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Social Media Forum: Social Currency

Social Media Forum: Social Currency



It's not about talk value but about discussion value. Make stuff worth discussing.

It's not about talk value but about discussion value. Make stuff worth discussing.



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    Social Media Forum: Social Currency Social Media Forum: Social Currency Presentation Transcript

    • “Social Currency” Deconstructed 08/12/12
    • Hello.My name is Kris Hoet,Geek marketer.Change Architect @Duval Guillaume Modem.Ford Mustang addict,Moutainbiker.
    • Duval Guillaume Modem:Strategic & creative excellence Digital agency of the Year 2010 & 2011 18 EFFIES & 1 Euro EFFIE 28 LIONS +100 CCB 48 EUROBEST awards 15 CLIO awards 16 KINSALE awards incl. 1 Grand Prix 27 NEW YORK FESTIVAL awards. 1 Grand Prix
    • Social Currency“It is about creating a sense of community and by thata strong affiliation between customers, consumers andusers of a brand. Having social currency increases abrand’s engagement with consumers and interactionwith customers, and by that adding to the customerconversation around the brand, it grants access toinformation and knowledge, which is being sharedwithin the customer base. …” WikipediaNOPE.Dixit Chuck Testa
    • Social CurrencySearching for definitions on Slideshare, dictionaries, ..• The need to belong?• The need to be significant?• Talkability?• Storytelling?• ....NOPE.
    • Microsoft “The Blue Monster”“The interesting thing about the Social Object is thenot the object itself, but the conversations thathappen around them. The Blue Monster is a goodexample of this. It’s not the cartoon that’s interesting,it’s the conversations that happen around it that’sinteresting.” Hugh MacLeod aka Gapingvoid
    • Carlsberg “Bikers”• 13 million views and counting• Shared 1 million times on Facebook and countingDid you see it? What was the first thing you thought ofwhen you saw it?
    • Social Currency From Social object – Not the object itself, but the conversation it starts – Not just about talkability, but about discussion To Social Currency – Because it keeps value over time To Social Capital – Sum of all the Social Currency that you create – Gravitational effectIt’s not about talk value but about discussion value.Make stuff worth discussing.
    • Thank you.Kris Hoetkris.hoet@duvalguillaume.comhttp://crossthebreeze.com@crossthebreeze