Speed Marketing: Brands Can Create Custom Sites, Pages (No IT Required)

367
-1

Published on

http://crowdfactory.com, Marketers gain a little freedom from IT departments on Monday. Crowd Factory built out functions in its social-marketing suite allowing brands to create custom microsites and Facebook-based landing page for group deal campaigns and other social-marketing programs.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Speed Marketing: Brands Can Create Custom Sites, Pages (No IT Required)

  1. 1. Publications Events Awards Classifieds Research Communities Sign In | Register Now HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT ADVANCED SEARCHHom > Online Media Daily > Monday, May 16, 2011 eSpeed Marketing: Brands Can Create Custom Sites, Pages (NoIT Required)by Laurie Sullivan, 19 minutes ago Article ▼ Comments ▼ Be the first to recom end this m article. Like Sign Up to see what your friends like. SHARE AUTHORS TOOLS » Laurie Sullivan » Mark W alsh PRINT SUBSCRIBE » Gavin OMalley COMMENT RSS » W Davis endy » Les Luchter » Joe Mandese RELA ARTICLES TED » Contact EditorialMarketers gain a little freedom from IT departments on Monday. 1. Starbucks Dom inates Web Brand PopularityCrowd Factory built out functions in its social-marketing suite 2. Malt-O-Meal Cam paign Bags Theallowing brands to create custom microsites and Facebook-based Box ARCHIVESlanding page for group deal campaigns and other social-marketing 3. Cannibalization Am IPad ong » May 2011programs. Buyers Down 50% 4. Kraft Polly-O, String Cheeses » April 2011 Offer T wisted Fun » March 2011In a few clicks, marketers can generate custom landing pages for » February 2011 5. Will Yahoo Falter After Lack Ofcampaigns and integrate them across multiple points. The platforms Im ediate Disclosure? m » January 2011tools support the creation of flash deals or group offers, providing » Decem 2010 ber TAGS: Brand Marketing, Socialcontrol of the campaign design and the ability to track visitors and Media, Search » All Archivessocial interactions.Landing page creation typically requires help from IT professionals, MOST READbut too often marketing projects get tagged on to the tail end of 1. Whispers About Privacy Becom elong project lists. This do-it-yourself approach lets marketers create Em barrassingly Publichosted Web landing pages or Facebook tabs using a wizard interface 2. Buddy Media Ups Social Mediathat guides them through text, image and other information entry. Investm Acquires Spinback ent,Once a few details are complete, publishing Web-based landing pages 3. Senators Grill Phone Com pany CEOs About Mergeror Facebook tabs requires a click of a button. 4. 7% of Mobile Users Checking-in, More On Sm artphonesThis function is the latest in Crowd Factorys "codeless campaign" 5. Social Media Helps Keep Americanstrategy to give marketers more choices without getting IT involved. Idol KingThe tools also provide insight into the direct connection between 6. What Som Statistics Wont T e ellsocial activities and conversions. Crowd Factory also recently You About T witterintroduced Social Offer which allows companies to develop and , 7. Six Actions The Video Ecosystem Needs T T Now T Double Video o ake olaunch their own group deals and promotions. Marketing Spend By 2014 8. Googles Chrom TV Ads Ring With e"Its really about speed," said Sanjay Dholakia, Crowd Factory CEO. Consum ers"As a marketer we need to move at the speed of marketing as , 9. AlphabirdAcquires PlaceVine,opposed to the speed of IT ." Launches Video Ad PlatformFor YouT ube 10. R/GANam U.S. DigitalAOR For edThats not a dig on IT but the group responsible for keeping , LOreal Luxurycomputers, networks and the Internet connections up and runningfield requests companywide. Marketers need to run campaigns thatsometimes have a lifespan between one and two weeks. By the time a ticket gets filed and theproject rolls into the queue, the window shuts.Marketers at large companies such as Microsoft, Sony Music, HBO, Universal Music Group, McAfee,Mitsubishi Motors, American Red Cross, VEVO and Billboard need to maintain a much greater level ofcontrol and speed for campaigns, especially when building out social campaigns that occur in real converted by Web2PDFConvert.com

×