Nicola Castelnuovo - Crowdfunding Evolution in Asia

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Presented at Crowdsourcing Week Global 2014 by Nicola Castelnuovo, Co-founder and CCO of Crowdonomic. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Nicola Castelnuovo - Crowdfunding Evolution in Asia

  1. 1. CROWDFUNDING IN ASIA 1 CROWDONOMIC
  2. 2. 2 CrowdFunding in Asia : Billion dollar market opportunity, triple digit growth SE. Asia: $10 Billion (China $60 bn) Intermediate Market Size 400 % value growth (’11 to ‘13) Current Trajectory World Bank and Crowdonomic internal estimations
  3. 3. 3 Crowdfunding: The Asia Model The Evolution…The Origin… 1 Progression Linear Disruptive Business Model2 Market Place B2C - B2B Crowd Companies Donation Rewards Equity Growth3 Vertical Separation Systematic Approach Donation Rewards Equity P2P Real Estate The Pain4 Indies Entrepreneurs Business Ecosystem
  4. 4. 4 The Asia Model: Key Drivers INNOVATION ENGAGEMENT&
  5. 5. The Asian Model – “Virtual Incubator” 5 Themes Business CaseConcepts Seed financing ResourcingPrototypingCommercialGrowth Open Innovation Crowdsource Ideas and Solutions Reward CF Crowdsource Funds and Feedback Cloud Needs Crowdsource Talents and Resources Venture Finance Equity and Debt Crowdfunding “Virtual Incubator” For… Telco’s High Tech Consumer Goods Media Services Financial Institutions Charity Automotive ….
  6. 6. The Asian Model: Enterprise are Key Players 6 Challenges • Rapidly changing consumer trends • And evolving technologies • Growing pains … continue to innovate Assets • Communities for engagement • Participation / sharing behavior • Trusted brand equity and marketing power Activate through Crowd-solutions
  7. 7. Crowd-powered Solutions 7 New Trend: Crowd-solutions to Connect the Entire Innovation Ecosystem Start-ups / SMEs / Fast Growing Companies Idea  Concept  Business Case  Seed  Prototype  Commercial  Growth CorporateVC FundsUniversity Research Labs Accelerators & Incubators Financial Institutions
  8. 8. The Asia Model: Key Players Benefits 8
  9. 9. 9 The Asia Model: Innovation Case Study STARHUB Initiative: CROWDTIVATE Needs: • Open Innovation – Ideas and Talents • Early radar system – Tech Stars • Brand – Patron of Entrepreneurship Offerings : • Business incubation - Mentorship • Regional outreach programs • Exclusive perks for select projects Deliverable: • Crowdfunding Enterprise solution customized to branding requirement • Crowdsourcing/Crowdfunding Services and Expertise
  10. 10. 10 The Asia Model: Engagement Case Study WWF EARTH HOUR Initiative: EARH HOUR BLUE Needs: • Go beyond the Hour • Community Engagement • Convert “Likes” into “Actions” Offering • First charity in Singapore to set up a crowdfunding platform • Global platform for conservation projects • Multiple engagement points to followers Deliverable: • Customized Crowdfunding platform • Crowdfunding/Crowdsourcing Services & Expertise
  11. 11. What next? Equity Crowdfunding 11 Our View More than a Market Place Financial Tech Business KYC / AML are a “Must” For Start-ups but not only Different dynamics & approach Right Skills and Experience Transparent Governance and Compliance, Right Partners, Product mix -> Venture Finance
  12. 12. The Singapore Story: Crowdonomic Vision 12 An Holistic Approach to Address the Need of the Ecosystem Crowdfunding (Equity – Debt) Venture Finance (Grants, Venture Loans) Information Services (Company Profiles, B2B Communication, Overseas Connection, Mentor Connection) Crowdsourcing (Access to know- how and resources, Collaboration, Talent Connection) Primary Share Issue Secondary Share Sale
  13. 13. 13 Contact Nicola Castelnuovo nicola.castelnuovo@crowdonomic.com +65 90056541 @castelsinga
  14. 14. The End 14

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