• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Pop.to might be just what I was looking for
 

Pop.to might be just what I was looking for

on

  • 553 views

http://crowdfactory.com, Measurement and Engagement are two of the big must-do's of social media. The ...

http://crowdfactory.com, Measurement and Engagement are two of the big must-do's of social media. The
problems are, one, engagement and measurement are generally two separate efforts and,
two, everyone has a different goal in measurement. To do the job right, you have to figure
out what you want to measure first and hope it is the right thing to measure. Once you
begin the engagement though, what your audience is interested in may completely
change what you want to measure -- and hamper engagement in the process.

Statistics

Views

Total Views
553
Views on SlideShare
548
Embed Views
5

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 5

http://blog.crowdfactory.com 3
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Pop.to might be just what I was looking for Pop.to might be just what I was looking for Document Transcript

    • State of the Media A man with a new idea is a crank until the idea succeeds -- Mark TwainHome Archives Profile Subscribe « Restoration of traditional media | Main | Is Twitter worth the attention? » Subscribe to this blogs feed March 16, 2010 Twitter Updates Pop.to might be just what I was looking for follow me on Twitter I joined a beta program recently for a product called Pop.to from Crowd Factory. I found  it, in all places, on a Facebook -- and and I NEVER click on Facebook ads, but this piqued my interest. Categories Measurement and Engagement are two of the big must-dos of social media.  The  problems are, one, engagement and measurement are generally two separate efforts and, Basic Mass Back at ya two, everyone has a different goal in measurement.  To do the job right, you have to figure  Communication out what you want to measure first and hope it is the right thing to measure.  Once you  Theory Current Affairs begin the engagement though, what your audience is interested in may completely Doing Good PR Good Business Good writing Just change what you want to measure -- and hamper engagement in the process. Looking generally annoyed Ive always thought that there could be a way to engage and listen to your audience, so at Social Media you could adjust accordingly, but have it tied directly into the measurement, all in one Marketing basics effort.  When I checked out Pop.to, I said, "Eureka!" State of the Religion Heres what I understand so far.  Pop.to allow you to create a widget on a blog or website  that allows readers to easily rate the content with a simple thumbs-up or star or heart, and Media_ Television Venture Capital Web/Tech link that rating to their Facebook or Twitter account (other platforms like Linked-in are Weblogs being considered).  In making that link, they can answer a few questions about  themselves that you determine, just so you can determine if you are reaching the people you want to reach.  The reader can go into greater detail about why they endorse the link,  or they can just click the button and be done with it.  That information is cataloged in  See how were connected Pop.to.  Going a step further, however, anyone who clicks on the link within the original  link also gets measured.  And then it all gets fed back into your site creating a constant  loop of engagement and measurement.  At any time you can change the parameters of  About the engagement, add additional widgets to various parts of the site. There may be other similar tools out there, but none that quite do what I was looking for,  I  am going to have fun with this. March 16, 2010 in Looking at Social Media | Permalink Technorati Tags: crowdfactory.com, engagement, facebook, measurement, pop.to, social media, twitter TrackBack TrackBack URL for this entry: http://www.typepad.com/services/trackback/6a00d83458a0a553ef01310fac11b3970c Listed below are links to weblogs that reference Pop.to might be just what I was looking for: Good information Greeleys ghost Comments DFT Digest: Expanding View the entire comment thread. design-for-test in an ever- shring world… harry … the ASIC guy Gary Smith EDA Paul Millers Blog JB’s Circuit Hacking Cough My Other Accounts AIM: loucovey Facebook: lou.covey Skype: loucovey Twitter: loucovey Twitter: newtechpress Yahoo!: loucovey Twitter Updates follow me on Twitter
    • Follow this blogArchivesMarch 13, 2011 - March 19,2011March 6, 2011 - March 12,2011February 27, 2011 - March 5,2011February 20, 2011 - February26, 2011February 13, 2011 - February19, 2011February 6, 2011 - February12, 2011January 30, 2011 - February 5,2011January 16, 2011 - January 22,2011January 9, 2011 - January 15,2011January 2, 2011 - January 8,2011 More...CategoriesBack at yaBasic Mass CommunicationTheoryCurrent AffairsDoing Good PRGood BusinessGood writingJust generally annoyedLooking at Social MediaMarketing basicsReligionState of the Media_TelevisionVenture CapitalWeb/TechWeblogsRecent PostsCommunication takesanother hit in EDAJapanese disasterunderscores importance ofsocial media and mobiletechnologyGoogle changes the gamefor marketing amateursBrian Fuller nails it.Its not just the Semiindustry thats cluelessOverheard in themarketplaceCatharsis
    • I.... just ... cant.... take .... it..... Whos in charge? Finale Whos in charge? Act 3 Recent Comments Lou Covey on Communication takes another hit in EDA Abbie Kendall on Communication takes another hit in EDA Lou Covey on Communication takes another hit in EDA Abbie on Communication takes another hit in EDA Jim MacLeod on My take on Wikileaks and Assange Peter van der Sluijs on My take on Wikileaks and Assange Siliconcowboy on Whos in charge? Brian Fuller on Social media is sneaking up on you Lou Covey on Defining innovation Lou Covey on Defining innovation Subscribe to my Podcast Add me to your TypePad People list Footwasher Media on FacebookState of the Media Powered by TypePad All original content copyright of Footwasher Media