Crowdfunding Workshop for Startups: Darren Westlake, CrowdCubePresentation Transcript
• Investor drivers• Documents:• Investor presentation/ business plan• Financials• The Video• The Pitch• Pitch PromotionHow to create a successful pitchHow to create a successful pitch
What investors want
Investor drivers – what makes them want toinvest? Research top 3 The team Market potential The idea Others Competition/USP IP Ability to understand product/service ROI/Exit potential Tax breaks TractionInvestor drivers
Detailed full Business Plan headingsExecutive SummaryBusiness Owner(s) & Product/ServiceMission StatementCompany StructureTarget Market(s)Current OpportunityProjection of Business FutureFinancial SummaryMarket AnalysisIndustry, Yesterday, Today and TomorrowCompetitive Analysis (Appendix B)Demographics & Target MarketEntry BarriersMarketing StrategyProduct/ServiceSales StrategyPromotionPricing StrategyWeb StrategyDifferentiation (Competitive Advantage)Operations PlanLocationOperationOrganization StructureEmployeesSpaceCapacity:Critical SuppliersFinancial systemComputer system.EquipmentPermits and LicensesInsuranceContractsPatents and CopyrightsCredit PolicyBusiness Plan content
Business Plan contentOr….. Mission. Team. Highlight the past accomplishments of the team; Problem. Solution. Demo such as a screencast, a link to working software, orpictures. Technology. Marketing. Include market size estimates here or in the Problem. Sales. If you don’t have sales, discuss your business model and prospectivecustomers. Competition. Describe why users or customers use your product instead ofthe competition’s product. Describe any competitive advantages. Milestones. Current status and milestones for the next 1-3 quarters Conclusion. Inspirational vision of what the company could do if thesecurrent plans are realized, or a rehash of the Summary slide. Financing. Dates, amounts, and sources of money raised. How muchmoney are you raising in this round?
We have a mission and a team that is taking us there. Why?We discovered a large problem and solved it with a product that hthis amazing technology inside.We’re going to market and sell it to these customers, with theseadvantages over our competitors. In particular, we’re workingtowards these milestones over the next few quarters.In conclusion, this financing is a great investment opportunity.Tell your storyTell your story
Business Plan Case Studies
RequirementsMinimum 3 year forecasts including P&L Cashflow Balance Sheet Hygiene factor Demonstrates ability and understanding Costs Revenue streams Timings
Video tipsVideo tips Short and sweet Show and tell – people and products If ‘to camera’ then show passion Show your qualityFormats ‘To camera’ Animation Montage
Escape the City
Pitch promotionPitch promotion Initial momentum Email Social media Offline PR Events Product labelling Followers – updates Need a marketing plan for your pitch!
Pitch success factors
Pitch success factorsPitch success factors Initial momentum Investor engagement Realistic valuation Achievable target Revenue helps but isn’t essential Be proactive Warm up your own crowd Bridge the online divide Generate momentum Business plans and financials are hygiene factors Get EIS / SEIS Advanced Assurance Rewards