Social for Acquisition Marketers: Turning the Funnel Into an Accordion

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With social, the funnel can now be an accordion. Many companies such as the one I work for, Crowd Factory, are providing marketers with tools to enhance their digital campaigns with a social boost. By tacking on social sharing in-line with user flow, marketers have an entirely new way to drive traffic, in particular high quality traffic. For who is more likely to be your best potential customer than your actual customers’ friends?

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