The Real Value of your Fanbase

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Presented at the Crowdsourcing Week London Summit, October 3, 2013 by Nick Bennett of Starcount. For more information, visit http://crowdsourcingweek.com.

Published in: Business, Economy & Finance
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The Real Value of your Fanbase

  1. 1. #PuttingFansFirst The Real Value of your Fan Base
  2. 2. Starcount, a little background.
  3. 3. 1.7 Billion people
  4. 4. 35,000 Starcount Charts Everyday  
  5. 5. The Social Star Awards  
  6. 6. We celebrated the Super Fans too  
  7. 7. The Starcount Social Playlist Recognising and rewarding fans Starcount Insights
  8. 8. #PuttingFansFirst #PuttingFansFirst The Real Value of your Fan Base
  9. 9. #PuttingFansFirst
  10. 10. Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
  11. 11. The 1,9,90 rule The myth of the big number
  12. 12. Discover the 10% Advocacy network
  13. 13. Interaction Platform Interactions, motivations and collect a single view
  14. 14. ENGAGE RECOGNISE Interaction Platform REWARD
  15. 15. The advocacy network
  16. 16. The advocacy network Source:  2013  survey  carried  out  by  Adblock  Plus.   At least 95% of people don’t trust commercials seen online Consumer reviews are trusted nearly 12 times more than manufacturers descriptions Source:  eMarketer  report  2010  
  17. 17. People and data I value my data. It has a value
  18. 18. #PuttingFansFirst Personal API
  19. 19. Value exchange (Clarity, Transparency)
  20. 20. #PuttingFansFirst
  21. 21. #PuttingFansFirst
  22. 22. #PuttingFansFirst The human genome project
  23. 23. #PuttingFansFirst Let’s consider 1. The myth of the big number 2. Discover the 10% 3. Interaction platform 4. People and data 5. Value exchange 6. Targeting and activation
  24. 24. #PuttingFansFirst #PuttingFansFirst The Real Value of your Fan Base #PuttingFansFirst

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