• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How Britney Spears Used a Groupon-Style Game To Get to the Top
 

How Britney Spears Used a Groupon-Style Game To Get to the Top

on

  • 1,187 views

http://crowdfactory.com, The buildup for the album had a pretty serious social media component that may be used as a blueprint for future album releases. Spears's label, Jive Records worked with Crowd ...

http://crowdfactory.com, The buildup for the album had a pretty serious social media component that may be used as a blueprint for future album releases. Spears's label, Jive Records worked with Crowd Factory's Social Offer technology to spread the word as much as possible via social media and reward influencers.

Here's how it worked: Visitors to Britney.com saw an offer to pre-order the album and share the offer with their friends. If fans got 10 or more of their friends to visit Britney.com, they got a 20% off promo code for the entire Britney catalog. (This differs from the Groupon model — in which a certain amount of people are required to take part and, if they do, everyone gets the discount.)

Statistics

Views

Total Views
1,187
Views on SlideShare
1,137
Embed Views
50

Actions

Likes
0
Downloads
3
Comments
0

4 Embeds 50

http://crowdfactory.com 44
http://crowdfactory.marketo.com 3
http://gleanster.com 2
http://www.crowdfactory.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How Britney Spears Used a Groupon-Style Game To Get to the Top How Britney Spears Used a Groupon-Style Game To Get to the Top Presentation Transcript

    • Welcome to Mashable! Sign in with or to get started! Close VIRAL TOPICS ABOUT MASHABLE Welcome to Mashable! TOP STORIES MY STORIES TOPICS PEOPLE ACTIVITY Have an account? Sign in Search Mashable ALL SOCIAL MEDIA TECH & GADGETS BUSINESS & MARKETING VIDEO MOBILE DEV & DESIGN MEDIA SOCIAL GOOD STARTUPS EXPLORE CLASSIFIEDSAds by Google Social Media Service The Social Computing Facebook Social Chat Mashable SocialTRENDING STORIES Sony Welcomes Back 360-Degree Wembley Lady Gaga Hits 10 PSN Users With Free Stadium Panorama Million Twitter Games & More 21 Gets Thousands of Followers 22 Facebook Tags 22 SUBSCRIBE TO MASHABLEHow Britney Spears Used a Groupon-Style Game to Like 497929 likes. Sign Up to see what your friends like.Get to the Top Twitter YouTube April 12, 2011 by Todd Wasserman Stumble RSS 32 More subscription options » 1,653 Like 161 48 email share Like Send 161 likes. Sign Up to see what your friends like.Ads by GoogleTop Tools for Innovation - BT estimates more than £100 million cost savings and revenue generationwww.Brightidea.com/idea-managementBritney Spears’s album, Femme Fatale, landed at number one on theBillboard charts last week, but the singer didn’t get there all byherself. MASHABLE NEWS IN YOUR INBOXThe buildup for the album had a pretty serious social mediacomponent that may be used as a blueprint for future album releases.Spears’s label, Jive Records worked with Crowd Factory’s Social Offer Your Email Address Sign uptechnology to spread the word as much as possible via social mediaand reward influencers.
    • and reward influencers. TRENDING TOPICSHere’s how it worked: Visitors to Britney.com saw an offer to pre-order the album and share the offer with their Googlefriends. If fans got 10 or more of their friends to visit Britney.com, they got a 20% off promo code for the entire 10319 followersBritney catalog. (This differs from the Groupon model — in which a certain amount of people are required totake part and, if they do, everyone gets the discount.) Gadgets 1398 followersAs a result of the offer, 30% of traffic to Britney.com came through Crowd Factory. Each sharer got six or morefriends, on average, to visit the site. YouTube 1843Sanjay Dholakia, CEO of Crowd Factory, says the promotion worked because it joined two principles: deals followersand gaming. “We combined the two things,” he says. “It’s sort of a game.” Dholakia says it makes more senseto reward superfans in this case than to offer a deal for everyone a la Groupon. “This makes it more personal Apple 8732and more effective,” he says. followersThe group-buying deal wasn’t the only social media innovation related to the album. Prior to the release, TvBritney’s team released several teaser videos on YouTube — at 10 seconds or fewer — that got a total of more 0 followersthan 10 million views. As part of her social media makeover, Spears — who lags behind pop stars like LadyGaga and Lil Wayne in Facebook fans — also recently launched a Tumblr site. Television 577 followers Print Story Email Story Tv guide 4 Topics to follow followers YouTube Follow Marketing Follow Groupon Follow Android 1843 followers 1509 followers 480 followers 1788 followers Britney Spears Follow Social offer Follow News Follow 18 followers 0 followers 6702 followers Social networking 11280 followers For more Media coverage TOP STORIES TODAY Follow Mashable Media Become a fan on Facebook 9 Outstanding Websites for Design Inspiration Subscribe to the Media channel Download our free apps for Android, Mac, Android Mac 43 iPhone and iPad 1MORE STORIES IN MEDIA Space Shuttle Twitpic Launches Woman to YouTube & Newseum Pay SoundCloud Makes it Tweeting Fame 66 Tribute to Fallen Easier for Musicians To Journalists 1 Sell Single Tracks Across 2 the Web 6 15 Mesmerizing iPhoneTOP RELATED STORIES Photos of Cloudscapes 17 HOW TO: Optimize The 10 Hottest Private Marketing Materials for Companies in Tech 3 Mobile Devices 3 [REPORT] 2 Celebrities on Twitter: 30 Famous First Tweets 3920 Comments 4