2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswb...
19th world rank 20th world rank
We have Three Reasons, What’s Yours?
CSW in Europe =
Crowdsourcing Karma?
54% Europeans willing
to rent TO others
44% Europeans willing
to lease FROM others
A European “Crowd Sharing”
Tipping Poin...
A Time for Crowding is Now!
THE ECONOMY
now demands it
THE CROWD
now accepts it
THE TECHNOLOGY
now facilitates it
The Most
Disruptive
The Most
Potential
The Most
Citizen-Engaged
The Most
Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
The Tastiest
Mainstream
The Most
Common
Sense
The Most
Poignant
Where are you on the crowd continuum?
“It
Makes
Money”
“It
Creates
a Better
World”
“It
Produces
Better
Results”
“Crowdfunding” - #1 in Europe
No Matter Where You Are…
Is crowdsourcing a sustainable thing?
Google confirms the “crowd” has room to grow
Source: Google Search Trending
“Substantially more than current growth”
“More than current
growth”
“Same as
current growth”
“Less than
current growth”
Wh...
Why are we attracted to the
“crowd” movement?
#1 We love crowds’ disruption
possibilities
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#2 Crowds connects people with
purpose
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#3 Crowds keeps us on the leading
edge
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
What do we call this “crowd thing”?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Is the “crowd economy” warring with
social media?
77th61st
19th
The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovat...
What is driving our optimism?
The big 6 “Meta” Crowd Trends
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowd Change Factor #1 -The rise of
entrepreneurial startup culture
60% of millennials consider themselves
entrepreneurs
S...
Crowd Change Factor #2
– Growth of free
agents/freelancing/independent
Source: 2014 Global Crowdsourcing Pulse Check – Wik...
Crowd Change Factor #3
- Expanded global marketplaces and
scale
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands...
Biggest Crowd Growth Sub-Segments
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Biggest Industries
Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th,
Public Servi...
Leading and Managing the Crowd
Why Crowdsource?
Top Objectives for
Launching a Crowd Venture
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
What are the top 7 ingredients of….
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
2. Triggers, Incentives and Motivations– Kiva
3. Great Product, Step Change Innovation
Top Impasses for Leading
a Successful Crowd Initiative
#1 Legal & Regulatory Hurdles
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#2 Time for Staff to Manage It
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
#3 Organizational silos/adoption issues
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Crowdsourcing : Storm Clouds Ahead?
#1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
Source: 2014 ...
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Strongly Agree/
Agree
Strongly Disagree/
Disagree
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
Key Takeaways
 The world is a blur and the time for crowdsourcing is
now – economy/technology and culture line up
 Crowd...
I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt @wikibrands
#cswbrussels #survey
II. Full 2014 Global
Crowdsourc...
“There is a need for a centralized
forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/A...
2014 Global Crowdsourcing Pulsecheck
2014 Global Crowdsourcing Pulsecheck
2014 Global Crowdsourcing Pulsecheck
2014 Global Crowdsourcing Pulsecheck
2014 Global Crowdsourcing Pulsecheck
2014 Global Crowdsourcing Pulsecheck
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2014 Global Crowdsourcing Pulsecheck

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A breakdown of the results of the first annual Global Crowdsourcing Survey & its implications for Europe.

By Sean Moffitt, Wikibrands. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/

Published in: Business, Economy & Finance
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2014 Global Crowdsourcing Pulsecheck

  1. 1. 2014 Global Crowdsourcing Pulsecheck Sean Moffitt, Managing Director, Wikibrands @seanmoffitt @wikibrands @crowdweek #cswbrussels
  2. 2. 19th world rank 20th world rank
  3. 3. We have Three Reasons, What’s Yours?
  4. 4. CSW in Europe = Crowdsourcing Karma?
  5. 5. 54% Europeans willing to rent TO others 44% Europeans willing to lease FROM others A European “Crowd Sharing” Tipping Point? Source: 2014 Nielsen Global Sharing Economy Study
  6. 6. A Time for Crowding is Now! THE ECONOMY now demands it THE CROWD now accepts it THE TECHNOLOGY now facilitates it
  7. 7. The Most Disruptive
  8. 8. The Most Potential
  9. 9. The Most Citizen-Engaged
  10. 10. The Most Game Changing Sept, 2012 Kickstarter Results March, 2014 Purchase
  11. 11. The Tastiest Mainstream
  12. 12. The Most Common Sense
  13. 13. The Most Poignant
  14. 14. Where are you on the crowd continuum? “It Makes Money” “It Creates a Better World” “It Produces Better Results”
  15. 15. “Crowdfunding” - #1 in Europe
  16. 16. No Matter Where You Are…
  17. 17. Is crowdsourcing a sustainable thing? Google confirms the “crowd” has room to grow Source: Google Search Trending
  18. 18. “Substantially more than current growth” “More than current growth” “Same as current growth” “Less than current growth” What do you expect growth wise in the “crowd economy” for 2014 and 2015? Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  19. 19. Why are we attracted to the “crowd” movement?
  20. 20. #1 We love crowds’ disruption possibilities Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  21. 21. #2 Crowds connects people with purpose Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  22. 22. #3 Crowds keeps us on the leading edge Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  23. 23. What do we call this “crowd thing”?
  24. 24. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  25. 25. Is the “crowd economy” warring with social media?
  26. 26. 77th61st 19th
  27. 27. The Crowd Universe The Social Universe Alternate Business Model Media Business/Cause Motive Larger Set of Purposes Innovation Connection Monetary Outcome Engagement Outcome
  28. 28. What is driving our optimism?
  29. 29. The big 6 “Meta” Crowd Trends Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  30. 30. Crowd Change Factor #1 -The rise of entrepreneurial startup culture 60% of millennials consider themselves entrepreneurs Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  31. 31. Crowd Change Factor #2 – Growth of free agents/freelancing/independent Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  32. 32. Crowd Change Factor #3 - Expanded global marketplaces and scale Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  33. 33. Biggest Crowd Growth Sub-Segments Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  34. 34. Biggest Industries Disrupted by the Crowd (next 3 years) * Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  35. 35. Leading and Managing the Crowd
  36. 36. Why Crowdsource?
  37. 37. Top Objectives for Launching a Crowd Venture Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  38. 38. What are the top 7 ingredients of….
  39. 39. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  40. 40. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
  41. 41. 2. Triggers, Incentives and Motivations– Kiva
  42. 42. 3. Great Product, Step Change Innovation
  43. 43. Top Impasses for Leading a Successful Crowd Initiative
  44. 44. #1 Legal & Regulatory Hurdles Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  45. 45. #2 Time for Staff to Manage It Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  46. 46. #3 Organizational silos/adoption issues Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  47. 47. Crowdsourcing : Storm Clouds Ahead?
  48. 48. #1 Intellectual Property Rights/Plagiarism #2 Weaker Participant Commitment #3 Regulatory Prevents Expansion Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  49. 49. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  50. 50. Strongly Agree/ Agree Strongly Disagree/ Disagree Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  51. 51. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  52. 52. Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
  53. 53. Key Takeaways  The world is a blur and the time for crowdsourcing is now – economy/technology and culture line up  Crowdsourcing is growing up and maturing – less risk and no longer a play thing  Best crowd practices are starting to develop – crowds we are creating impact in business, causes and government  Someone has to lead the crowds, will it be you?
  54. 54. I. Find survey at: www.crowdsourcingweek.com @SeanMoffitt @wikibrands #cswbrussels #survey II. Full 2014 Global Crowdsourcing Paper thought paper: July’14
  55. 55. “There is a need for a centralized forum for sharing learnings and best practices of crowdsourcing.” “77% Strongly Agree/Agree”
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