Arnaud Burgot's #CSWEurope15 Presentation - Multinationals and Crowdfunding

1. Arnaud Burgot – CEO Ulule.com – arnaud@ulule.com
@aburgot - @ulule
Multinationals Entering
the Crowdfunding
Ecosystem

2. 11January 2014 – Partnership Ulule x BNP Paribas

3. 1
Reward-based crowdfunding = digitalization of love
money collection
1Back to basics

4. 1
Digital does not change things, but way of doing
things
1Back to basics

5. 1
In case of love money collection, its changed it so
much that the “thing” became much more usefull and
powerfull
(Same goes with carsharing)
1Back to basics

6. 1
Have you ever seen (in theory or in practice) an
incompatibility between love money and bank
financing?
1Back to basics

7. 1
Most reward-based crowdfunding projects have
never been fundable by a debt
(Prior or after 2007 financial crisis...)
1Back to basics

8. 1
Most reward-based crowdfunding projects have
never been fundable by a debt
(Prior or after 2007 financial crisis...)
1Back to basics

9. 1
But some of them could need in the future or
immediately to have an additionnal funding from a
bank
1Back to basics

10. 1
But some of them could need in the future or
immediately to have an additionnal funding from a
bank
1Back to basics

11. 1
« Make Good Things Happen »
Help creative, innovative or charity projects come to
life – maybe some partners can help !
1Our mission

12. 11September 2012 – Gruender Garage competition on Indiegogo

13. 11April 2013 – Vodafone fondation awards 600k$ prizes on Indiegogo

14. 11April 2015 – BNPP Fortis Foundation & Ulule partnership

15. 1
• Benefit for project creators?
- Booster from a partner (cash / visibility)
- Label effect
• Benefit for the company?
- Select projects that matters to people (bottom-up vs top-down)
- Engagement vs communication
Building a connection and engaging with people via a crowdfunding
campaign is a much more compelling proposition than simply writing a
cheque
1Give more impact to CSR / Foundation activities

16. 11July 2014 – Facebook buys out Occulus Rift for 2bn$

17. 1
Not really…but shows:
- Power of « crowd validation »
- Crowdfunding as an economic intelligence tool
1Entering the crowdfunding ecosystem?

18. 11September 2014 – FES Watch on Makuake

19. 11May 2015 – First Flight by Sony

20. 11First Flight by Sony – FES E-Ink Watch

21. 11June 2015 – NeoRetro by Orange on Ulule

22. 1
# Live test
# Crowdsourcing
# Engagement
# Communication
« Not just for but with the public… »
1Is it about money?

23. 1
One project's backer isn't another project's loss. Each project
is not only promoting itself, but the crowdfunding platform
ecosystem as a whole
(and by the way multinationals are often not the most
successful project creators ;)
1Good or bad for small projects?

24. 11Good or bad for small projects?

25. 1
Crowdfunding is a tool open to anyone who has a project.
Big or small.
Even some “indie” project creators come with already financed
projects, to benefit from #engagement #communication #test
#crowdsourcing
(and maybe also to cut intermediaries…)
1Contrary to philosophy?

28. 11December 2014 – Hello Bank launches Hello Play (Fr & It)

29. 1
Create something new together : music
crowdsponsoring
Working together participates in creating new things
1Beyond the opposition

30. 1
# Test – iterate – test – iterate – test… and maybe
innovate even if some people might not understand!
1Beyond the opposition

31. 1
• Crowdfunding as the teleshopping of the 21st century…?
• Becoming a marketing platform instead of a
financing/launching platform…?
1Risks?

32. 1
Biggest risk is for reward-based crowdfunding to remain too
small to really matter and play its role
To get bigger, we need everyone energy, and particularly from
the big players!
And anyway : the crowd remains the judge!
1Yes but…

33. 11
Next possible steps?

34. 11
All these were examples of multinationals entering
a crowdfunding ecosystem

35. 11
What if crowdfunding entered a multinational
company ecosystem?

36. 11

37. Make Good Things Happen!
www.ulule.com