Reebok Supply Chain Mgmt Anaylsis
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Reebok Supply Chain Mgmt Anaylsis

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Reebok Supply Chain Mgmt Anaylsis Reebok Supply Chain Mgmt Anaylsis Presentation Transcript

  • Supply Chain Management
    Elle How
    DJ Rodenbush
    Mary Rose Pino
    Abe Ho
    Chris Mowbray
  • Table of Contents:
    Background Information:
    Channel Structure:
    Channel Strategy and Practices:
    Supply Chain structure employed
    identity and explain applications of and problems with this supply chain
    Recommendation:
  • Channel Strategy and Practices:
    • Many uncontrollable Factors:
    • Players and Teams generate demand based on performance
    • Players get hurt, Players trade teams, Teams do poorly
    • Team changes colors, design
    • Forecast Demand?
    • Postponement Production?
    • “HOT” Items
    • 1-2 weeks lead time
    • New Player Jerseys, Championship T-Shirts, New Color Jerseys, New Designs
    • “STABLE” Items
    • 3-12 weeks lead time
    • Hats, Regular Jerseys, Regular T-Shirts, Sweatshirts etc
  • Channel Strategy and Practices:
    • Reebok carefully structured its supply chain to handle the different types of items based on customer demand patterns, items such as hats, jerseys, shirts etc
    • Offshore Manufacturing of blank Jerseys
    • Central America
    • Low costs, Treaties, Human rights regulation, Distance
    • Reebok Finishing Facility for screen printing and embroidering
    • The cost of lost sales is greater than the cost to ship, unpack, and reship a jersey from a local finishing center
  • Supply > Demand 
    Problem Now:
    • Should Reebok:
    Sell to discounters?
    Keep blank jerseys for Next year?