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Crowdfunding e Motivational Design (Claudio Bedino)
 

Crowdfunding e Motivational Design (Claudio Bedino)

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Il crowdfunding fa appello alle motivazioni interiori delle persone, quindi è un approccio inerentemente gamificato. ...

Il crowdfunding fa appello alle motivazioni interiori delle persone, quindi è un approccio inerentemente gamificato.
Svilupparlo on-line richiede particolari attenzioni sulla piattaforma.
Come tutte le app mobile o web di tipo complesso, il successo dipende anche dalla formazione per inserzionisti e visitatori: le spiegazioni devono essere fruibili e rigorose ma sintetiche ed accattivanti, e la gamificazione della formazione offre validi approcci anche per questo.
Queste attenzioni diventano particolarmente importanti per chi, come Starteed, sviluppa -oltre al proprio sito- un completo servizio di Api providing per chi voglia realizzare la propria soluzione di crowdfunding.

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    Crowdfunding e Motivational Design (Claudio Bedino) Crowdfunding e Motivational Design (Claudio Bedino) Presentation Transcript

    • © crowdfuture2013 - claudio bedino - starteed
    • starteed more than crowdfunding crowdfuture2013 - claudio bedino - starteed
    • CROWDFUNDING crowdfuture2013 - claudio bedino - starteed
    • crowdfuture2013 - claudio bedino - starteed
    • REFERRAL PROGRAM invite your friends crowdfuture2013 - claudio bedino - starteed
    • GLOBALparticipation SCORE gamify your crowdfuture2013 - claudio bedino - starteed
    • © crowdfuture2013 - claudio bedino - starteed
    • INFLUENCE earn money with your work crowdfuture2013 - claudio bedino - starteed
    • What’s Influence? Influence is the real-time measure of all activities completed by a supporter to make a project succeed. In exchange of those activities, Supporters are rewarded with a credit in money in the form of a share on sales revenue! crowdfuture2013 - claudio bedino - starteed
    • How is calculated? The Personal Influence is determined on the basis of several variables including: • • • • • • donation amount for the fundraising campaign the quality of comments on the project social and email sharing vote to the project participation in surveys referral of other users who make a donation to the project • purchases amount • referral of new customers crowdfuture2013 - claudio bedino - starteed
    • CROWDEDUCATION crowdfuture2013 - claudio bedino - starteed
    • crowdfuture2013 - claudio bedino - starteed
    • crowdfuture2013 - claudio bedino - starteed
    • GAMIFY TO SIMPLIFY crowdfuture2013 - claudio bedino - starteed
    • INVESTOR EDUCATION PLATFORM TRAINING crowdfuture2013 - claudio bedino - starteed
    • crowdfuture2013 - claudio bedino - starteed
    • crowdfuture2013 - claudio bedino - starteed
    • claudio.bedino@starteed.com @claudiobedino