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Stay Tuned! Webinar Starting at 11am PT/2pm ET                   Audio will be broadcast over your computer speakers.     ...
Host and Moderator            PanelistsTimothy Schneider             Kevin LongPublisher, Association News   Director of M...
Today’s Webinar1.   Educating your staff and volunteers about mobile2.   Meeting expectations with mobile3.   Secrets to k...
1. Educating Your Staffand Volunteer Leaders             @kevinedwardlong | @CrowdCompass
What is the Mobile Wave?              What opportunities              are being created?                   @kevinedwardlon...
How can your associationride it like a pro?                  @kevinedwardlong | @CrowdCompass
The Mobile Wave    Smart Device Adoption         App Growth      New World Order                  @kevinedwardlong | @Crow...
The Mobile WaveSmart Device Adoption1 billionsmartphones or tabletswill be sold in 20133x the number ofdesktop or laptop s...
The Mobile WaveSmart Device Adoption                                $122MIn just two years…                        $17M   ...
The Mobile WaveSmart Device Adoption                                         The Santa Test 17.4 million smart devices wer...
The Mobile Wave    Smart Device Adoption         App Growth      New World Order                  @kevinedwardlong | @Crow...
The Mobile WaveApp Growth        # of Apps Published        Doubled Every Year                    @kevinedwardlong | @Crow...
The Mobile WaveApp Growth40 billion                 66%iOS apps downloaded        of businesses have already(half of those...
The Mobile WaveApp Growth                             35%                             increase in apps            2.4%    ...
The Mobile WaveApp Growth                                         The Santa Test Christmas Day App Downloads Hit 328 milli...
The Mobile WaveMobile + Apps  64%  of mobile phone time  is spent on apps                         @kevinedwardlong | @Crow...
The Mobile Wave    Smart Device Adoption         App Growth      New World Order                  @kevinedwardlong | @Crow...
The Mobile WaveNew World Order80s PCRevolution                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order                  10x Faster                    @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order     90s Internet Boom                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order                    2x Faster                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World OrderRecent Social       More than 1 billionNetworks             users each month                ...
The Mobile WaveNew World Order3x Faster                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order                  Do You Fly?                     @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order                   Do You Eat?                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order                  @kevinedwardlong | @CrowdCompass
The Mobile WaveNew World Order Give Your Attendees What They Expect                  @kevinedwardlong | @CrowdCompass
The Mobile Opportunity      Attendees      Exhibitors      •Engagement    •Promotion      •Ambassadors   •Partners      Sp...
Like a Pro!Event / Year 1   Event / Year 2            Event / Year 3Attendees          Speakers                   Sponsors...
2. MeetingExpectations with Mobile        @kevinedwardlong | @CrowdCompass
Meeting Expectations with Mobile                     Lisa Stott                     Conference Marketing &                ...
Why?       • Cost Savings & Printing       • Sponsorship Opportunity       • Meeting Expectations
AttendeesAttendees Become Ambassadors                         Current Expectations:                               •Easy Sc...
Speakers                       Speakers Become CelebritiesCurrent Expectations:•Extra Visibility•PreservationFuture Expect...
ExhibitorsExhibitors Become Partners                               Current Expectations:                               •Ex...
Sponsors  Current Expectations:  •Does not Crash  Future Expectations:  •ROI  •Detailed Analytics  64%          have made ...
Lessons Learned1)Get all data together and organized as a first step.2) A "Mobile Lab" sounds fancy, but is really easy.3)...
3. Secrets toKeeping Upwith Mobile                @kevinedwardlong | @CrowdCompass
Start Surfing Now                    @kevinedwardlong | @CrowdCompass
Younger Generations Are…                 @kevinedwardlong | @CrowdCompass
So are 100 Year Olds                   @kevinedwardlong | @CrowdCompass
Baby Steps             @kevinedwardlong | @CrowdCompass
4. FutureExpectations        @kevinedwardlong | @CrowdCompass
Top 10 Ways that Smart Deviceswill Improve Events                  @kevinedwardlong | @CrowdCompass
Seamless Integration                   @kevinedwardlong | @CrowdCompass
Historical e-Portfolios                     @kevinedwardlong | @CrowdCompass
Leveraging Networks &Fostering Community                  @kevinedwardlong | @CrowdCompass
Check In     Check       In             @kevinedwardlong | @CrowdCompass
Detailed Sponsor Data                  @kevinedwardlong | @CrowdCompass
Exhibitor Flow                 @kevinedwardlong | @CrowdCompass
Survey & PollAggregation                @kevinedwardlong | @CrowdCompass
Manage Documentshttp://www.istockphoto.com/stock-photo-13983051-satisfied-businessman-throwing-paperwork.php?st=099fc2a   ...
Interactive Notes                    @kevinedwardlong | @CrowdCompass
Interactive              @kevinedwardlong | @CrowdCompass
Summary   Teach your team about the mobile app wave   Set realistic goals so you’ll ride the wave like a pro   Build on yo...
You Become the Hero                 @kevinedwardlong | @CrowdCompass
Take the Survey for Your Free eBookFree eBook:“Mobile AppMarketing Playbook“                      @kevinedwardlong | @Crow...
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Catching the Mobile Wave

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  • From December 2011 to December 2012, the average time spent within mobile apps grew 35 percent increase in apps from 94 minutes per day to 127 minutes. Web browsing fell 2.4 percent , which equates to a drop from 72 minutes a day to 70 minutes.
  • attendees
  • Sponsors
  • Sponsors
  • FULL SCREEN
  • eh... business event holding devices
  • YES!
  • what ’ s an e-Portfolio? I like the slide though
  • eh... not the best pic. That is obviously a library and not an event. I see you ’ ve adopted the pictures of white people concept.
  • Use a real picture. Maybe of a big line of people trying to get their badges. (couldn ’ t find one that matched the description)
  • OMG YES! the words probably need more of an outline or better contrast though.
  • YES YES YES!
  • funnel? I don ’ t get it.
  • YES! Amazeballs
  • too clip arty
  • I like the concept, need a better quality image though. http://www.istockphoto.com/stock-photo-18482906-cheerful-group-of-businesspeople-winning-the-cup.php?st=7e39b33 alternate (haven ’ t purchased it yet because I ’ m not sure if this is what Kevin was looking for).
  • eh... business event holding devices
  • Event organizer is a hero
  • Transcript of "Catching the Mobile Wave"

    1. 1. Stay Tuned! Webinar Starting at 11am PT/2pm ET Audio will be broadcast over your computer speakers. If you are unable to hear audio over your speakers, follow the instructions below: Step 1 Dial toll-free:1.888.534.8066 Step 2 Enter the conference code: 888.889.3069Hosted By: Sponsored By:
    2. 2. Host and Moderator PanelistsTimothy Schneider Kevin LongPublisher, Association News Director of Marketing, CrowdCompass Lisa Stott Conference Marketing & Engagement Manager, The Association for the Preservation of Technology International
    3. 3. Today’s Webinar1. Educating your staff and volunteers about mobile2. Meeting expectations with mobile3. Secrets to keeping up with mobile4. Future expectationsFree eBook:“Mobile AppMarketing Playbook“ @kevinedwardlong | @CrowdCompass
    4. 4. 1. Educating Your Staffand Volunteer Leaders @kevinedwardlong | @CrowdCompass
    5. 5. What is the Mobile Wave? What opportunities are being created? @kevinedwardlong | @CrowdCompass
    6. 6. How can your associationride it like a pro? @kevinedwardlong | @CrowdCompass
    7. 7. The Mobile Wave Smart Device Adoption App Growth New World Order @kevinedwardlong | @CrowdCompass
    8. 8. The Mobile WaveSmart Device Adoption1 billionsmartphones or tabletswill be sold in 20133x the number ofdesktop or laptop sales68%of Americans nowown a smartphone @kevinedwardlong | @CrowdCompass
    9. 9. The Mobile WaveSmart Device Adoption $122MIn just two years… $17M 2010 2012 @kevinedwardlong | @CrowdCompass
    10. 10. The Mobile WaveSmart Device Adoption The Santa Test 17.4 million smart devices were activated (last year, it was 6.8 million) @kevinedwardlong | @CrowdCompass
    11. 11. The Mobile Wave Smart Device Adoption App Growth New World Order @kevinedwardlong | @CrowdCompass
    12. 12. The Mobile WaveApp Growth # of Apps Published Doubled Every Year @kevinedwardlong | @CrowdCompass
    13. 13. The Mobile WaveApp Growth40 billion 66%iOS apps downloaded of businesses have already(half of those downloads deployed mobile appswere in 2012) @kevinedwardlong | @CrowdCompass
    14. 14. The Mobile WaveApp Growth 35% increase in apps 2.4% decrease in browsing @kevinedwardlong | @CrowdCompass
    15. 15. The Mobile WaveApp Growth The Santa Test Christmas Day App Downloads Hit 328 million (last year, it was 242 million) @kevinedwardlong | @CrowdCompass
    16. 16. The Mobile WaveMobile + Apps 64% of mobile phone time is spent on apps @kevinedwardlong | @CrowdCompass
    17. 17. The Mobile Wave Smart Device Adoption App Growth New World Order @kevinedwardlong | @CrowdCompass
    18. 18. The Mobile WaveNew World Order80s PCRevolution @kevinedwardlong | @CrowdCompass
    19. 19. The Mobile WaveNew World Order 10x Faster @kevinedwardlong | @CrowdCompass
    20. 20. The Mobile WaveNew World Order 90s Internet Boom @kevinedwardlong | @CrowdCompass
    21. 21. The Mobile WaveNew World Order 2x Faster @kevinedwardlong | @CrowdCompass
    22. 22. The Mobile WaveNew World OrderRecent Social More than 1 billionNetworks users each month @kevinedwardlong | @CrowdCompass
    23. 23. The Mobile WaveNew World Order3x Faster @kevinedwardlong | @CrowdCompass
    24. 24. The Mobile WaveNew World Order Do You Fly? @kevinedwardlong | @CrowdCompass
    25. 25. The Mobile WaveNew World Order Do You Eat? @kevinedwardlong | @CrowdCompass
    26. 26. The Mobile WaveNew World Order @kevinedwardlong | @CrowdCompass
    27. 27. The Mobile WaveNew World Order Give Your Attendees What They Expect @kevinedwardlong | @CrowdCompass
    28. 28. The Mobile Opportunity Attendees Exhibitors •Engagement •Promotion •Ambassadors •Partners Speakers Sponsors •Impact •ROI •Celebrities •Family @kevinedwardlong | @CrowdCompass
    29. 29. Like a Pro!Event / Year 1 Event / Year 2 Event / Year 3Attendees Speakers Sponsors•Engagement •Impact •ROI•Ambassadors •Celebrities •Family Exhibitors •Promotion •Partners @kevinedwardlong | @CrowdCompass
    30. 30. 2. MeetingExpectations with Mobile @kevinedwardlong | @CrowdCompass
    31. 31. Meeting Expectations with Mobile Lisa Stott Conference Marketing & Engagement Manager of The Association for the Preservation of Technology International • International Audience • ~ 1,000 Attendees • ~ Average Age: 50
    32. 32. Why? • Cost Savings & Printing • Sponsorship Opportunity • Meeting Expectations
    33. 33. AttendeesAttendees Become Ambassadors Current Expectations: •Easy Scheduling •Clear Maps Future Expectations: •Mobile Networking •Mobile Discovery 64% of affluent app users say they view brands with mobile apps more favorably.
    34. 34. Speakers Speakers Become CelebritiesCurrent Expectations:•Extra Visibility•PreservationFuture Expectations:•Increased Connections•Social Media Sharing After Facebook switched to a native app, they have seen people consume twice as many feed stories.
    35. 35. ExhibitorsExhibitors Become Partners Current Expectations: •Extra Visibility Future Expectations: •In-person Leads •Mobile Leads 55% Increase in gamification engagement in Eloquas online customer community.
    36. 36. Sponsors Current Expectations: •Does not Crash Future Expectations: •ROI •Detailed Analytics 64% have made a mobile purchase after seeing a mobile ad, but 74% haven’t received mobile ads from their favorite brands.
    37. 37. Lessons Learned1)Get all data together and organized as a first step.2) A "Mobile Lab" sounds fancy, but is really easy.3) Get started now and improve your app each year.
    38. 38. 3. Secrets toKeeping Upwith Mobile @kevinedwardlong | @CrowdCompass
    39. 39. Start Surfing Now @kevinedwardlong | @CrowdCompass
    40. 40. Younger Generations Are… @kevinedwardlong | @CrowdCompass
    41. 41. So are 100 Year Olds @kevinedwardlong | @CrowdCompass
    42. 42. Baby Steps @kevinedwardlong | @CrowdCompass
    43. 43. 4. FutureExpectations @kevinedwardlong | @CrowdCompass
    44. 44. Top 10 Ways that Smart Deviceswill Improve Events @kevinedwardlong | @CrowdCompass
    45. 45. Seamless Integration @kevinedwardlong | @CrowdCompass
    46. 46. Historical e-Portfolios @kevinedwardlong | @CrowdCompass
    47. 47. Leveraging Networks &Fostering Community @kevinedwardlong | @CrowdCompass
    48. 48. Check In Check In @kevinedwardlong | @CrowdCompass
    49. 49. Detailed Sponsor Data @kevinedwardlong | @CrowdCompass
    50. 50. Exhibitor Flow @kevinedwardlong | @CrowdCompass
    51. 51. Survey & PollAggregation @kevinedwardlong | @CrowdCompass
    52. 52. Manage Documentshttp://www.istockphoto.com/stock-photo-13983051-satisfied-businessman-throwing-paperwork.php?st=099fc2a @kevinedwardlong | @CrowdCompass
    53. 53. Interactive Notes @kevinedwardlong | @CrowdCompass
    54. 54. Interactive @kevinedwardlong | @CrowdCompass
    55. 55. Summary Teach your team about the mobile app wave Set realistic goals so you’ll ride the wave like a pro Build on your success each event / year Position your association for the big wave @kevinedwardlong | @CrowdCompass
    56. 56. You Become the Hero @kevinedwardlong | @CrowdCompass
    57. 57. Take the Survey for Your Free eBookFree eBook:“Mobile AppMarketing Playbook“ @kevinedwardlong | @CrowdCompass
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