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In the social marketing world - a nascent world at the moment, Crowd Factory is setting the standard for now. That includes aspects around gamification (in the form of contests etc), video sharing, ...

In the social marketing world - a nascent world at the moment, Crowd Factory is setting the standard for now. That includes aspects around gamification (in the form of contests etc), video sharing, campaigns tied to external social networks like Twitter and Facebook, brand monitoring (which the Social Marketing Cloud a.k.a. Radian6 has); and could include more advanced features like influencer identification and marketing; and Facebook campaign analytics.