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<ul><li>Large mesh pockets </li></ul><ul><li>Main compartment with universal padded sleeve and hydration port </li></ul><u...
Who is our Target Market? <ul><li>Target:  Male/Female Outdoor sports enthusiasts, Students with average income </li></ul>...
 
The North Face <ul><li>Backpackers Backpack with wheels! </li></ul><ul><li>Able to roll or carry it making it easier for e...
Cross-promotion
Step through that door and Explore
Store Coupons Receive 5% of any  Northface backpack when you buy it at Dick’s sporting goods. Sign up for a Dick’s sportin...
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The North Face Final Deck

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Transcript of "The North Face Final Deck"

  1. 2. <ul><li>Large mesh pockets </li></ul><ul><li>Main compartment with universal padded sleeve and hydration port </li></ul><ul><li>Laminated back panel with breathable mesh </li></ul><ul><li>Small mesh pocket on shoulder strap </li></ul><ul><li>Tuck-away hipbelt </li></ul><ul><li>Small stash pocket with water-resistant zip on front </li></ul><ul><li>Front compartment with organizer </li></ul><ul><li>Dual mesh, side water bottle pockets with reinforcement </li></ul><ul><li>Reflective hits </li></ul>Feature 1: “BackSaver” bottom panel Benefit 1: Feeling Pampered, luxurious, comfortable and healthy Feature 2: GORE-TEX® waterproof fabric Benefit 2: Feeling safe and protected, confident and assured.
  2. 3. Who is our Target Market? <ul><li>Target: Male/Female Outdoor sports enthusiasts, Students with average income </li></ul><ul><ul><li>Primary: 17-25 (17-19) Parents are mostly the buying decision makers </li></ul></ul><ul><ul><li>Secondary: 26-34 </li></ul></ul><ul><li>Position: … </li></ul><ul><ul><li>To Men and Women ages 17-25, The North Face backpack is a piece of equipment/luggage that will make you feel secure, relaxed and confident when on that expedition because our backpacks are equipped with an innovative “backsaver” bottom panel and GORE-TEX waterproof fabric. You can rely on us. </li></ul></ul>
  3. 5. The North Face <ul><li>Backpackers Backpack with wheels! </li></ul><ul><li>Able to roll or carry it making it easier for everyone </li></ul>
  4. 6. Cross-promotion
  5. 7. Step through that door and Explore
  6. 8. Store Coupons Receive 5% of any Northface backpack when you buy it at Dick’s sporting goods. Sign up for a Dick’s sporting goods credit card and sign up for Northface promotional emails and receive 10% of any Northface backpack .
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