0
The evolution of Crowd Intelligence:
How can your brand tap into it?
—
Shelley Kuipers, Founder & CEO
1
Who We Are
“New market winners will synthesize chaos and order.”
Chaordix [kay-or-dix] is
the global standard in
crowdso...
2
Our Customers & Partners
3
Participation is the new brand.™
4
How do you recruit a crowd?
Crowdsourcing – Seven Questions
5
Recruiting
Recruiting
6
How do you build crowd
participation & engagement?
Crowdsourcing – Seven Questions
7
Onboarding
Onboarding
COMING
SOON
APPLY
NOW
RESERVE
YOUR
SPOT
WELCOME
& WARM-
UP
COMMUNITY,
CHALLENGE,
PROGRAM
LAUNCH
8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Communications
Di...
9
Crowd Moderation
Moderator
Roles
Moderation
Benefits
In Community Leadership
10
How do you keep the crowd
engaged?
Crowdsourcing – Seven Questions
11
Crowd Curation
Curating
Ensuring Consistent
Levels of Participation
& Contribution
→ Achievement Frameworks
→ Intrinsic...
12
Activity Toolkit
Broad & Deep Crowd Activities
Qualitative
Data
Quantitative
Data
13
Is crowdsourcing for market
purpose – just about idea
sourcing?
Crowdsourcing – Seven Questions
14
Idea Management vs. Crowd Intelligence™
15
Where and for what is
crowdsourcing being used?
Crowdsourcing – Seven Questions
16
The Future
The Future Of Crowdsourced Innovation
Team
Insights
Culture & Engagement
Competitive
Intelligence
Process Im...
17
How do you find meaning
and prediction from the
crowd?
Crowdsourcing – Seven Questions
18
Our Unique Methodology
THE CROWD BRAND AFFINITY GROUPS LEADERS & PROSUMERS
INSIGHTS IDEAS INNOVATION
Iterative distilla...
19
How do you maximize the
value of your community?
Crowdsourcing – Seven Questions
20
Innovation Capacity
IDEAS
ONE-TIME CAMPAIGN
PERSISTENT COMMUNITY
INNOVATION
INSIGHTS
21Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
The Opportunity
22
Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation o...
23
Innovation Readiness & Maturity Scorecard
Are you ready?
Innovation Maturity Scorecard:
o Maturity of your innovation o...
24
Innovation Readiness & Maturity Scorecard
But do you have the
courage?
—
Innovation is risk.
Risk is its own reward.
25
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Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap into it?, CSWGlobal14

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Shelley Kuipers - Evolution of Crowd Intelligence - How can your Brand Tap into it?, CSWGlobal14

  1. 1. 0 The evolution of Crowd Intelligence: How can your brand tap into it? — Shelley Kuipers, Founder & CEO
  2. 2. 1 Who We Are “New market winners will synthesize chaos and order.” Chaordix [kay-or-dix] is the global standard in crowdsourced brand and product innovation. – Dee Hock, VISA® credit card founder, and author of the book: One from Many, VISA® and the Rise of the Chaordic Organization
  3. 3. 2 Our Customers & Partners
  4. 4. 3 Participation is the new brand.™
  5. 5. 4 How do you recruit a crowd? Crowdsourcing – Seven Questions
  6. 6. 5 Recruiting Recruiting
  7. 7. 6 How do you build crowd participation & engagement? Crowdsourcing – Seven Questions
  8. 8. 7 Onboarding Onboarding COMING SOON APPLY NOW RESERVE YOUR SPOT WELCOME & WARM- UP COMMUNITY, CHALLENGE, PROGRAM LAUNCH
  9. 9. 8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Communications Diverse communication channels critical to community engagement, quality contributions Trivia Wildly popular amongst participants, this lightweight channel not only builds community engagement and drives participation, but is a quick route to quantitative data on core and secondary areas of community focus. Email/SMS Engagement efforts extend beyond community walls. Participants (and prospective participants) get branded awareness-building material in advance of community launch. And regular touch during the life of a community - to trigger ongoing participation. News Newsfeed creates vehicle to keep core messaging in front of key stakeholders. Persistent two-way communications approach enables development of community programming based on crowd response. Blog Original community-only content adds to desirability of community participation. Critical enabler for brands to deliver fresh content to community members and receive immediate feedback, insights & ideas.
  10. 10. 9 Crowd Moderation Moderator Roles Moderation Benefits In Community Leadership
  11. 11. 10 How do you keep the crowd engaged? Crowdsourcing – Seven Questions
  12. 12. 11 Crowd Curation Curating Ensuring Consistent Levels of Participation & Contribution → Achievement Frameworks → Intrinsic Rewards → Extrinsic Rewards → Moderator & Expert Recognition
  13. 13. 12 Activity Toolkit Broad & Deep Crowd Activities Qualitative Data Quantitative Data
  14. 14. 13 Is crowdsourcing for market purpose – just about idea sourcing? Crowdsourcing – Seven Questions
  15. 15. 14 Idea Management vs. Crowd Intelligence™
  16. 16. 15 Where and for what is crowdsourcing being used? Crowdsourcing – Seven Questions
  17. 17. 16 The Future The Future Of Crowdsourced Innovation Team Insights Culture & Engagement Competitive Intelligence Process Improvement Talent Sourcing Business to Business Though Leadership Forum Business Model Innovation Industry Collaboration Hub Product Innovation Customer Insight Forum Employee Innovation Lab Innovation Challenge/Contest Customer Innovation Platform Brand Innovation Brand Development Brand Activation Social Innovation Social Good Challenges Sustainability Innovation
  18. 18. 17 How do you find meaning and prediction from the crowd? Crowdsourcing – Seven Questions
  19. 19. 18 Our Unique Methodology THE CROWD BRAND AFFINITY GROUPS LEADERS & PROSUMERS INSIGHTS IDEAS INNOVATION Iterative distillation of the people & contributions from the crowd
  20. 20. 19 How do you maximize the value of your community? Crowdsourcing – Seven Questions
  21. 21. 20 Innovation Capacity IDEAS ONE-TIME CAMPAIGN PERSISTENT COMMUNITY INNOVATION INSIGHTS
  22. 22. 21Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. The Opportunity
  23. 23. 22 Innovation Readiness & Maturity Scorecard Are you ready? Innovation Maturity Scorecard: o Maturity of your innovation on communities o Openness of external innovation efforts o Quality of idea repositories o Ease of locating innovation talent o Innovation technology investment o Executive involvement o Recognition systems o Reward systems o Maturity of your innovation process o Responsiveness to new ideas Innovation Readiness Scorecard: o Maturity of your social communities o Executive involvement o Defined objectives of social innovation o Social community expertise o Social technology investment o Maturity of your innovation process o Responsiveness to new ideas o Quality of idea repositories o Recognition systems o Reward systems
  24. 24. 23 Innovation Readiness & Maturity Scorecard Are you ready? Innovation Maturity Scorecard: o Maturity of your innovation on communities o Openness of external innovation efforts o Quality of idea repositories o Ease of locating innovation talent o Innovation technology investment o Executive involvement o Recognition systems o Reward systems o Maturity of your innovation process o Responsiveness to new ideas Innovation Readiness Scorecard: o Maturity of your social communities o Executive involvement o Defined objectives of social innovation o Social community expertise o Social technology investment o Maturity of your innovation process o Responsiveness to new ideas o Quality of idea repositories o Recognition systems o Reward systems
  25. 25. 24 Innovation Readiness & Maturity Scorecard But do you have the courage? — Innovation is risk. Risk is its own reward.
  26. 26. 25

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