National Association of Recording Merchandisers

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http://crowdfactory.com, Crowd Factory Provides Social Power and Amplification for any kind of Marketing Campaign Perfect Site Integration Weave Social Campaign into the flow of your website, from purchases to video plays and favorites, and auto-publish tracked messages where all the fish are - on the major social networks. You define a conversion in your business, and measure real-time Social ROI as a direct result of social actions. Fast and Simple Crowd Factory is making it easier than ever to create, build and deploy social campaign. Most of our customers are up and running within in minutes – and most of the time without the need to call on your web team!

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National Association of Recording Merchandisers

  1. 1. Social Media Can Help Rocket You to the Top of the ChartsApril 2011 - Britney Spears’ new album Femme Fatale debuts at No. 1 on the charts with th277,000 albums sold. This is Britney’s 6 album to debut straight in at No.1. How doesshe do it? It is all about her fans and getting them involved – Socially!Jive Records and Sony Music chose Crowd Factory to help promote Britney’s new albumFemme Fatale. Using social media to spread the word, Crowd Factory created a campaignthat enabled fans to share and post about the new album on Facebook and Twitter. Aftersharing with 10 friends, each fan could get a 20% discount code to buy the album. In thefirst 3 days, the sharing through Crowd Factory accounted for 31% of web traffic toBritney.com, as a result of the social visits from thousands of fans sharing, this significantlycontributed to the overwhelming album pre-order purchases.Crowd Factory’s Social Campaign application is the first social marketing application totrack click-level, individual-level, and campaign level data so that you can tell exactly howmany conversions and revenue someone generated through their social activity. “We’re always looking for new technologies to effectively socialize web campaigns. The Crowd Factory application is easy to use and has delivered fast and measurable results.” David Bell, VP Digital Marketing & Strategy at Jive RecordsThis success story has Marketing Execs running back to the drawing board to look at how torelease of albums and other products in the future. Crowd Factory is working with manyother companies hoping to leverage social media to get this kind of success.Crowd Factory Provides Social Power and Amplification for any kind of Marketing Campaign Perfect Site Integration Weave Social Campaign into the flow of your website, from purchases to video plays and favorites, and auto-publish tracked messages where all the fish are - on the major social networks. You define a conversion in your business, and measure real-time Social ROI as a direct result of social actions. Fast and Simple Crowd Factory is making it easier than ever to create, build and deploy social campaign. Most of our customers are up and running within in minutes – and most of the time without the need to call on your web team!NARM Convention 2011 - Thursday, May 12, 2-5pmJoin Alex Mouldovan, Crowd Factorys founder and Chief Product Officer at the Social Media Workshop paneltalking about "How to Super Charge Your Social Presence".To learn more about Crowd Factory, please visit http://crowdfactory.com/narm
  2. 2. About Crowd Factory’s Social Offer ProductSocial Offer enables you to launch your own group deals andsocial games to encourage group-buying with contests andpromotions.The advantage with Social Offer is that you control where youpresent your deals – do it on your own website, on Facebook, on amanaged landing page or in an email to your list. We can help youset it up and then you get to control the economics of the offer.And you get to build your own social database as people spreadyour offer and see exactly who is having the most influence.Group Deals and GamificationHost and promote group deals with a fixed number of conversionsto tip the deal. Create “games” for prospects and existingcustomers on your site to unlock discounts, rewards, or badges byrecruiting friends for a common goal. Reward winners for gettingfriends to convert and share on networks. Social ROI is here, finally The Crowd Factory Social Marketing Suite is designed to measure, track, analyze and optimize your social channel and generate a growing substantial Social ROI. Launch a new social offer in ten minutes Crowd Factory has made it easy for you quickly and easily launch your own daily deals, referral marketing programs, group coupons, and promotions.About Crowd FactoryCrowd Factory helps brands drive customer acquisition and increase conversion rates by adding a quantifiable social boost to everydigital interaction. With built-in analytics to track, measure and optimize these programs in real-time. For the first time, marketerscan offer social engagement across their entire online presence and measure social ROI from engagement to conversion.Customers include HBO, Sony Music, Microsoft, Molson Coors, PR Newswire, American Red Cross and McAfee.NARM Convention 2011 - Thursday, May 12, 2-5pmJoin Alex Mouldovan, Crowd Factorys founder and Chief Product Officer at the Social Media Workshop paneltalking about "How to Super Charge Your Social Presence".To learn more about Crowd Factory, please visit http://crowdfactory.com/narm

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