Crowd Factory Marketing Apps Gain Traction With Major Music Companies
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Crowd Factory Marketing Apps Gain Traction With Major Music Companies

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http://crowdfactory.com, Crowd Factory, a software as a service company focused on social marketing tools, recently introduced a new function for their Social Offer service that enables quick......

http://crowdfactory.com, Crowd Factory, a software as a service company focused on social marketing tools, recently introduced a new function for their Social Offer service that enables quick creation of landing pages for group deals and social campaigns on the web and Facebook. This rounds out their suite of "crowd-powered marketing apps" already in use at a number of major music companies.

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  • 1. « Lady Gaga Says Albums Only Worth 99 Cents, Not Every Artists Needs A MORE NEWS Follow @hypebot Label [Video] | Main | Twitter Adds Photos In Tweets, Upgrades Search » Last Year DIY Musician Jonathan Coulton Made Crowd Factory Marketing Apps Gain Traction With $500K Major Music Companies Will Apple Cloud Music Launch June 6th? Crowd Factory, a software as a service Majors To Share LimeWire  Subscribe in a reader company focused on social marketing tools, Settlement With Artists recently introduced a new function for their 5 Ways To Fail On Twitter Your email address: Social Offer service that enables quickcreation of landing pages for group deals and social campaigns on the web and Get email updatesFacebook. This rounds out their suite of "crowd-powered marketing apps" already Powered by FeedBlitzin use at a number of major music companies.The cost of Social Offer is not low, starting at $1500 a month, but thats still lessthan a programmer would charge.  Think of it as a corporate DIY offering for marketing departments that, as Crowd Factory puts it, feel the need to bypassthe IT department. Music industry customers have included Sony Music,Universal Music Group, MTV, Jive, Billboard and Island Def Jam.Crowd Factorys Social Offer allows you to set up group-buying opportunities thatcan be presented as social games. So you can create a special deal that mightbe made available only to customers who recruit a certain number of friendswhich brings a game element into a discount offering.For example, Social Offer was used to power a recent campaign for BritneySpears Femme Fatale in which fans who got a certain number of people toparticipate got a discount as opposed to a Groupon deal which is unlocked for allthose involved:"Using social media to spread the word, Crowd Factory created a campaign thatenabled fans to share and post about the new album on Facebook and Twitter.After sharing with 10 friends, each fan could get a 20% discount on the album. Inthe first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as aresult of the social visits from fans sharing."Other customer case studies include campaigns for Parachute, on Island DefJam, and for Hot Chelle Rae, on Sony Music.Thats not to say you couldnt use their service to do a more "traditional" dailydeal or similar offering but they seem to have developed a sophisticated suite ofservices at this point, including social media marketing and analytics tools, thatallows one to experiment without getting locked into a limited template. If youreinterested in getting a closer look, theres a "How to Deploy Group Deals andSocial Offers" Webinar focused on their services.Though Crowd Factorys offerings are pretty much out of the range of most indiemusic marketers, I believe well see more and more such services that will beavailable at a lower price point. Then again, Im still amazed at how difficult it cansometimes be to find simple workable solutions for basic problems.Hypebot contributor Clyde Smith is a freelance writer and blogger. FluxResearch is his business writing hub and All World Dance is his primary webproject. Clyde Smith in Marketing | Permalink Reblog (0) Digg This CommentsView the entire comment thread. SEARCH SITE Search RECENT POSTS Apple Signs Universal For iCloud, More Details Leak
  • 2. RECENT Google Is Way More COMMENTS Important Than Facebook For Buying Decisions, According Justin Boland on 5 Reasons To Study Free Is Hurting Us All CBS To Relaunch Mp3.com Justin Boland on Lady Gaga As Indie Music Companion Says Albums Only Worth 99 Site To Last.fm Cents, Not Every Artists Needs A Label [Video] 5 Reasons Free Is Hurting Us All John Cunningham on simfy Beats Spotify, Everyone Else Parental Warnings Coming To Facebook To Online Music John on 5 Reasons Free Is simfy Beats Spotify, Hurting Us All Everyone Else To Facebook Musik123 on Lady Gaga Twitter Adds Photos In Says Albums Only Worth 99 Tweets, Upgrades Search Cents, Not Every Artists Crowd Factory Marketing Needs A Label [Video] Apps Gain Traction With Wesley Verhoeve / The Major Music Companies Family Records on Lyor Lady Gaga Says Albums Cohen Says Salaries Of Only Worth 99 Cents, Not WMGs "Transformative" Every Artists Needs A Label Executives Justifies 360 [Video] Deals [VIDEO] Remake, Remodel - The Jeff MacDougall on Lady Major Labels Speak Gaga Says Albums Only Worth 99 Cents, Not Every Artists Needs A Label [Video] MORE INFO TL on Tupac, Biggie Alive About & Contact According To PBS Hackers Advertise On Hypebot Karen Allen on Lady Gaga Says Albums Only Worth 99 Privacy Policy Cents, Not Every Artists Skyline Music Needs A Label [Video] Jgledel on Lady Gaga Says Albums Only Worth 99 Cents, Not Every Artists Needs A Label [Video] Jobs by SimplyHired CATEGORIES Ad Supported Apps & Mobile Broadcast Radio & TV Conventions & Seminars D.I.Y. RESOURCES Daily Industry Briefing Downloads & P2P Fun Gadgets & Players Gaming Indie Labels Music 2.0 Resources Interviews Music 2.0 Book Store Jobs & Internships Live & Touring Major Labels Marketing Music Music 2.0 Music Retail Music Think Tank Polls Publishing Satellite Radio Social Media Streaming & Cloud VideoContact Twitter Advertise Music Think Tank Skyline Music Jobs Board