ITEXPO (January 2014) - Generating Revenue with WebRTC

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A presentation by Phil Edholm, Peter Dunkley (Technical Director, Crocodile RCS Ltd), Glen Gerhard (Sansay), Chad Hart (Dialogic). Presentation date 30-Jan-2013.

A presentation by Phil Edholm, Peter Dunkley (Technical Director, Crocodile RCS Ltd), Glen Gerhard (Sansay), Chad Hart (Dialogic). Presentation date 30-Jan-2013.

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  • 1. PK E Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C
  • 2. PK E Innovate Integrate Transform Service Providers Generating Revenue with WebRTC Phil Edholm President and Principal PKE Consulting Interaction Inform ation N etworks C onsulting L L C
  • 3. PK WebRTC Implementations E Innovate Integrate Transform Adding WebRTC to Any Web Server Interaction Inform ation N etworks C onsulting L L C WebRTC as an extension to existing networks of servers (Carriers) SIP Web Server with WebRTC Control Vendor A UC Platform with WebRTC Control PKE Consulting LLC 2013 Vendor C UC Platform with WebRTC Control HTML & WebRTC API VOIP RTP 3 SIP Signaling
  • 4. PK E WebRTC – Threat or Opportunity? Threat • Enables OTT services • Moves next generation communications to a Web paradigm where the value of the PSTN “club” begins to go away 2/2/2014 Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C Opportunity • Extending services to a multiplicity of devices • Become the representation service on the new communications web • Packaged Services • Media Services • Network Impact PKE Consulting 2013 4
  • 5. WebRTC Use Cases for SP PK E Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C  WebRTC extension for VOLTE subscriber enabling multiple devices Service Provider  WebRTC for friends, family and business partners  WebRTC access from laptops, tablets, and other devices over LTE or access  WebRTC access from mobile phones over LTE and RCS The Internet Access Network  QOS for WebRTC operation 2/2/2014 PKE Consulting 2013 5
  • 6. Changes • U.S. Court of Appeals for the District of Columbia Circuit today struck down the 2011 FCC Net Neutrality Regulations • Verizon opposed the regulations saying, “that but for these rules we would be exploring those types of arrangements”…different service pricing models • Opens the door to off-ISP services requiring added cost ISP services • May have a big impact on SIP trunks and Cloud 2/2/2014 PKE Consulting 2013 PK E Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C Net Neutrality 6
  • 7. Our Panelists • Peter Dunkley – Technical Director – Crocodile RCS • Glen Gerhard – VP Product Management – Sansay • Chad Hart – Sr. Director, Product Marketing – Dialogic PK E Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C
  • 8. WebRTC is a technology not an application • You are unlikely to generate revenue directly from WebRTC – Unless you are a WebRTC tool vendor • WebRTC can help you generate revenue in other ways – Applications and services that were once too hard (expensive) to implement are easier (cheaper) to implement – It can enhance your existing application or service • Retain existing customers • Attract customers from competitors – It can reduce your costs (cap-ex and op-ex) • For example, less infrastructure required in call centres Email: peter.dunkley@crocodilertc.net Twitter: @pdunkley
  • 9. How to monetize WebRTC  Contact center services. New support/service agents (ala Mayday).  Home control via speech recognition. Control data channel to entertainment, security and appliances (ala Nest).  Distance learning/telemedicine. Lowers barrier to ad hoc collaboration and classroom evaluations.  Hosted PBX/UC services become easier and more secure. No licensing or development needed for softphone applications.  Application design consultants!  Equipment vendors need to produce: Encryption/decryption systems for offnet calling, massive video conferencing systems, control systems for M2M interfaces (or direct WebRTC to user).
  • 10. Generating Revenue with WebRTC • New communications services • Contact center • Industry verticals – finance, auto, retail, healthcare, etc. • Enhancing existing services • Reduce churn and prolonging voice & messaging • “Developer” services • Infrastructure-as-a-Service – Gateways, TURN, transcoders, media servers • Platform-as-a-Service – developer friendly API exposure
  • 11. PK E Innovate Integrate Transform Questions And Discussion Interaction Inform ation N etworks C onsulting L L C
  • 12. PKE Innovate Integrate Transform Innovate Interaction Integrate Information T ransform Networks T hank Y ou and Q uestions Consulting PK E Interaction Inform ation N etworks C onsulting L L C LLC
  • 13. Questions PK E Innovate Integrate Transform Interaction Inform ation N etworks C onsulting L L C • What services will have less value if WebRTC becomes a major impact? • What services will increase in value? • Is the money in control or media or both? • How will monetization occur, directly to the consumer or through the application provider? • Does WebRTC and real-time lead to tiered pricing and other opportunities? • Is media service a big play? • What will the impact be if carriers drop prices to compete with WebRTC OTT players? (similar to your tiered pricing question) • What are the economic opportunities to connect/federate the WebRTC islands?