Mitsubishi Live Drive Campaign Sets World Record

Shop Motorola ATRIX 4G from AT&T log in | join CNET Shop Motorola A Shop Motorola ATRIX 4G from A TRIX 4G from AT&T T&T Reviews News Downloads Video Search Cell Phones Camcorders Digital Cameras Laptops TVs Car Tech All Categories ForumsHome Reviews The Car Tech blogNOVEMBER 19, 2010 5:57 PM PST SEARCH CAR TECHMitsubishi Live Drive campaign nabs new worldrecord Goby Suzanne Ashe Print E-mail 1 comment 0 Submit Recommend Share Mitsubishi rallied nearly 5,000 drivers from all 50 states, over 11 days, to participate in a massive virtual test drive of a robotically equipped Outlander Sport. The event, dubbed the Mitsubishi Motors North America Outlander Sport Live Drive Campaign, ran from November 1 to 11. The Guinness Book of World Records confirmed that Mitsubishi achieved a new world record for the farthest distance driven in 24 hours by an online-controlled vehicle-- 91 miles. A robotically equipped Outlander Sport used for the Mitsubishi Live Drive. "With almost 5,000 test drives, this program has gained wide (Credit: Mitsubishi ) acceptance from our dealer body, consumers, and the general public, not only improving brand awareness, butalso driving consumer traffic," said GregoryAdams, vice president of marketing for Mitsubishi. "The use of this ABOUT THE CAR TECH BLOGtechnology is an innovative means of communicating the standout features of the new Outlander Sport. Not only CNETs Car Tech blog covers the latest developmentshas Live Drive helped enhance the brands perception, but the campaign has enhanced the longheld favorable in the automotive industry, with commentary on carmarriage between technology and our advanced products such as our feature-rich lineup of Lancer vehicles." stereos, hybrid and concept cars, GPS, and much more. The Car Tech blog offers the latest news andThe drivers were chosen from more than 40,000 registrants. Of the participants, 38 drivers spent their entire time reviews from CNETs Car Tech reviews channel.doing doughnuts and 11 drivers stayed in reverse on their rides, Mitsubishi said in a press release. Subscribe via RSSThe drivers were able to steer and brake the car in real time from their computer keyboards, while viewing a live- Click this link to view as XML.stream feed from the front windshield. Drivers could hear the revving engine or even select their own music Add this feed to your online news readertracks. To ensure that drivers didnt steer the Outlander out of bounds, the vehicle was tracked using three laser-based GPS systems from Japanese company Topcon. Suzanne Ashe THE CAR TECH BLOG TOPICS Like 113 Full Profile E-mail Suzanne Ashe Bluetooth In-car entertainment Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to Car shows Mods writing features and reviews for magazines and Web sites, she has contributed to daily newspapers. Communications New models Suzanne is a member of the CNET Blog Network and is not an employee of CBS Interactive. Concepts News Design PerformanceTopics: News Drivetrain tech PodcastsTags: Mitsubishi Outlander Sport, Mitsubishi Motors North America, Topcon Future tech SafetyShare: Digg Del.icio.us Reddit Facebook Twitter GPS Web video Hybrids and green converted by Web2PDFConvert.com

Mitsubishi Live Drive Campaign Sets World Record

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Mitsubishi Live Drive Campaign Sets World Record — Document Transcript