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MASS PARTICIPATION: NEED OF THE HOUR
ANDY RIDLEY, CEO EARTH HOUR
9 April 2014
162162
MORE THAN 7000 CITIESMORE THAN 7000 CITIES
ACROSS
ALL CONTINENTS
COUNTRIES
181822
Singapore
Mass Participation - Australia
181822
India
Indonesia
India
Indonesia
181822Malaysia
181822 UAE Russia
181822
Africa
181822
Latin America
GLOBAL MEDIA SUPPORTGLOBAL MEDIA SUPPORT ACROSS ASIA PACIFIC,ACROSS ASIA PACIFIC,
EUROPE, MID. EAST, AFRICA, S. & N. AMERI...
EARTH HOUR BLUE:
CROWDFUNDING AND CROWDSOURCING PLATFORM
We Love Cities Save the Reef Shark Savers
CROWDSOURCING 2014
20+ CROWDFUNDING PROJECTS IN 2014
UNIQUE CHALLENGES FOR EARTH HOUR BLUE
• Charities Commission of Singapore wanted Earth
Hour Global to have a high level of...
PARTNERING WITH CROWDONOMIC
• Crowdonomic was chosen after analysing
multiple global crowdfunding platforms
• The unique m...
CROWDFUNDING INSIGHTS
Duration Feb 13 – April 01
•Donors came from 56 countries showing the true possibility of borderless...
NEXT STEPS FOR EARTH HOUR BLUE
• Complete first batch of projects and ensure that the remittance to project creators are
f...
WORKING WITH WWF NETWORK
•Work with GMI team and other donor countries
to increase donations/crowdfunding for EH
projects....
Andy Ridley - Mass Participation is the Need of the Hour, CSWGlobal14
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Andy Ridley - Mass Participation is the Need of the Hour, CSWGlobal14

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  • Transcript of "Andy Ridley - Mass Participation is the Need of the Hour, CSWGlobal14"

    1. 1. MASS PARTICIPATION: NEED OF THE HOUR ANDY RIDLEY, CEO EARTH HOUR 9 April 2014
    2. 2. 162162 MORE THAN 7000 CITIESMORE THAN 7000 CITIES ACROSS ALL CONTINENTS COUNTRIES
    3. 3. 181822 Singapore Mass Participation - Australia
    4. 4. 181822 India Indonesia India Indonesia
    5. 5. 181822Malaysia
    6. 6. 181822 UAE Russia
    7. 7. 181822 Africa
    8. 8. 181822 Latin America
    9. 9. GLOBAL MEDIA SUPPORTGLOBAL MEDIA SUPPORT ACROSS ASIA PACIFIC,ACROSS ASIA PACIFIC, EUROPE, MID. EAST, AFRICA, S. & N. AMERICAEUROPE, MID. EAST, AFRICA, S. & N. AMERICA
    10. 10. EARTH HOUR BLUE: CROWDFUNDING AND CROWDSOURCING PLATFORM
    11. 11. We Love Cities Save the Reef Shark Savers CROWDSOURCING 2014
    12. 12. 20+ CROWDFUNDING PROJECTS IN 2014
    13. 13. UNIQUE CHALLENGES FOR EARTH HOUR BLUE • Charities Commission of Singapore wanted Earth Hour Global to have a high level of accountability for each project • Charity fundraising permits in Singapore are time bound (3- 6 months) • A white-label solution was required that emphasised Earth Hour’s strong brand and ensured a consistent look and feel • Resources and insights into crowdfunding campaigns we delivered in house and with the help of key strategic partners • It was the first monetary ask to, and by, the Earth Hour community
    14. 14. PARTNERING WITH CROWDONOMIC • Crowdonomic was chosen after analysing multiple global crowdfunding platforms • The unique mix of Crowdonomic’s strength in the Asian crowdfunding market, and their location in Singapore, helped Earth Hour manage crowdfunding campaigns • Provided a fully customizable white-labeled solution that complimented the Earth Hour brand look and feel
    15. 15. CROWDFUNDING INSIGHTS Duration Feb 13 – April 01 •Donors came from 56 countries showing the true possibility of borderless fundraising using Earth Hour Blue •As a charity with a vision to offer open sourced crowdfunding, a vetting process must be developed to ensure donor accountability •Identified differences in motivation to donate, between traditional charity donors and crowdfunding backers •Conflict and hierarchy between messaging and pro bono space – crowdfunding messaging versus Earth Hour event messaging •Better language support, local payment gateways and better integration with WWF and non WWF websites to ensure offshoot versions of the platform is promoting the same campaign
    16. 16. NEXT STEPS FOR EARTH HOUR BLUE • Complete first batch of projects and ensure that the remittance to project creators are finalised • Ensure that project updates are constant and relevant • Renew fundraising permits and refine the project submission criteria • Commence the second batch of projects
    17. 17. WORKING WITH WWF NETWORK •Work with GMI team and other donor countries to increase donations/crowdfunding for EH projects. •Build data in modules so every WWF office can view real time visualisations.
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