leadership POVs are more sion crisis. Few firms are ready to man- 2) ensure that the senior managementrhetoric than resolve, more aspiration age a top-level succession in an team champions, communicates, spon-than action, and more hopeful than real. emergency, meaning most companies are sors and actively participates in theBrand promises without results are not taking huge risks by failing to address their program; 3) ensure that all employeessustained. Leadership wish lists need bench. With every senior departure, the see regular, performance-based exam-to be replaced with leadership vows. external brand perception is jeopardized ples of promotion from within the firmWhen we ask leaders to prepare their —with a negative impact on stock val- to show that the SM plan is real andPLB, they commit to what they have to do ues. Immediate and inherent financial that the strategy does work; 4) informto sustain their brand in the eyes of those costs accrue to the business as a result employees of their vital role; 5) assessthey serve. A brand focus builds leader- of sudden or unplanned employee exits. the talent pool objectively against bothship sustainability. Noble ideas are link- Most firms fail to plan for succession the needs of the business today and theed to daily behaviors (simple actions influ- at management layers below the top needs projected for the future; 6) ensureence long-term results). Personal passion is rank. When unplanned changes occur, that development plans reflect requiredcoupled with interpersonal awareness and internal chaos results—a lack of conti- competencies and align with clearlya commitment to constant learning. nuity with product innovation, incon- stated values; 7) continually validatePersonal values create value for others, sistent customer service, customer de- your belief in your people and developand endure over time. fections, and the lengthy ramp up before them for success; and 8) make develop- We challenge those who develop a new hire becomes effective and con- ment integral to the culture—an ongo-leaders, and those who want to be bet- tributes positively. Morale and engage- ing journey with measures andter leaders, to move beyond a leader- ment take a hit, and the malaise impacts expectations; and 9) target all develop-ship POV to build their PLB. We make creativity, productivity, and performance. ment efforts toward the business requi-leadership sustainable when we focus Scarcely half believe their company’s sites and strategy.outside/in, create stories based on cre- bench strength is adequate, and merely Take these steps and an effective suc-ating value for others, and build trust. LE 10 percent think it’s robust. The most cession management program will follow. LEDave Ulrich ( Norm Smallwood (nsmallwood common merely adequate succession Sandi Edwards is SVP of AMA/Corporate Learning are partners in Results-Based Leadership Group. planning is when senior managers pay Email Create a Personal Leadership Brand. only lip service to the program and are ACTION: Prepare for the sudden loss of a leader.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 17
  • 20. PEOPLE LOYALTY their employees. Opening the channels, listening and then responding to those things we can change will have a posi- Employee Commitment tive impact. While some concerns might be categorized as whining, most The grass is not always greener. will have an impact on the productivity and profitability of the organization. 8. Improve communications. The most 2. Make sure your company is a leader common recommendation for improve- by Joe Folkman in protecting the environment, social ment on our employee opinion surveys responsibility and making a positive is to improve communication. Too often IN REVIEWING OUR 2010 difference. People want to be proud of employee commit- leaders avoid holding open discussions their employer. No one wants to work with employees. Getting regular and ment data, we noticed for a ruthless polluter with no conscience. frequent updates is easy for an organi-a small but interesting shift—a small Since the business of many companies zation to do, but often goes overlooked.increase in the percent (.7) of uncom- is in not saving the whales or cleaning Few leaders communicate too much,mitted/unsatisfied employees. This was up the environment, organizations but often rationalize they have sent thenot unexpected. Last year was diffi- need to look for opportunities where message once and once is enough. All ofcult. The struggling economy created they can give back. Even small efforts us need to hear messages many timesjob losses, translating into bigger can have a big positive impact. to understand their importance.workloads with fewer rewards. And 3. Empower employees to do more. 9. Have the right number of people towhile in good years dissatisfied employ- Employees want to contribute; they do the critical work. Most organizationsees could quit and go to work for want to do more, not less. People want in the recession have downsized; hence,another company, the poor job market to be treated like responsible the scope of many jobshas forced dissatisfied employees to adults who can make good increased. People don’t“quit and stay,” resulting in a higher decisions. When organiza- mind carrying a bigger loadpercentage of unsatisfied workforce. tions push responsibility to help out in tough times, The most surprising shift, however, down, the result is produc- but some work loads are sowas a 4.2 percent increase in the percent tivity that flows up. heavy that they crush employeeof highly committed employees. Why, in 4. Be a great, inspiring satisfaction, engagement anda tough year, would this increase occur? boss. Poor leaders make life productivity. OrganizationsWe studied this closely in a client that miserable, create dissatisfac- need to get the rightincreased their employee satisfaction/ tion, reduce productivity, amount of manpower oncommitment by 13 percentile points and increase turnover. But the critical work assign-during the recession. In years when the people want more than a good boss; ments. When people feel overburdened,job market was robust, many employ- they want a great boss, and organizations their productivity and results sufferees were quick to leave this company. need to help leaders step up. Poor along with their engagement. LeadersThe grass always seemed greener some- leaders produce uncommitted/unsatisfied need to have the courage to push hardwhere else. Then times got tough, job employees; great leaders create more for needed resources.opportunities dried up, and employ- satisfied/highly committed employees. 10. Grow and develop employees. Forees started to notice how green the The behavior that separates leaders many companies, the first thing to begrass was where they were standing. with highly satisfied/committed employ- cut in a tough economy is training and A big part of the greener grass were ees is the ability to inspire and motivate development. They rationalize this bythe improvements this company made others. The knee-jerk reaction of many telling employees they are being devel-that led to the positive shift in engage- leaders when they encounter difficulty oped on the job. Having the same experi-ment. When the recession ends, they is to drive harder for results. The lead- ence, over and over again, is not develop-want to be positioned to take advan- ers who increase the number of highly mental. Employees are valuable assetstage of the recovery. They stuck to their committed employees push but they and investing in their development canvalues and found ways to help their also pull, they inspire and motivate. pay back substantially.employees see the advantage of working for 5. Create an efficient organization. With low turnover and reasonablethem. The recession has created a great People hate to wait, can’t stand lines, and productivity, many leaders don’t seeopportunity for many organizations to delays drive them crazy. Everyone feels the need to improve the engagementhelp their employees realize the value that way. Inefficient organizations not and commitment. As the job marketof staying with their current employer. only destroy their profitability, they returns, turnover will follow (30 per- Here are the top 10 items that, when crush satisfaction and commitment. cent are thinking about quitting). Weimproved, have the greatest impact on 6. Give employees a clear set of pri- may be looking at the perfect storm. Pent-creating a positive shift in employee orities. Many employees feel that they up frustrations, inability to fulfill careerengagement and satisfaction. are batted back and forth from one pri- aspirations, boredom and feeling stuck 1. Improve collaboration and coop- ority to another without knowing why may send your best people, your toperation between departments. This can they are asked to shift in a different performers, out the door. So pay atten-be a big hurdle. Groups hoard resources, direction. The whip-lash effect of con- tion to these 10 items that impact em-compete for talent and duplicate infor- stantly changing priorities erodes satis- ployee engagement and satisfaction. LEmation which makes everyone’s job faction and commitment. Joe Folkman is President of Zenger-Folkman. Visitharder. One CEO said, “All of our prof- 7. Openly listen to employee concerns are in the cracks between the vari- and frustrations. Many managers don’tous businesses or functions.” want to hear about the frustrations of ACTION: Engage in these 10 practices. 18 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 21. LEADERSHIP COURAGE morale—what can you do? If you dare to question the leader, you are quickly earmarked as someone who needs to Courageous Followers go; hence, silence (intimidation) reigns. Those who work closely with the leader, (senior followers) need to assume Should we stand up to or for leaders? responsibility for keeping their rela- tionship honest, authentic and coura- Behavior tends to change in the face geous. Yet, we don’t honor courageous by Ira Chaleff of authority. Those lower in the hierar- followers. We talk pejoratively of fol- chy often self-censor or comply with lowers being weak. And we don’t train W HEN SENIOR MILI- tary officers enter a room, subordinates orders, even those they feel are opera- tionally or morally questionable. In the Milgram experiments, subjects com- people how to be strong followers who are not only capable of brilliantly sup- porting their leaders, but can also effec-stand. So do members of the press and plied with orders to inflict pain on oth- tively stand up to them when necessary.cabinet officers when the President ers despite their discomfort—and the Optimum performance requires thatenters. We stand when the presiding only trappings of authority were a lab both leaders and followers place thejudge enters the courtroom. Other cul- coat and clip board! How much more do organization’s welfare at least on partures follow this norm. Is it healthy? medals, robes, titles, and corner offices with protecting their personal interests. When we bestow formal authority affect behavior? Should we further Where authoritarian relationships pre-on an office, we need that office—pres- reinforce the social distance and power vail, team members tend to conform,ident, governor, general, judge, CEO differential with the habit of standing rather than risk the conversations thator chairman—to function and to lead each time the office holder enters? are needed to address leadership’s con-difficult initiatives. Positions confer Ultimately, the outward display of tributions to mediocrity. Smart leaderscertain powers, and shrewd office- etiquette is not the problem—it’s what create cultures where honest communi-holders acquire additional power. But occurs inwardly, in how the leader with cation is the norm and rewarded. But,ultimately the power of the office these trappings of authority, human nature conspiresalways rests on the agreement of those and those near him or her, against this, and few speakover whom it exerts authority. interact with each other. truth to power. If they do Consider tribal leadership. Perhaps How can we honor the mer- so, and get rebuffed, theyat its dawn, leadership went to the its of standing when the don’t do it again.strongest individual or fiercest warrior. leader enters the room with- If you are in a followerSoon social skills, strategic skills, and out exacerbating the tendency role with a leader who iscommunication skills were important. of hierarchy to distort relation- abusing power, why riskWhen the tribe elevated a more multi- ships and communication? your job by standing up tofaceted leader, some members would Courageous followers him? It is a better way tostill be stronger, and others could form stand up to and for their live. Win or lose, you carryfactions and counter or undermine the leaders. We need to stand up for our yourself with integrity and self-respect. And,leader, keeping the tribe in turmoil leaders—they need and usually if you aspire to leadership positionsand weakening its capacity to thrive. deserve our support. If in our culture we yourself, you’d better learn to take To manage these forces, symbols, literally stand up for the leader, we can risks. People who can’t risk, can’t lead.narratives, and customs emerged that use this act as a silent reminder of our Ask yourself: Am I holding back myprotected the tribe from continuous dual duty to also stand up to our leaders. contribution. Am I willing to take risks?conflict, enabling leaders to exercise Leaders need candor, and candor re- Do I need to take more initiative? Dowhat power the form of governance quires courage. We can use the conven- the perceived risks require courage tobestowed. Today, the president, judge, tion of standing when the leader enters act? If so, what sources of courage can Igeneral or CEO enjoys similar pre- to remind ourselves that we need to draw on? Have I earned the leader’sdictability of support, provided they do stand in both postures if we are to serve trust? What power do I have in this sit-not egregiously violate the trust placed in the leader and organization well. uation? Do I have the skills to effective-them. Standing up when they enter is a Especially when either the culture or ly confront the leader?way of reinforcing the order of things. style of the leader requires formal acts If you tolerate the leader’s counter- Most leaders like this custom, as the of deference, we need to remember the productive or dysfunctional behavior,group continually reaffirms the power equal importance of respectful divergence. you pay a steep price—and you place thebestowed on the position. It is further When we are in the authority role, we leader at risk. So, in the leader’s self-reinforced by conventions such as can consider to what degree it serves us interest, learn how to help the leaderaddressing the head figure by title, to relax these conventions. We can even be more receptive to making changes.rank, or salutation. The deference that imbue the custom of standing for a When we’re receptive to both receiv-is shown helps get things done. But, is leader with a dual meaning that retains ing and initiating honest and respectfulit healthy for the group or the office holder, respect for authority without produc- feedback, and having difficult but nec-given the human tendency to abuse power? ing the hyper-deference that is the downfall essary conversations, we can break un- I find that it depends on variables, of leaders. We stand up for the leader and, productive followship patterns. We cansuch as the divergence of opinion tol- when necessary, to the leader, in service then stand up for our leader with pride. LEerated or encouraged, or the processes of our purpose and values. Ira Chaleff is president of Executive Coaching and Consultingin place for decision making that invite If you are frustrated in trying to Associates and author of The Courageous Follower. Visitdiverse voices to be heard. But the influence senior leaders whose style is fraught with potential danger. impedes growth, productivity or ACTION: Stand up for and to your leaders.L e a d e r s h i p E x c e l l e n c e A p r i l 2 0 1 1 19
  • 22. PEOPLE ENGAGEMENT ests, and values. Offer your perspective, discuss trends and options, and co- design a career action plan. Coaching for Engagement • Link people to others who can help them achieve their professional goals. Tap into your employees’ discretionary energy and efforts. • Take time to mentor your employees. Share your success stories and failures. Teach organizational realities and let ers leaders to tap into their employee’s employees mentor you too. discretionary effort and bring that ener- If an employee doesn’t feel valued, gy to work. When coaching is directed build loyalty by trying the following: at these issues, it helps leaders find • Recognize employees for a job well meaningful ways to engage their talent done. Offer praise that is specific, pur- beyond the everyday distractions. poseful, and tailored to each person. by Beverly Kaye and Beverly Crowell Skilled engagement coaches under- • Notice your employees. As you walk stand the unique employee engagement and the halls, say hello to them by name.C OMPANIES SPEND MILLIONS ASKING employees how they feel aboutwork. Are you satisfied? Does your boss retention challenges of each leader. Surveys provide a great place to begin analysis since leaders can learn about the • Get honest feedback. Get a clear picture of how you look to others. Do you have any high-risk behaviors that may becommunicate with you daily? Do you sup- engagement needs of their team; how- getting in the way of your efforts?port the company mission and values? ever, true value comes from frequent If your employees want to work in a Sadly, many companies compile the conversations. Surveys set the tone, but place they love, try these ideas:data, report back, and check engagement conversations set the direction. • Have fun at work. Dooff the to do list without changing how Leaders have a big impact something new or different,employee’s feel about their work, their in retaining and engaging or create a culture whereboss, or the company. Engagement and people. Employees want this it’s okay to laugh and smile.retention require a sustained one-on- relationship. They feel en- • Show enthusiasm for whatone effort by everyone who manages gaged by their work and you do (it will enthuse oth-people to get at the heart of what really cared for by their leaders ers). Disengaged leadersmatters to employees. when they have open, hon- won’t engage their people. Organizations spend big money on est, two-way conversations • Align your values withsurveys, and then build processes and about their ideas, careers, your work. You will thenprocedures to sustain employee engage- motivations, and challenges. find it meaningful, pur-ment. These plans create new programs, They need leaders who listen (more than poseful and important.policies and some short-term victories, once a year) to their perspectives, offer Much of coaching for engagement re-but rarely change leader’s behaviors. their own points of view, and provide volves around common sense approaches For example, one company heard encouragement, guidance and opportu- to good leadership. One approach, thefrom employees that lack of career devel- nities. When individuals feel understood stay interview (before the dreaded exitopment opportunities is a key dissatisfier. and valued by their leader, they commit interview), asks “what can I do to keepA team was assembled to address the more of their energy and enthusiasm. you?” providing data managers need.problem, and an employee career resource Engagement builds or diminishes in Beyond providing insight to leaders,center was created. Great news, except every interaction between leaders and the coaching partnership can motivatefor the employee who asked his boss if employees. Purposeful engagement is the leaders need to do what they knowhe could go to the center and heard, ability to focus on employee talent in every should be done. Leaders with engage-“You don’t have time for that. You need interaction with employees. You don’t nec- ment coaches often remark that theto get the work done at your desk.” essarily have to do more to engage your coaching reminds them to put these For such leaders, engagement and employees, but you need to commit to common-sense strategies into practice.retention are defined as the annual sat- specific actions that meet the engagement Success happens when leaders assumeisfaction survey and the tedious action needs of each employee. the role of engagement coaches. Whileplan that has to be created as a result. Once a leader accepts this responsi- leaders can be catalysts for engagementAll the best plans will fall short if they bility, the engagement coach can serve and retention, employees must step uparen’t supported. That’s where coaching as a resource to generate ideas and pro- to identify what actions they can take tofor engagement and retention can create a vide questions that can be asked so that find more satisfaction at work.sustained and measurable difference. leaders learn more about what matters The coaching relationship goes beyond Disengaged workers, those who quit to their employees. The coach also what a coach can do to grow the leaderbut stay, cost organizations billions of works with the leader to explore the to what the coach can do to grow thedollars annually in lost productivity, turn- difference between engagement and per- organization. Done well, coaching forover, and reduced quality and safety. formance. Leaders and employees tend engagement and retention creates lead-The task of re-engaging them falls on to talk about performance—but what ers who think of their talent first andthe leadership team. While many lead- engages us is different and personal. employees who commit to bringing theers know the importance of engaging Engagement conversations get to the best of their capabilities to work. LEtheir talent, the “how” and “all that true motivations of each employee. Beverly Kaye is CEO of Career Systems International andsoft, fuzzy stuff” are often left up to the If an employee wants more options author of Up Is Not The Only Way; Beverly Crowell is SeniorHR team. After all, isn’t that their job? to learn and grow, try this: Consultant with CSI and Principal Consultant of Crowell Consulting. Visit Coaching leaders on engagement and • Conduct a career conversation to learnretention reduces the risk and empow- more about their unique skills, inter- ACTION: Start coaching for engagement. 20 A p r i l 2 0 1 1 L e a d e r s h i p E x c e l l e n c e
  • 23. Leadership Excellence Introducing the Excellence 2011 Campaign Make Leadership Excellence part of your people development. Ken Shelton, editor Leadership Excellence - Digital Edition Use our FREE Development Tools: Organizational Leadership Development ■ Personal Excellence Plan, an easy-to-use guide designed to help you create and imple- Brings together the best thinking in the world, from all ment vision, mission, goals, and priorities. the top practitioners, in a time-effective format. ■ Leadership Excellence Guide, the perfect way to bring Excellence into your leader- Recent contributors include: Marshall Goldsmith, Jim Collins, Tom Peters, Anne Mulcahy, Warren Bennis, Michael Porter, Margaret Wheatley, Patrick Lencioni, and many others! ship development program. “Leadership Excellence is an exceptional way to learn and then apply the best and latest ideas in the field of leadership.” —WARREN BENNIS, USC PROFESSOR OF MANAGEMENT 26-Year Instant Consultant Online Sales & Service Excellence - Digital Edition Comprehensive, searchable database Sales/Service Team Leadership of the best ideas and strategies on manage- Covers seven dimensions of sales, marketing, and ment, leadership, and per- service excellence. formance. Instantly access over 6,200 arti- Recent contributors include: Tom Hopkins, Jim Rohn, Dianna Booher, Oren Harari, Debbie cles by best-selling authors, leadership Allen, Adrian Gostick, T. Scott Gross, Brian Tracy, Jeff Thull, and many others! experts, coaches, and consultants. Plus: access to 16 Leadership Learning modules. “Sales and Service Excellence is a phenomenal resource for sales professionals who want to grow and achieve more in their careers.” —TOM HOPKINS, AMERICA’S #1 SALES TRAINER Online Access: ■ $199 per year Personal Excellence - Digital Edition Personal/Professional/Self-Leadership Please start my membership! Please sign me up for the item(s) checked. Covers seven dimensions of personal and professional development. Name ___________________________ Recent contributors include: Laura Schlessinger, Tony Alessandra, Tom DeCotiis, Kurt Company_________________________ DuNard, Bob Davies, Marshall Goldsmith, Wayne Dyer, Peter Block, and many others! Address __________________________ “Personal Excellence is the only reading you’ll need to do for continual self-improve- ment both personally and professionally!” _________________________________ —SHARLENE HAWKES, FORMER MISS AMERICA, AWARD-WINNING ESPN BROADCASTER _________________________________ Now Receive all three digital editions in the Phone ___________________________ 2011 Leadership Excellence Membership Email ____________________________ Leadership, Personal, and Sales & Service Excellence ■ Visa ■ MC ■ Amex ■ Bill me ONE YEAR FOR ONLY $99.00 # ______________________ exp. _____ Add access to the Instant Consultant Online Archive for only $199 Signature _________________________Get Started Fax this form to: 801-377-5960, Call: 1-877-250-1983 Email: L EADERSHIP Today! Visit: PERFORMANCE SYSTEM Call 1-877-250-1983 for multi-user discounts.