Curating a Crowd for Market Insight, Brand Development, & Innovation

835
-1

Published on

Presented at the Crowdsourcing Week London Summit, October 3, 2013. By Shelley Kuipers of Chaordix. For more information, visit http://crowdsourcingweek.com.

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
835
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Curating a Crowd for Market Insight, Brand Development, & Innovation

  1. 1. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Confidential  –  Chaordix.  Do  not  distribute  without  wri6en  Chaordix  consent.   Curating  a  Crowd  for  Market  Insight,   Brand  Development  and  Innovation — Shelley  Kuipers,  Founder  &  CEO
  2. 2. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Our  Experience “New  market  winners  will  synthesize  chaos  and  order.” Chaordix  [kay-­‐‑or-­‐‑dix]   is  the  global  standard   in  crowdsourced   market  intelligence. –  Dee  Hock,  VISA®  credit  card  founder,  and  author  of  the  book: One  from  Many,  VISA®  and  the  Rise  of  the  Chaordic  Organization
  3. 3. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Beyond  Idea  Contests:  Iterative  Distillation  of   People  &  Insights  from  the  Crowd THE  CROWD   BRAND  &  IDEA  GROUPS LEADERS  &  PROSUMERS Beyond  Idea  Contests FACEBOOK  FANS BRAND  LOYALTY  GROUPS EMPLOYEE  EXPERTS  &  BRAND   PROSUMERS  CO-­‐CREATION E.G.
  4. 4. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Use  Cases Team   Insights Social   Innovation Product   Innovation Brand   Activation Global  Adoption  of  Crowdsourcing     Rapidly  Expanding
  5. 5. 5Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Case  Study:  Product  Innovation A  targeted  community  of  high-­‐‑value  Omni  customers  providing   actionable,  scalable  insights  for  product  innovation   PRODUCT   INNOVATION  
  6. 6. 6Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Case  Study:  Brand  Activation A  large,  passionate  group  of  brand  loyalists  engaged  and   activated  in  pursuit  of  market  share  expansion BRAND   ACTIVATION  
  7. 7. 7Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Case  Study:  Team  Insights A  broad  cross-­‐‑section  of  KPMG  UK  employees  providing   insights  on  the  future  of  their  business  and  culture TEAM   INSIGHTS  
  8. 8. 8Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. Case  Study:  Social  Innovation A  diverse,  global  group  of  college  students  crafting  innovative   technological  solutions  to  combat  modern  human  slavery  across   the  developing  world SOCIAL   INNOVATION  
  9. 9. 9Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. The  Future  of  Crowdsourcing The  Future  of  Crowdsourcing: → Predictive  market  insights → De-­‐‑risked  product  introduction  path → Engage  hard-­‐‑to-­‐‑reach  influencers,  taste-­‐‑makers  in   innovation → Reach  emerging  markets  with  scalable,  multilingual,   mobile  research  process → Enterprise  integration  with  PLM  &  back  office → Increased  customer  and  employee  loyalty  and  retention   through  brand  participation    …
  10. 10. 10Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent. 10 Participation  is  the  new  brand.™
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×