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Check Out David F. Carr's,Interview With Crowd Factory's CEO Sanjay Dholakia on InformationWeek.com. Crowd Factory CEO Sanjay Dholakia explains how to apply and measure social interactions across all marketing channels. Crowd Factory already has marquee customers like HBO, Microsoft, and Sony Music to point to in support of its social marketing platform. Now all CEO Sanjay Dholakia has to do is figure out how to explain how his company is different from every other vendor promising to unlock social media riches.