The Social Graf: Crowd Factory Aims to Scale Social Ads

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One of the more difficult parts of social media advertising is achieving scale, especially with "earned" media, meaning, when your message goes viral and the consumer does your advertising for you. One company that's addressing the scale issue is Crowd Factory, a San Francisco-based startup that raised $6.5 million in equity financing in a round led by Storm Ventures back in January of this year.

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