Music Videos Distribution And Ownership

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  • 1. Task 5 – Ownership & Distribution
    • This task is designed to help you fulfill assessment objective 5 (AO5)
    • Your final piece of folder work will be a group of flowcharts and graphs based on internet research on two music releases
    • You need to show an understanding of who owns the music (as well as the video) and of who distributes it. Both of these groups make money out of it.
  • 2. Task 5 – Ownership & Distribution AO5: Compare distribution channels and ownership patterns within the media sector and explain your findings .
  • 3. Task
    • Compare distribution channels and ownership patterns within the music industry.
    • Do a case study comparing two music releases – mainly the track itself, but partly the promotional video. They should be different genres.
    • Use graphs or charts to display your findings.
  • 4. Example: A Little Less Conversation Ownership: Looking at amazon.com , it appears that a company called RCA owns this song. However, a search for RCA reveals that it is not as simple as that. RCA is a label or imprint . DEFINITION: A label typically enters into an exclusive recording contract with an artist to market the artist's recordings in return for royalties on the selling price of the recordings.
  • 5. A Music Label is… In the music industry, a record label is a brand and a trademark associated with the marketing of sound recordings and music videos. A record label is also a company that manages such brands and trademarks; coordinates the production, manufacture, distribution, promotion, and enforcement of copyright protection of sound recordings and music videos; conducts A&R; and maintains contracts with recording artists and their managers
  • 6. Example: A Little Less Conversation You must also recognise that the artist owns it in some way – as does the artist’s management.
  • 7. Ownership / Distribution Useful websites Amazon.com Discogs.com Wikipedia.org
  • 8. Who gets da money?
    • There are 4 main ways that an artist will get revenue from his/her writing
    • Mechanical Income . This is the income derived from using a song on a record, CD, cassette or other form of release of the song such as downloads.
    • Performance Income . This is the income earned from "performances" of the published work from radio, television and live performance. It includes music played in amusement parks on background PA systems, and other public arenas.
  • 9. Who gets da money?
    • 3. Sheet Music Income . This is the income derived from licenses granted to especially the major print publishers (This will be only songwriters.
    • 4. Synchronization Licenses . This is income derived from uses of the published work utilized in television shows, movies, commercials. In other words the producer, or owner of the program licenses the right to use the music within the intended work.
  • 10. Who owns the music?
    • This is not as straightforward as we might think.
    • The artist will have some rights.
    • The songwriter will have some rights.
    • Some musicians will have rights, although usually they will have relinquished their rights in a flat fee ( session artists ).
    • Having some ownership over the rights entitles the owner to receive revenue .
  • 11. Revenue Flow Artists (Ownership) Songwriters Strange / Davis A Little Less Conversation Elvis Presley Enterprises Artist: Elvis Presley CKX, Inc Lisa Marie Presley 85% 15% JXL Roadrunner Records
  • 12. Distributors Hierarchy Sony Music Entertainment BMG Entertainment Sony BMG Music Entertainment RCA Records Bertelsmann AG Sony 50% 50%
  • 13. Sony Music Entertainment BMG Ent Sony BMG Music Entertainment RCA Records Bertelsmann Sony 50% 50% Revenue Hierarchy 15% $ Songwriters Strange / Davis A Little Less Conversation Elvis Presley Enterprises Artist: Elvis Presley CKX, Inc Lisa Marie Presley 85% 15% JXL Roadrunner Records
  • 14. Distribution Channels A Little Less Conversation “ CD” Sales “ Synch” TV / Film Downloads Retail Outlets Online Stores Ocean’s 11 Nike Ad Singles Albums iTunes HMV Amazon Music TV VH1 The Hits
  • 15. TASK
    • You now need to research the two music releases you have selected One should be British and one International (USA if preferred). Different subgenres if possible.
    • Check Product Details on amazon.com
    • Find out who wrote it and performed it; find out who manages the artists.
    • Create Revenue flow:artists graph/chart.
  • 16. TASK
    • Check Distributor company websites (use the label as your starting point).
    • Create Distributor Revenue flow graph/chart.
    • Create Distribution Channels graph/chart (e.g. cds, downloads, synchs, tv).
    • Note somewhere your understanding that a music video is part of a larger marketing campaign …