How to seed a culture of innovation
through internal and external
collaboration
Crowdsourcing Week, Brussels
June 5th, 2014
We connect the world with great graphic designers
$76MPayouts to designers
worldwide
150Countries with satisfied
customers
305KHappy customers
10KOnline designers every
tim...
WE BELIEVE in relationships.
Especially between a creative
entrepreneur and a designer.
Our platform was started by
design...
We help people meet, engage, have fun and create
something from scratch during the course of one
week...
Let’s replicate t...
• Cross continental
• Cross functional
• Beneficial to our users
EVERY EMPLOYEE HAS A VOICE
The 99designs
Hack Week Program
3 phases
of the hack week
1. Explore Creative Ideas
2. Build Teams
3. Production
Conditions of the hack
week
• Step Away
• Be Creative
• Build
CREATIVE PROCESS
• Initial concepts
Image via Terry Presle
CREATIVE PROCESS
• Initial concept
• Pitch your idea
Idea: video chats
for our clients
• Awesome to have
• Complicated to build
• Will it find a team?
CREATIVE PROCESS
• Initial concept
• Pitch your idea
• Build a team
What happens after a contest?
• 1-to-1 Projects
• Swiftly
Results & Learnings
20Concepts worldwide
11Video pitches
6Championed projects
55Participants in San Francisco,
Berlin, Paris, Melbourne
Promote R&D
Ownership & autonomy
Engagement & excitement
Not all ideas will succeed
Longer time production
Thanks!
jason.sewhoy@99designs.com
@jsewhoyLet’s do it again!
Happyness
Thank you!
Siham Belouadheh
siham@99designs.com
How to Seed A Culture of Innovation: A Look at 99designs Company Culture
How to Seed A Culture of Innovation: A Look at 99designs Company Culture
How to Seed A Culture of Innovation: A Look at 99designs Company Culture
How to Seed A Culture of Innovation: A Look at 99designs Company Culture
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How to Seed A Culture of Innovation: A Look at 99designs Company Culture

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By Siham Belouadheh, 99designs. Presented at Crowdsourcing Week Summit Brussels 2014. More info: http://crowdsourcingweek.com/

Published in: Business, Design, Technology
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  • #1 goal: R&D is core, we are made of zeroes and ones.

    R&D days - Google has their 20% time, Atlassian has FedEx days

    Experiment on stuff that you want to work on: stretching edge, learning a new technology, a new programming language, or developing a new basic feature.

    ++++

    Goal: give the opportunity to build sth from scratch. How often do you get such opportunity?

    SF, Europe, Melbourne
    All teams dev, marketing, support, community
    Cultures: international needs
  • Hack Week – once every quarter
  • Brainstorming ideas – submit creative ideas: 15 days
    Build teams 3 days
    Put in production 3 days

  • 99designs functions as a self-policing Community,

    where we provide designers with the tools they need to help the original and honest designers winning, while the designers who break the rules are removed from the system – protecting both the designer community at large and the clients


  • Swiftly template library
  • 99nonprofits page
  • Inspiry
  • IT WAS AWESOME!
  • How to Seed A Culture of Innovation: A Look at 99designs Company Culture

    1. 1. How to seed a culture of innovation through internal and external collaboration Crowdsourcing Week, Brussels June 5th, 2014
    2. 2. We connect the world with great graphic designers
    3. 3. $76MPayouts to designers worldwide 150Countries with satisfied customers 305KHappy customers 10KOnline designers every time. Every day. Every night.
    4. 4. WE BELIEVE in relationships. Especially between a creative entrepreneur and a designer. Our platform was started by designers, for designers, and it’s our mission to help create great design that drives businesses forward. WE BELIEVE that life is too short to not have fun. We want our customers and designers to enjoy every step of the process working together on our platform. WE BELIEVE the best creative work happens when it’s easy to give organized feedback. We make the collaboration process simple, easy and fun – and ensure success with a 100% money back guarantee.
    5. 5. We help people meet, engage, have fun and create something from scratch during the course of one week... Let’s replicate this internally!
    6. 6. • Cross continental • Cross functional • Beneficial to our users EVERY EMPLOYEE HAS A VOICE
    7. 7. The 99designs Hack Week Program
    8. 8. 3 phases of the hack week 1. Explore Creative Ideas 2. Build Teams 3. Production
    9. 9. Conditions of the hack week • Step Away • Be Creative • Build
    10. 10. CREATIVE PROCESS • Initial concepts
    11. 11. Image via Terry Presle
    12. 12. CREATIVE PROCESS • Initial concept • Pitch your idea
    13. 13. Idea: video chats for our clients • Awesome to have • Complicated to build • Will it find a team?
    14. 14. CREATIVE PROCESS • Initial concept • Pitch your idea • Build a team
    15. 15. What happens after a contest? • 1-to-1 Projects • Swiftly
    16. 16. Results & Learnings
    17. 17. 20Concepts worldwide 11Video pitches 6Championed projects 55Participants in San Francisco, Berlin, Paris, Melbourne
    18. 18. Promote R&D Ownership & autonomy Engagement & excitement Not all ideas will succeed Longer time production
    19. 19. Thanks! jason.sewhoy@99designs.com @jsewhoyLet’s do it again!
    20. 20. Happyness Thank you! Siham Belouadheh siham@99designs.com
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