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 Introduzione al Motivational Design (Gamify your soul Leo Sorge)
 

Introduzione al Motivational Design (Gamify your soul Leo Sorge)

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Cos’è la gamificazione? Cosa intendiamo con questo termine? Cosa NON è la gamificazione (ma noi pensiamo lo sia)? Cosa rientra nel più ampio quadro del behavior management e del motivational ...

Cos’è la gamificazione? Cosa intendiamo con questo termine? Cosa NON è la gamificazione (ma noi pensiamo lo sia)? Cosa rientra nel più ampio quadro del behavior management e del motivational design?
In questa presentazione viene tratteggiato un quadro generale nell’ambito delle reti sociali anche crowd-based, spiegando il rapporto tra gamificazione e big data e la conseguente trasformazione del ciclo di creazione del valore.

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     Introduzione al Motivational Design (Gamify your soul Leo Sorge) Introduzione al Motivational Design (Gamify your soul Leo Sorge) Presentation Transcript

    • Gamify your Soul The first italian event dedicated to Motivational Design LUISS University, Rome, Oct 19, 2013 @leosorge
    • Disclaimer This version has been slightly edited... ...for clarification, after a few comments during and after my speech @CrowdFuture 2013
    • This Speech What Gamification is/not Call it Motivational Design Implement it in your sw app Who I am; what I am talking about; what our speakers will say later @leosorge
    • But first... Me Who I am; what I am talking about; what our speakers will say later @leosorge
    • Who Am I it.linkedin.com/pub/leo-sorge/1/251/a95/ http://www.slideshare.net/Leosorge @leosorge
    • What I Do 1/3 http://www.gamification.org @leosorge
    • What I Do 2/3 http://www.slideshare.net/Leosorge/the-thrones-of-game 23k views on Slideshare @leosorge
    • What I Do 3/3 https://plus.google. com/u/0/111810555806319874345/posts @leosorge
    • What is/isn’t What is Gamification? What is it Not? Motivational Design @leosorge
    • What is Gamification? 1/2 Using techniques to serve a business goal leveraging on intrinsic motivations One out of many other definitions @leosorge
    • What is Gamification? 2/2 Motivational design and behavior change/mgt applied to rich data sets of game players Video games have been the first software capable of collecting real-time user data
    • Gamification Fakes What Motivational Design is/is not about? Many media, experts, and gurus, are wrong about what Gamification is @leosorge
    • Gamification Fake /1 Any metric gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
    • Gamification Fake /2 Any PBL gamifies Sometimes. But they DO NOT make neither Motivational Design NOR Behavior M/C @leosorge
    • Gamification Fake /3 Is Gamification the next big thing? No. It is a new layer that can take the best out of the same ol’ idea of software @leosorge
    • Not Gamification… Let’s call it MoDes Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
    • Gamification Fake /4 Is MoDes brand new? No. It existed in a qualitative version @leosorge
    • The Loyalty programs A Qualitative Approach Theory-based, few unstructured data, static view, long feedback time @leosorge
    • Social-based programs A Quantitative Approach BigData-based, great analytics, real-time feedback @leosorge
    • Data-Based Approach ● ● ● ● rich data sets/big data connected people (social/phones) real time feedback short tuning loops Videogames provided consistent, rich data sets as first digital platform @leosorge
    • The Media Pattern Game Gamification Serious Gaming Serious business Wrong etimology @leosorge
    • The Correct Pattern IMHO ● Qualitative analysis > Qualitative Motivational Design ● Rich data sets > Gamification ● Big Data > Quantitative Motivational Design Correct history @leosorge
    • What I won’t Tell you A full theory of Motivational Design MoDes, Gamification, Behavior change, Behavior management @leosorge
    • How to implement MoDes? A new software layer @leosorge
    • Why a new sw layer? [7] MoDe requires a new sw layer There is the need for new solutions @leosorge
    • The Problem Software is Boring It lowers dopamine levels (i.e. attention, motivation) @leosorge
    • The Need Motivate through Software Corporate sw, productivity sw, training sw @leosorge
    • The Solution Motivational software Design Also called Gamification (Why? We’ll see) @leosorge
    • Software structure UI Vs. Backend Infinite clients There is the need for new solutions @leosorge
    • The Architecture/Structure All-device UIs plus agile backend Two-level multi-sources projects @leosorge
    • The Architecture / Solution Gamified UI plus API provisioning Focus on your user interface since the beginning @leosorge
    • Analysts confirm it http://www.01net.it/strategia-per-il-2014-ecco-i-diecicomandamenti-di-gartner/0,1254,0_ART_155955,00.htm Google Translate-ready post: http://t.co/SKBO37PuxX @leosorge
    • ● The rest of Today Towards Our Experts Our expertise areas @leosorge
    • Strange Loops Crowdfunding, Motivational Design and big data Douglas R. Hofstadter’s Gödel, Escher, Bach @leosorge
    • Today’s Environment Crowdfunding is intrinsically Motivating Crowdfunding platforms are intrinsically gamified @leosorge
    • Closing The Circle More dopamine pushed by Motivational Design and gamifies your soul LUISS University, Rome, Oct 19, 2013 @leosorge
    • Today’s Agenda /1 1) 2) 3) 4) MoDes inside Crowdfunding MoDes & socialmedia development MoDes inside social media analysis The Psychology of MoDes Our expertise areas @leosorge
    • Today’s Agenda /2 1) 2) 3) 4) Claudio Bedino, Starteed Federico Pacilli, BaasBox Marcello Mari, GlobalWebIndex Marco Strano, Icaa Our experts by name @leosorge
    • The Italian Job Any Questions? Italians never ask in conference @leosorge
    • The End Thank You! (Launch video clips)
    • More MoDes A reshuffled and enriched version of this presentation, and more, is free on my Slideshare page http://www.slideshare.net/Leosorge