Agile planning

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Presentation on Agile Planning for the Stratégies Gagnantes (translated Winning Strategies) event on 19/10 in Belgium.

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Agile planning

  1. 1. AGILE PLANNINGLes Strategies Gagnantes 19 Octobre 2011
  2. 2. Hello.My name is Kris Hoet,Geek marketer.Head of Digital,Duval Guillaume Modem.Ford Mustang addict,Moutainbiker.
  3. 3. “It is not the strongest of the speciesthat survive, nor the most intelligent,but the one most responsive tochange.” – Charles Darwin
  4. 4. The importance of Agile PlanningWhy is this relevant for you?
  5. 5. Agile developmenthttp://www.flickr.com/photos/garrettc/2575214144/sizes/l/in/photostream/
  6. 6. The Agile Manifesto Individuals & > Processes & tools interactions Working outputs > Comprehensive inputs collaboration > Contracts & hierarchyResponding to change > Following a planhttp://www.flickr.com/photos/streetart-berlin/5074951258/sizes/l/in/photostream/
  7. 7. “Eight out of 10 CEOs saw significant change ahead, and yet the gap between the expected level of change and the ability to manage it had almost tripled since the previous study in 2006.” – IBM Global CEO Study (1.130 CEOs in 45 countries & 32 industries)http://www.flickr.com/photos/alanenglish/3673194233/sizes/l/in/photostream/
  8. 8. Agile PlanningWhat does this mean for marketing?
  9. 9. “Todays brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing — an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity.” – Adaptive Brand Marketing (Forrester Paper)http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
  10. 10. Guiding principles of Agile Planning4 main ideas
  11. 11. #1. Ideas from anywhere Self organizing teams vs silos of responsibilityhttp://www.flickr.com/photos/37657853@N07/4351196974/
  12. 12. #2. Plan for the unknown Abductive thinking vs Inductive/Deductive thinkinghttp://www.flickr.com/photos/8149379@N02/2701349778/
  13. 13. #3. Measure to improve Change, iterate vs reporthttp://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
  14. 14. #4. Budget for changehttp://www.flickr.com/photos/26373139@N08/5913014568/
  15. 15. Guiding principlesof Agile Planning #1. Ideas from anywhere Self organizing teams vs silos of responsibility #2. Plan for the unknown Abductive thinking vs Inductive/Deductive thinking #3. Measure to improve Change, iterate vs report #4. Budget for changehttp://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
  16. 16. Thank you.Kris Hoetkris.hoet@duvalguillaume.comhttp://crossthebreeze.com@crossthebreezeSpecial thanks to Neil Perkin :: Only Dead Fish.

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