Social Trends A tiny deck on some trends which change how we can interact with our users Colin Roper

Contents Active Contributor Trusted User Opinions Connected Groups The Cloud

Active Contributor

Trusted User Opinions

Connected Groups

The Cloud

Passive User -> Active Contributor Users shape products & services Users also create products and services Participants are taking charge [ Link ] Users can help us create better offerings than we can alone

Users shape products & services

Users also create products and services

Participants are taking charge [ Link ]

Trusted Expert Opinions -> Trusted User Opinions Users get answers from users: Consumer recommendations are the most credible form of advertising among 78% of respondents. [ Nielsen ] Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). [ Yankelovich ] More Stats [ Link ] WOM is increasingly important Edelman Trust Barometer

Users get answers from users:

Consumer recommendations are the most credible form of advertising among 78% of respondents. [ Nielsen ]

Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). [ Yankelovich ]

More Stats [ Link ]

Isolated individuals -> Connected Groups Discussions are no longer geographically constrained People are able to find others with similar interests Cutting out (or reducing the power of) the middle-man Giving a voice to everyone There are currently ~ 20 Million Blogs Businesses and consumers are talking The conversation about us is happening “ with or without you ”

Discussions are no longer geographically constrained

People are able to find others with similar interests

Cutting out (or reducing the power of) the middle-man

Giving a voice to everyone

There are currently ~ 20 Million Blogs

Businesses and consumers are talking

Local Data -> The Cloud Lots of information is now available: Aggregating and sorting can provide value We can leverage cloud data to provide real insights to customers

Lots of information is now available:

Aggregating and sorting can provide value