Mtf 26 april 2014 (2)

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Mtf 26 april 2014 (2)

  1. 1. MYANMAR TOURISM PRESENTED BY KHIN AUNG HTUN @ NYI NYI JOINT SECRITARY GENERAL
  2. 2. Shwedagon Pagoda
  3. 3. Myanmar Tourism Federation
  4. 4. CONTENT v ABOUT MYANMAR TOURISM FEDERATION v MYANMAR TOURISM OVERVIEW v TOURISM DEVELOPMEN ACTIVITIES
  5. 5. INTRODUCTION v  MYANMAR TOURISM FEDERATION WAS ESTABLISHED IN APRIL 2011 WITH COLLABORATION FROM MINISTRY OF HOTELS AND TOURISM v MTF IS A PRIVATE SECTOR ORGANIZATION WITH (11) HOSPITALITY AND TOURISM RELATED ASSOCIATIONS INCLUDING GM OF FDI/JV HOTELS COMMITTEE UNDER THE UMBRELLA OF MYANMAR TOURISM FEDERATION
  6. 6. 11 ASSOCIATIONS OF MYANMAR TOURISM FEDERATION 1.  MHA (MYANMAR HOTELIERS ASSOCIATION) 2.  UMTA (UNION OF MYANMAR TRAVEL ASSOCIATION) 3.  MTM (MYANMAR TOURISM MARKETING) 4.  MHPA (MYANMAR HOSPITALITY PROFESSIONALS ASSOCIATION) 5.  MRA (MYANMAR RESTAURANTS ASSOCIATION) 6.  MTTA (MYANMAR TOURISM TRANSPORTATION ASSOCIATION) 7.  MSEA (MYANMAR SOUVENIR ENTREPRENEURS ASSOCIATION) 8.  MDTOA (MYANMAR DOMESTIC TOUR OPERATORS ASSOCIATION) 9.  MTHGSA (MYANMAR TOURIST HEALTHCARE AND GENERAL SERVICES ASSOCIATION) 10.  MTGA (MYANMAR TOURIST GUIDES ASSOCIATION) 11.  MTHRDA (MYANMAR TOURISM HUMAN RESOURCES DEVELOPMENT ASSOCIATION)
  7. 7. 11 ASSOCIATIONS OF MYANMAR TOURISM FEDERATION
  8. 8. MYANMAR TOURISM FEDERATION’S OBJECTIVES v TO PROMOTE MYANMAR AS A PREMIER TOURISM DESTINATION v TO COOPERATE IN PROCESS OF SUSTAINABLE TOURISM DEVELOPMENT IN MYANMAR v TO SHARE COMMON INTEREST OF ALL STAKEHOLDERS FROM TOURISM INDUSTRY IN MYANMAR
  9. 9. MYANMAR TOURISM FEDERATION’S ORGANIZATION CHART
  10. 10. 1. YANGON 2 . MANDALAY 3. BAGAN 4. INLAY LAKE & TAUNGYI 5. MERGUI ARCHIPELAGO 6. NGAPALI BEACH 7.  NGWE SAUNG BEACH 8.  MRUAK-OO & SITTWE ( RAKKHINE STATE ) 9.  MOUNT VICTORIA , HA-KHA & FALAM ( CHINN STATE ) 10.  PHA-AN ( KAYIN STATE ) 11.  GOLDEN TRIANGLE & KYAINGTON ( SHAN STATE ) 12.  BAGO 13.  MAWLAMYAING ( MON STATE ) 14.  PUTAOO & MYIT-KYI-NA ( KACHIN STATE )
  11. 11. 500,000 1,000,000 1,500,000 2,000,000 2,500,000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 +93.04  %   475,106   1,058,995   2,044,307   816,369   +29.7% INBOUND TOURIST ARRIVALS IN MYANMAR (2001-2013)
  12. 12. 2010 2011 2012 2013 Yangon Entry Point 297246 364743 559610 803014 Mandalay & Bagan Gateway 13442 20912 32521 69596 Nay Pyi Taw - 5521 1250 11842 Border Tourism 480817 425193 465614 1144146 TOTAL 791505 816369 1058995 2044307 GROWTH 3.8% 3.14% 30% 93% INTERNATIONAL  VISITOR  ARRIVALS  TO  MYANMAR  
  13. 13. FOREIGN INVESTMENT IN HOTELS AND COMMERCIAL COMPLEXES UNTIL END OF 2013 NO. PROJECTS ROOMS INVESTMENT US$ (MILLION) REMARKS 1 30 5207 828.419 COMPLETED 2 6 1979 882.020 UNDER CONSTRUCTIO N 3 3 843 206.710 MIC PERMITTED TOTAL 39 8029 1917.149
  14. 14. FOREIGN  INVESTMENT  IN  HOTELS  &  COMMERCIAL   COMPLEXES  BY  COUNTRYWIDE   (  UP  TO  END  2013  )   NO COUNTRY HOTEL/ APARTMENT INVESTMENT (US$) MILLION REMARKS 1. 2. 3. 4. 5. 6. 7. 8. SINGAPORE THAILAND JAPAN HONG KONG MALAYSIA VIETNAM UK UAE 14 10 6 4 2 1 1 1 880.446 235.750 183.013 150.520 20.00 440.00 3.400 4.00 TOTAL 39 1917.149
  15. 15. MYANMAR HOTELIER ASSOCIATON NO. ZONE LOCAL INVESTMENT JV/FDI HOTELS TOTAL ROOMS 1 NAYPYITAW 19 1131 2 YANGON 181 6 7346 3 MANDALAY 172 1 5405 4 BAGAN 90 1 2360 5 TAUNGGYI 100 2290 6 NGWE SAUNG 21 882 7 CHAUNG THA 27 754 8 RAKHINE 29 951 9 MAWLAMYAING 35 2 1244 10 GOLDEN TRIANGLE 32 2 1272 11 BAGO 29 648 TOTAL 735 12 24283
  16. 16. INTERNATIONAL HOTELS & RESORTS CHAIN IN MYANMAR —  BELMONT ( FORMER – ORIENT EXPRESS) , PAN PACIFIC , KENPINSKI , PENNISULA , SHANGRI-LA , NOVOTEL , CHARTRIUM , MELIA , BEST WESTERN , SEDONA , TRADERS , PARK ROYAL , ETC……. Myanmar Tourism Federation
  17. 17. Myanmar Tourism Federation
  18. 18. BELMOND – ROAD TO MANDALAY RIVER CRUISE ON AYEYARWADDY RIVER
  19. 19. 1.Strengthen the Institutional Environment 2: Strengthen Human Resource Capacity and Promote Service Quality 3: Develop Safeguards and Procedures for Destination Planning and Management 4: Develop Quality Products and Services 5: Promote Connectivity and Tourism Related Infrastructure 6: Build the Image, Position and Brand of Tourism Myanmar
  20. 20. Myanmar Tourism Federation According to our Master Plan, Tourist Arrival to Myanmar will be 7 million in 2020 . It is 3.5 times more than 2013. (for your information, Thailand’s tourist arrival target is 40 million in 2020)
  21. 21. RESPONSIBLE TOURISM POLICY Develop tourism as a national priority Maintain cultural diversity and authenticity Enable the sector to compete on product richness, diversity and quality Strengthen the country’s institutional system to plan and manage tourism Minimize unethical practices Promote broad based local socio economic development Conserve and enhance Myanmar’s protected areas and cultural environment Ensure the health, safety and security of our visitors Promote a well trained and rewarded workforce
  22. 22. OTHER TOURISM DEVELOPMENT ACTIVITIES —  FORMULATION OF COMMUNITY INVOLVEMENT IN TOURISM POLICY —  DOS AND DONTS FOR TOURISTS BY HANNS SEIDEL FOUNDATION —  LUX DEVELOPMENT AGENCY – “DEVELOPMENT OF HUMAN RESOURCES IN THE HOTEL AND TOURISM SECTOR AND CAPACITY DEVELOPMENT” ◦  1. GOVERNANCE ◦  2. EDUCATION ◦  3. HUAMAN RESOURCE DEVELOPMENT
  23. 23. OTHER TOURISM DEVELOPMENT ACTIVITIES •  INTERNATIONAL LABOUR ORGANIZATION (ILO) – TECHINICAL ASSISTANCE – “SUPPORTING TOURISM IN MYANMAR THROUGH BUSINESS MANAGEMENT TRAINING” •  JICA - PROJECT FOR REGIONAL TOURISM DEVELOPMENT TO BE IMPLEMENTED IN JUNE 2014.
  24. 24. NATION BRANDING —  CREATING A LOGO WHICH REFLECTS MYANMAR’S UNIQUE ALPHABETS —  DEVELOPING TAGLINE “LET THE JOURNEY BEGIN” FOR NATION BRANDING CAMPAIGN —  BRANDING CAMPAIGN PROJECT AND TVC ROLLED OUT ON VARIOUS BROADCASTING INTERNATIONAL MEDIA LIKE BBC, CNA (CHANNEL NEWS ASIA) AND CNN BETWEEN JUNE- DECEMBER 2013 —  PUBLISHING THE BOOK “MYANMAR” - WORLD ECONOMIC FORUM ON EAST ASIA IN NAY PYI TAW IN JUNE 2013
  25. 25. THANK  YOU!  

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