1. MYANMAR TOURISM
PRESENTED BY
KHIN AUNG HTUN @ NYI NYI
JOINT SECRITARY GENERAL

2. Shwedagon Pagoda

3. Myanmar Tourism Federation

4. CONTENT
v ABOUT MYANMAR TOURISM FEDERATION
v MYANMAR TOURISM OVERVIEW
v TOURISM DEVELOPMEN ACTIVITIES

5. INTRODUCTION
v MYANMAR TOURISM FEDERATION WAS
ESTABLISHED IN APRIL 2011 WITH COLLABORATION
FROM MINISTRY OF HOTELS AND TOURISM
v MTF IS A PRIVATE SECTOR ORGANIZATION WITH
(11) HOSPITALITY AND TOURISM RELATED
ASSOCIATIONS INCLUDING GM OF FDI/JV HOTELS
COMMITTEE UNDER THE UMBRELLA OF MYANMAR
TOURISM FEDERATION

6. 11 ASSOCIATIONS OF MYANMAR TOURISM
FEDERATION
1. MHA (MYANMAR HOTELIERS ASSOCIATION)
2. UMTA (UNION OF MYANMAR TRAVEL ASSOCIATION)
3. MTM (MYANMAR TOURISM MARKETING)
4. MHPA (MYANMAR HOSPITALITY PROFESSIONALS ASSOCIATION)
5. MRA (MYANMAR RESTAURANTS ASSOCIATION)
6. MTTA (MYANMAR TOURISM TRANSPORTATION ASSOCIATION)
7. MSEA (MYANMAR SOUVENIR ENTREPRENEURS ASSOCIATION)
8. MDTOA (MYANMAR DOMESTIC TOUR OPERATORS ASSOCIATION)
9. MTHGSA (MYANMAR TOURIST HEALTHCARE AND GENERAL SERVICES ASSOCIATION)
10. MTGA (MYANMAR TOURIST GUIDES ASSOCIATION)
11. MTHRDA (MYANMAR TOURISM HUMAN RESOURCES DEVELOPMENT ASSOCIATION)

7. 11 ASSOCIATIONS OF
MYANMAR TOURISM FEDERATION

8. MYANMAR TOURISM FEDERATION’S
OBJECTIVES
v TO PROMOTE MYANMAR AS A PREMIER TOURISM
DESTINATION
v TO COOPERATE IN PROCESS OF SUSTAINABLE
TOURISM DEVELOPMENT IN MYANMAR
v TO SHARE COMMON INTEREST OF ALL
STAKEHOLDERS FROM TOURISM INDUSTRY IN
MYANMAR

9. MYANMAR TOURISM FEDERATION’S
ORGANIZATION CHART

10. 1. YANGON
2 . MANDALAY
3. BAGAN
4. INLAY LAKE & TAUNGYI
5. MERGUI ARCHIPELAGO
6. NGAPALI BEACH
7. NGWE SAUNG BEACH
8. MRUAK-OO & SITTWE
( RAKKHINE STATE )
9. MOUNT VICTORIA ,
HA-KHA & FALAM ( CHINN
STATE )
10. PHA-AN ( KAYIN STATE )
11. GOLDEN TRIANGLE &
KYAINGTON ( SHAN
STATE )
12. BAGO
13. MAWLAMYAING
( MON STATE )
14. PUTAOO & MYIT-KYI-NA
( KACHIN STATE )

11. 500,000
1,000,000
1,500,000
2,000,000
2,500,000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
+93.04
%
475,106
1,058,995
2,044,307
816,369
+29.7%
INBOUND TOURIST ARRIVALS IN MYANMAR (2001-2013)

12. 2010 2011 2012 2013
Yangon Entry
Point
297246 364743 559610 803014
Mandalay &
Bagan Gateway
13442 20912 32521 69596
Nay Pyi Taw - 5521 1250 11842
Border Tourism 480817 425193 465614 1144146
TOTAL 791505 816369 1058995 2044307
GROWTH 3.8% 3.14% 30% 93%
INTERNATIONAL
VISITOR
ARRIVALS
TO
MYANMAR

13. FOREIGN INVESTMENT IN HOTELS AND
COMMERCIAL COMPLEXES UNTIL END OF 2013
NO. PROJECTS ROOMS INVESTMENT
US$
(MILLION)
REMARKS
1 30 5207 828.419 COMPLETED
2 6 1979 882.020 UNDER
CONSTRUCTIO
N
3 3 843 206.710 MIC PERMITTED
TOTAL 39 8029 1917.149

14. FOREIGN
INVESTMENT
IN
HOTELS
&
COMMERCIAL
COMPLEXES
BY
COUNTRYWIDE
(
UP
TO
END
2013
)
NO COUNTRY HOTEL/
APARTMENT
INVESTMENT (US$)
MILLION
REMARKS
1.
2.
3.
4.
5.
6.
7.
8.
SINGAPORE
THAILAND
JAPAN
HONG KONG
MALAYSIA
VIETNAM
UK
UAE
14
10
6
4
2
1
1
1
880.446
235.750
183.013
150.520
20.00
440.00
3.400
4.00
TOTAL 39 1917.149

15. MYANMAR HOTELIER ASSOCIATON
NO. ZONE LOCAL
INVESTMENT
JV/FDI HOTELS TOTAL ROOMS
1 NAYPYITAW 19 1131
2 YANGON 181 6 7346
3 MANDALAY 172 1 5405
4 BAGAN 90 1 2360
5 TAUNGGYI 100 2290
6 NGWE SAUNG 21 882
7 CHAUNG THA 27 754
8 RAKHINE 29 951
9 MAWLAMYAING 35 2 1244
10 GOLDEN TRIANGLE 32 2 1272
11 BAGO 29 648
TOTAL 735 12 24283

16. INTERNATIONAL HOTELS & RESORTS
CHAIN IN MYANMAR
— BELMONT ( FORMER – ORIENT
EXPRESS) , PAN PACIFIC , KENPINSKI ,
PENNISULA , SHANGRI-LA , NOVOTEL ,
CHARTRIUM , MELIA , BEST WESTERN ,
SEDONA , TRADERS , PARK ROYAL ,
ETC…….
Myanmar Tourism Federation

17. Myanmar Tourism Federation

18. BELMOND – ROAD TO MANDALAY RIVER CRUISE
ON AYEYARWADDY RIVER

19. 1.Strengthen the
Institutional
Environment
2: Strengthen
Human Resource
Capacity and
Promote Service
Quality
3: Develop
Safeguards and
Procedures for
Destination
Planning and
Management
4: Develop
Quality Products
and Services
5: Promote
Connectivity and
Tourism Related
Infrastructure
6: Build the
Image, Position
and Brand of
Tourism
Myanmar

20. Myanmar Tourism Federation
According to our Master Plan,
Tourist Arrival to Myanmar will be
7 million in 2020 .
It is 3.5 times more than 2013.
(for your information, Thailand’s tourist arrival target is 40 million in 2020)

21. RESPONSIBLE TOURISM POLICY
Develop tourism as a
national priority
Maintain cultural
diversity and
authenticity
Enable the sector to
compete on product
richness, diversity and
quality
Strengthen the
country’s institutional
system to plan and
manage tourism
Minimize unethical
practices
Promote broad based
local socio economic
development
Conserve and enhance
Myanmar’s protected
areas and cultural
environment
Ensure the health,
safety and security of
our visitors
Promote a well trained
and rewarded
workforce

22. OTHER TOURISM DEVELOPMENT
ACTIVITIES
— FORMULATION OF COMMUNITY INVOLVEMENT IN TOURISM
POLICY
— DOS AND DONTS FOR TOURISTS BY HANNS SEIDEL
FOUNDATION
— LUX DEVELOPMENT AGENCY – “DEVELOPMENT OF HUMAN
RESOURCES IN THE HOTEL AND TOURISM SECTOR AND
CAPACITY DEVELOPMENT”
◦ 1. GOVERNANCE
◦ 2. EDUCATION
◦ 3. HUAMAN RESOURCE DEVELOPMENT

23. OTHER TOURISM DEVELOPMENT ACTIVITIES
• INTERNATIONAL LABOUR ORGANIZATION (ILO) – TECHINICAL
ASSISTANCE – “SUPPORTING TOURISM IN MYANMAR
THROUGH BUSINESS MANAGEMENT TRAINING”
• JICA - PROJECT FOR REGIONAL TOURISM DEVELOPMENT TO
BE IMPLEMENTED IN JUNE 2014.

24. NATION BRANDING
— CREATING A LOGO WHICH REFLECTS MYANMAR’S UNIQUE
ALPHABETS
— DEVELOPING TAGLINE “LET THE JOURNEY BEGIN” FOR
NATION BRANDING CAMPAIGN
— BRANDING CAMPAIGN PROJECT AND TVC ROLLED OUT ON
VARIOUS BROADCASTING INTERNATIONAL MEDIA LIKE BBC,
CNA (CHANNEL NEWS ASIA) AND CNN BETWEEN JUNE-
DECEMBER 2013
— PUBLISHING THE BOOK “MYANMAR” - WORLD ECONOMIC
FORUM ON EAST ASIA IN NAY PYI TAW IN JUNE 2013

25. THANK
YOU!