Social CRM
#dmf10
Kris Hoet (Duval Guillaume)
Eric de Bellefroid (Selligent)
“The customer is at the
centre of everything we
do”
Is that so?
6
The consumer decision journey
• Why the customer should be even more at the centre of
everything we do
consumer
I AM
I BUY
I’M in
TOUCH
I
PREFER
CRM that leverages
the social web
(I’m sure someone else around here will have some slides around the
importance of the so...
?
THANK YOU
Ability to execute.
Social CRM
Social CRM
Social CRM
Social CRM
Social CRM
Social CRM
Social CRM
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Social CRM

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Transcript of "Social CRM"

  1. 1. Social CRM #dmf10 Kris Hoet (Duval Guillaume) Eric de Bellefroid (Selligent)
  2. 2. “The customer is at the centre of everything we do”
  3. 3. Is that so?
  4. 4. 6 The consumer decision journey • Why the customer should be even more at the centre of everything we do
  5. 5. CRM Contact data management Transactions history Personalized communication Preferences / lead generation
  6. 6. consumer I AM I BUY I’M in TOUCH I PREFER
  7. 7. CRM that leverages the social web (I’m sure someone else around here will have some slides around the importance of the social web) SOCIAL CRM =
  8. 8. ?
  9. 9. THANK YOU Ability to execute.

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