Nick NM Yap - CSW Global Crowdfunding Workshop, CSWGlobal14
 

Nick NM Yap - CSW Global Crowdfunding Workshop, CSWGlobal14

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Presented at CSW Global 2014's Crowdfunding Workshop by Nick NM Yap, Founder & CEO of ROCKI. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and ...

Presented at CSW Global 2014's Crowdfunding Workshop by Nick NM Yap, Founder & CEO of ROCKI. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Nick NM Yap - CSW Global Crowdfunding Workshop, CSWGlobal14 Nick NM Yap - CSW Global Crowdfunding Workshop, CSWGlobal14 Presentation Transcript

  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowdfunding Workshop Nick NM Yap | CEO & Founder ROCKI Crowdsourcing Week Global | Singapore 10 April 2014
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million?
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised a Million
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised Over a Million Total 136,367 Projects
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 61 Projects Raised Over a Million Total 136,367 Projects 0.04%
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1213 Projects Raised Over $100K Total 136,367 Projects 0.9%
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 59,439 Projects Successful (43.6%) Total 136,367 Projects $1,058,366,405
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million?
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Raise a Million? DON’T THINK ABOUT THE MILLION
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap You know this cliche DON’T THINK ABOUT PINK ELEPHANT
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowd
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd Dispersed individuals is NOT a Crowd Birds of a feather flock together
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Build a Crowd You can’t have a successful Crowd- funding without a Crowd Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap You don’t build a business You build people and then People build the Business … Team, Users, Friends, Friends of Friends, Journalists, Investors ...
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Target-rich environment You have to know people in order to know people
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Target-rich environment You have to know people in order to know people - Dr. Phil -
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Start Early Social Media at least a month before. Tell everyone. Don’t be shy.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap What if someone steals my idea? Threat vs Opportunity Plan to compete from Day #1 Be faster, better and cheaper Tell Everyone, not Everything Phase your public info release
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Traditional Pitching Broadcast Top-down Crowd Networking Build from Bottom-up
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Value Proposition Win-Win We Mentality
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap What type of products raise Million(s)? Celebrity, ex-Fortune500 executives, Games, Smartwatches, 3D printing Neil Young’s Pogo music player raised >5 million dollars
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Celebrity Gaming Smartwatch 3D Printing
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap XX% of >$1m Projects are Games
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Have a Good Product How will the product impact people? Is it going to change an industry? Is it going to change habits? Will it disrupt a status quo? Is the underdog going to dethrone some incumbent?
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Have a Good Product? Crowdsourcing Listen, Engage, Curate & Implement It should be an ongoing process during the entire campaign Even the entire life of the product The Product gets personified Becomes an extra dimension of an Engager
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap How to Have a Good Product? The Micro-Product Manager Here at Crowdsourcing Week, we’ve seen the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer … Everyone is a Producer. You can be who you want to be.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 4000+ Product Managers 30-day x 24/7 Meeting More Memory Rounder It should have wings I second that
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Numbers Time Know Your Pledge-Reward Value Know Your Funding Goal Aim to Fund within 3 Days What size of a Team do you need?
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap New York San Francisco L.A. / San Diego Miami Netherlands UK Germany Singapore Shenzhen (China) Shanghai (China) Taiwan South Korea * * * *
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Media Exposure Online most effective, 1.5 days effect Huge difference between a media day and non-media day. It’s almost a full-time obsession to chase for media exposure daily x30 days or more.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Social Media Traction Press people are also people If you are able to proof you can gain social media traction, the press will feel more comfortable reporting about you, that you are / will be significant. Social media is your mini proof of concept.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Users Press The Buzz Vortex
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Make it a Crowd Fun Thing
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap 1.  Don’t Think About the Million 2.  Build Your Crowd, Target Rich Environment, Start Early 3.  Build People, Crowdsource your team 4.  Crowd Networking, Engage, Think We 5.  What’s Hot : Celebrity, ex-Fortune500, Games, Smartwatch, 3D Printing 6.  Have A Good Product, Crowdsource “Product Managers”, Engage 7.  Know Your Pledge, Reward, Funding Goal, Fund within 3 days 8.  Media Exposure & Social Media Traction (The Buzz Vortex) 9.  Crowd Fun Thing, Run it Like a Reality Show + Game Show 10. … … … ?? Recap
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own?
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Can you do all that on your own? Crowd it
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap Crowdsourcing is a paradigm shift It’s a network more like chaos theory than a linear progression Starts with the One Give it a shot. Always your best shot. That’s all you can do.
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap If you never shoot, it’s always a miss. Dutch entrepreunial spirit
  • #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap THANK YOU