Britney Spears Social Media Power

Success Story Britney Spears Femme Fatale Objective:What We Do Use existing fanCrowd Factory quantifies base to promotethe value of social media new albumby connecting social OutcOme:activity to conversion 31% of traffic cameevents. Launch and from Social Campaign & the sharing fromamplify campaigns, view fans & influencers.social-action analytics,and optimize on the fly.Social ROI made simple,finally.• Measure Social ROI Add Social Boost to every S O c i a l c a m pa i g n S O l u t i O n : Social Interaction. View cross- Visitors to Britney.com saw an offer to pre-order the platform campaign results album and share the offer with their friends. If fans got in a single dashboard. Track 10 or more of their friends to visit Britney.com, they your offer from the point got a 20% off promo code for the entire Britney catalog. (This differs from the Grou- of share to conversion, and pon model – in which a certain amount of people are required to take part and, if they view revenue generation per do, everyone gets the discount.) social action. R e S u lt S / b e n e i f t S O f S O c i a l c a m pa i g n f R O m c R O w d f a c t O R y : Jive Records chose Crowd Factory’s Social Campaign to launch the recent announce• Manage Social Campaigns ment of Britney Spears’ new album Femme Fatale. Using social media to spread Easily add social to the word, Crowd Factory created a campaign that enabled fans to share and existing marketing post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, programs in minutes. Social Campaign Embed social elements into delivered 31% of video, email, landing pages, all traffic to Britney. ads and more, all with built-in com as a result analytics. of the social visits from fans sharing.• Create Social OffersCreate social games that allowyour customers to win whenthey promote your offers.Reward winners for gettingfriends to convert & share withtheir networks. Ready to Amp Your Social? www.CrowdFactory.com (888) 801-9197 Others who ampflied their social with Crowd Factory include:

Britney Spears Social Media Power

by Crowd Factory on Aug 22, 2011

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Britney Spears Social Media Power — Document Transcript