Crowdfunding e Motivational Design (Claudio Bedino)

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Il crowdfunding fa appello alle motivazioni interiori delle persone, quindi è un approccio inerentemente gamificato.
Svilupparlo on-line richiede particolari attenzioni sulla piattaforma.
Come tutte le app mobile o web di tipo complesso, il successo dipende anche dalla formazione per inserzionisti e visitatori: le spiegazioni devono essere fruibili e rigorose ma sintetiche ed accattivanti, e la gamificazione della formazione offre validi approcci anche per questo.
Queste attenzioni diventano particolarmente importanti per chi, come Starteed, sviluppa -oltre al proprio sito- un completo servizio di Api providing per chi voglia realizzare la propria soluzione di crowdfunding.

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Crowdfunding e Motivational Design (Claudio Bedino)

  1. 1. © crowdfuture2013 - claudio bedino - starteed
  2. 2. starteed more than crowdfunding crowdfuture2013 - claudio bedino - starteed
  3. 3. CROWDFUNDING crowdfuture2013 - claudio bedino - starteed
  4. 4. crowdfuture2013 - claudio bedino - starteed
  5. 5. REFERRAL PROGRAM invite your friends crowdfuture2013 - claudio bedino - starteed
  6. 6. GLOBALparticipation SCORE gamify your crowdfuture2013 - claudio bedino - starteed
  7. 7. © crowdfuture2013 - claudio bedino - starteed
  8. 8. INFLUENCE earn money with your work crowdfuture2013 - claudio bedino - starteed
  9. 9. What’s Influence? Influence is the real-time measure of all activities completed by a supporter to make a project succeed. In exchange of those activities, Supporters are rewarded with a credit in money in the form of a share on sales revenue! crowdfuture2013 - claudio bedino - starteed
  10. 10. How is calculated? The Personal Influence is determined on the basis of several variables including: • • • • • • donation amount for the fundraising campaign the quality of comments on the project social and email sharing vote to the project participation in surveys referral of other users who make a donation to the project • purchases amount • referral of new customers crowdfuture2013 - claudio bedino - starteed
  11. 11. CROWDEDUCATION crowdfuture2013 - claudio bedino - starteed
  12. 12. crowdfuture2013 - claudio bedino - starteed
  13. 13. crowdfuture2013 - claudio bedino - starteed
  14. 14. GAMIFY TO SIMPLIFY crowdfuture2013 - claudio bedino - starteed
  15. 15. INVESTOR EDUCATION PLATFORM TRAINING crowdfuture2013 - claudio bedino - starteed
  16. 16. crowdfuture2013 - claudio bedino - starteed
  17. 17. crowdfuture2013 - claudio bedino - starteed
  18. 18. claudio.bedino@starteed.com @claudiobedino

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