talk for HK SME center about web3.0 , AI, mobile apps

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  • 1. Web3.0 & How Mobile APPs help in the Development of Various Industries Speaker: Mr. Alex Hung Crossover International Co. Ltd Email: alex@crossover-int.com 18th Jul 2013
  • 2. Who am I? • Over 18 years experience in the IT industry with both technical and business perspectives. • MBA and MSc in ISM from HKUST, and a Computer Science degree conferred by HKU. • Web3.0 expert – Enhance Web2.0 Business Model – Social Network – Mobile Computing – Pervasive Computing – Artificial Intelligence
  • 3. Web 3.0 Mr. Alex Hung Managing Director of Crossover International Co. Ltd.
  • 4. Web 1.0 • Read-only Content and Static HMTL websites Page 4 of 23
  • 5. Web 2.0 • User Generate Content and Social network Page 5 of 23
  • 6. Web 3.0 • Semantic Web, machine can read the data and help us Page 6 of 23
  • 7. Semantic Web? • The sites you visit every day use natural language, images and page layout to present information – easy for you to understand. • But computers can't make sense of all this information. – can't read, see relationships or make decisions like you can. • The Semantic Web proposes to help computers "read" and use the Web. Page 7 of 23
  • 8. Introduction to How Semantic Web Works • The idea is pretty simple – metadata added to Web pages can make the existing World Wide Web machine readable. • It will give machines tools to find, exchange and, to a limited extent, interpret information. • It's an extension of the World Wide Web. Page 8 of 23
  • 9. Why Semantic Web? • Suppose you want to buy something online with some basic criteria  Your best bet would be to  look at different retailers' web pages, comparing prices and shipping times and rates; or  look for a site that will compare prices and shipping options from several retailers all at once. Page 9 of 23
  • 10. Why Semantic Web? • With the Semantic Web, you could enter your preferences into a computerized agent – which would search the Web, find the best option for you, and place your order. • The agent could then – open personal finance software and record the amount you spent on your computer, – mark the date of arrival on your calendar. – learn your habits and preferences Page 10 of 23
  • 11. Why Semantic Web? • The agent would do by searching through metadata that clearly identify and define what the agent needs to know. • Metadata – simply machine-readable data that describe other data. – invisible as people read the page, but they're clearly visible to computers. • Metadata can also allow more complex, focused Web searches with more accurate results. Page 11 of 23
  • 12. • When you try to search some information on the web... • You have to – consult a large numbers of sites. – mentally integrate all those information to achieve your goals. • Because current web is web of documents. Page 12 of 23
  • 13. • Documents is unstructured, i.e.: unstructured data structured data excel spreadsheetword document Page 13 of 23
  • 14. Why Semantic Web? • Semantic web enables people to share content beyond the boundaries of applications and websites. • The goals are Spend less time on: – Searching – looking at things that do not matter – explaining what we want to computers Page 14 of 23
  • 15. W3C and the Future of the Semantic Web • Decentralization gives developers the freedom to create precisely the tags and ontologies that they need. • But, different developers might use different tags to describe the same thing, make machine comparisons difficult. • Critics also question the "identity problem" – does a URI represent a Web page, or does it represent the concept or object the page describes. • In the future, off-the-shelf software might include options for adding metadata when creating new documents Page 15 of 23
  • 16. Web 3.0 in Digital Libraries • Semantic digital libraries – integrate information based on different metadata, e.g.: resources, user profiles, bookmarks, taxonomies – provide interoperability with other systems (not only digital libraries) on either metadata or communication level or – delivering more robust, user friendly and adaptable search and browsing interfaces empowered by semantics Page 16 of 23
  • 17. Benefits • Benefits of Semantic Digital Libraries • new search paradigms for the information space • providing interoperability on the data level – integrating metadata from various heterogeneous sources – Interconnecting different digital library systems Page 17 of 23
  • 18. Conclusion • Semantic digital libraries can produce more meaningful results for the user. • Further developments have evolved the concept of contribution of information and social interactivity between the contributors. • The future holds much more promising and efficient mechanisms for handling information. Page 18 of 23
  • 19. Mobile apps in different industries In average, each person in Hong Kong owns about 2.3 SIM cards 50% of them are Smartphones – 70% of people use smartphone while eating – 80% use it while watching TV, and – 90% use it during the toilet time
  • 20. Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
  • 21. Smartphones • locator (GPS) • Calendar of events (view and share via email or Social Media) • RSVP for events and payment acceptance • Subscription billing and profile updates • Video and image gallery • Membership benefits (special coupons) • Blog/ Social Media interaction from the phone • Push notifications of upcoming events (pop ups) • Mass sharing of media for attendees of a particular event • Banner advertising spots Benefits
  • 22. Sample Apps 搜尋孫中山 • iPhone and Android phone applications for the Campaign on 1911 Revolution • The Government Youth Portal (Youth.gov.hk) launched the Apps on 16 Nov 2011. • With Augmented Reality (AR) and interactive user experience, the APP can guide users on a virtual journey through 30 designated spots related to the history of the 1911 Revolution and Dr Sun Yat-sen in different corners of Hong Kong.
  • 23. 搜尋孫中山 Augmented Reality • 30 check points with GPS locating function. • Users can collect badges through the function of Augmented Reality. • To ensure the function goes well, Crossover did the site visit both individually and with the client. Page 26 of 44
  • 24. Our Sample Apps 搜尋孫中山
  • 25. Our Sample Apps 搜尋孫中山 • Features ‣ Google Map with 3D Street View and GPS ‣ Q&A game‣ Augmented Reality
  • 26. Our Sample Apps Business Travel Mandarin • Cooperates with Commercial Press Ltd. to develop an e-learning mobile application for learning Mandarin using iPhone.
  • 27. Our Sample Apps Business Travel Mandarin Features: • Audio sound clip • Record Voice Function & play back • Share to Facebook or send via email • Content Search
  • 28. Our Sample Apps e-Book for iPad Antarctic Impressions • Page Flip / Slide effect • Quotes, Bookmarks, Personal Notes • Share to facebook or send via email • Keyword Search
  • 29. Our Sample Apps 洪醫師系列 • The series of《洪醫師 》provide the information of Chinese medical for users, such as: – Soup recipe – Self Assessment – Acupuncture
  • 30. Our Sample Apps 洪醫師-湯來自有方 Features: • In-app Purchase • Upload to Facebook or send via email • Content Search
  • 31. Our Sample Apps XO Card • Designed for kids- learning. • Provides Flashcards of numbers, shapes and stationaries with sounds and animations • Kids can learn English and Putonghua
  • 32. Our Sample Apps IDEA Project 2009 • Official photo record for the “Involve in Design, Empower with Action (IDEA) Project 2009” • A voluntary architecture services project in Cambodia initiated and organized by a team of young and passionate volunteers in Hong Kong adopting the participatory design approach in design and building of a pre-school in Cambodia. • Developed and donated by Crossover
  • 33. Our Sample Apps IDEA Project 2009
  • 34. Social Periphery & Mobile Social Networks
  • 35. Social Periphery & Mobile Social Networks
  • 36. Social Periphery & Mobile Social Networks
  • 37. Social Periphery & Mobile Social Networks Social Periphery & Mobile Social Networks
  • 38. Social Periphery & Mobile Social Networks
  • 39. Social Periphery & Mobile Social Networks
  • 40. Pervasive Mobile Application (Web 3.0) • The future applications should be able to provide the users the most reasonable result based on the following conditions: – location, time, weather, personal preference, etc
  • 41. Pervasive Mobile Application (Web 3.0) • System can get related information from social network, like: – Facebook, Twitter, Weibo, etc. Example:  Users can:  Sharing delicious food or recipe  Search for restaurants by their current location and users’ preference
  • 42. • More free or interesting apps in http://www.crossover- int.com/main/about_5- en.asp • More about me in – www.alexhung.com