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The evolution of Crowd Intelligence:
How can your brand tap into it?
—
Shelley Kuipers, Founder & CEO

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Who We Are
“New market winners will synthesize chaos and order.”
Chaordix [kay-or-dix] is
the global standard in
crowdsourced brand
and product innovation.
– Dee Hock, VISA® credit card founder, and author of the book:
One from Many, VISA® and the Rise of the Chaordic Organization

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Our Customers & Partners

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Participation is the new brand.™

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How do you recruit a crowd?
Crowdsourcing – Seven Questions

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Recruiting
Recruiting

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How do you build crowd
participation & engagement?
Crowdsourcing – Seven Questions

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Onboarding
Onboarding
COMING
SOON
APPLY
NOW
RESERVE
YOUR
SPOT
WELCOME
& WARM-
UP
COMMUNITY,
CHALLENGE,
PROGRAM
LAUNCH

9. 8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Communications
Diverse communication channels critical to
community engagement, quality
contributions
Trivia
Wildly popular amongst
participants, this lightweight
channel not only builds
community engagement and
drives participation, but is a
quick route to quantitative data
on core and secondary areas of
community focus.
Email/SMS
Engagement efforts extend
beyond community walls.
Participants (and prospective
participants) get branded
awareness-building material in
advance of community launch.
And regular touch during the
life of a community - to trigger
ongoing participation.
News
Newsfeed creates vehicle to
keep core messaging in front of
key stakeholders. Persistent
two-way communications
approach enables development
of community programming
based on crowd response.
Blog
Original community-only
content adds to desirability of
community participation.
Critical enabler for brands to
deliver fresh content to
community members and
receive immediate feedback,
insights & ideas.

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Crowd Moderation
Moderator
Roles
Moderation
Benefits
In Community Leadership

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How do you keep the crowd
engaged?
Crowdsourcing – Seven Questions

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Crowd Curation
Curating
Ensuring Consistent
Levels of Participation
& Contribution
→ Achievement Frameworks
→ Intrinsic Rewards
→ Extrinsic Rewards
→ Moderator & Expert
Recognition

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Activity Toolkit
Broad & Deep Crowd Activities
Qualitative
Data
Quantitative
Data

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Is crowdsourcing for market
purpose – just about idea
sourcing?
Crowdsourcing – Seven Questions

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Idea Management vs. Crowd Intelligence™

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Where and for what is
crowdsourcing being used?
Crowdsourcing – Seven Questions

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The Future
The Future Of Crowdsourced Innovation
Team
Insights
Culture & Engagement
Competitive
Intelligence
Process Improvement
Talent Sourcing
Business to
Business
Though Leadership Forum
Business Model Innovation
Industry Collaboration
Hub
Product
Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation
Challenge/Contest
Customer Innovation
Platform
Brand
Innovation
Brand Development
Brand Activation
Social
Innovation
Social Good Challenges
Sustainability
Innovation

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How do you find meaning
and prediction from the
crowd?
Crowdsourcing – Seven Questions

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Our Unique Methodology
THE CROWD BRAND AFFINITY GROUPS LEADERS & PROSUMERS
INSIGHTS IDEAS INNOVATION
Iterative distillation of the people &
contributions from the crowd

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How do you maximize the
value of your community?
Crowdsourcing – Seven Questions

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Innovation Capacity
IDEAS
ONE-TIME CAMPAIGN
PERSISTENT COMMUNITY
INNOVATION
INSIGHTS

22. 21Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
The Opportunity

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Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation on
communities
o Openness of external innovation efforts
o Quality of idea repositories
o Ease of locating innovation talent
o Innovation technology investment
o Executive involvement
o Recognition systems
o Reward systems
o Maturity of your innovation process
o Responsiveness to new ideas
Innovation Readiness Scorecard:
o Maturity of your social communities
o Executive involvement
o Defined objectives of social innovation
o Social community expertise
o Social technology investment
o Maturity of your innovation process
o Responsiveness to new ideas
o Quality of idea repositories
o Recognition systems
o Reward systems

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Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation on
communities
o Openness of external innovation efforts
o Quality of idea repositories
o Ease of locating innovation talent
o Innovation technology investment
o Executive involvement
o Recognition systems
o Reward systems
o Maturity of your innovation process
o Responsiveness to new ideas
Innovation Readiness Scorecard:
o Maturity of your social communities
o Executive involvement
o Defined objectives of social innovation
o Social community expertise
o Social technology investment
o Maturity of your innovation process
o Responsiveness to new ideas
o Quality of idea repositories
o Recognition systems
o Reward systems

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Innovation Readiness & Maturity Scorecard
But do you have the
courage?
—
Innovation is risk.
Risk is its own reward.

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