Sharon Chiarella, Amazon Slideshow

Trends  More Workers from More Countries  Broader Requester adoption – Business Critical Applications • Data Management/Cleansing • User generated content management • Twitter/Blog Sentiment Ratings • Translation  More Sophisticated Workflows © 2009 Amazon.com, Inc. or its Affiliates.

Managing User Generated Product Reviews  Problem: – Not all product reviews help customers make a purchase decision • Some customer product reviews are inappropriate or offensive • Some are SPAM “I love these boots! I want them so badly. I tried them on in the store and I love them” © 2009 Amazon.com, Inc. or its Affiliates.

Multi-step Work Flow User enters HIT: HIT: HIT : HIT: well Allow blog post Spam? Explicit? Relevant? written? Post Yes Yes No HIT: Correct Do not Post Grammar/Spelling © 2009 Amazon.com, Inc. or its Affiliates.

Sharon Chiarella, Amazon Slideshow

by CrowdFlower on Jan 27, 2010

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Sharon Chiarella, Amazon Slideshow — Presentation Transcript

http://blog.crowdflower.com	39
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